{"roots":["345:7852"],"nodeById":{"746:16823":{"type":"COMPONENT","id":"746:16823","name":"Arrow 12","absoluteBoundingBox":{"x":33759.0,"y":-2704.0,"width":60.5586357116699,"height":27.3214263916016},"isolatedAbsoluteRenderBounds":{"x":33745.0,"y":-2714.0,"width":88.55859375,"height":55.321533203125},"relativeTransform":[[1.0,0.0,33759.0],[0.0,1.0,-2704.0]],"size":{"x":60.5586357116699,"y":27.3214263916016},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["746:16824"]},"258:396":{"type":"COMPONENT_SET","id":"258:396","name":"2","absoluteBoundingBox":{"x":21240.0,"y":-7473.0,"width":3080.0,"height":490.0},"isolatedAbsoluteRenderBounds":{"x":21240.0,"y":-7473.0,"width":3080.0,"height":490.0},"relativeTransform":[[1.0,0.0,21240.0],[0.0,1.0,-7473.0]],"size":{"x":3080.0,"y":490.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.541176497936249,"g":0.219607844948769,"b":0.960784316062927,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["257:395","260:3490","260:3544"],"componentPropertyDefinitions":{"Property 1":{"type":"VARIANT","defaultValue":"Default","variantOptions":["Default","Variant2","Variant3"]}}},"260:3544":{"type":"COMPONENT","id":"260:3544","name":"Property 1=Variant3","absoluteBoundingBox":{"x":22422.0,"y":-7209.0,"width":716.0,"height":206.0},"isolatedAbsoluteRenderBounds":{"x":22422.0,"y":-7209.0,"width":716.0,"height":206.0},"relativeTransform":[[1.0,0.0,1182.0],[0.0,1.0,264.0]],"size":{"x":716.0,"y":206.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":40.0,"paddingBottom":40.0,"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["260:3566","260:3547","260:3546"],"componentSetId":"258:396"},"624:31802":{"type":"SVG","id":"624:31802","name":"5","absoluteBoundingBox":{"x":22726.0,"y":-7117.0,"width":28.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":22726.0,"y":-7117.0,"width":28.0,"height":28.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":28.0,"y":28.0},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":624,"localID":30704},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.linkedin.com/in/kyryloburiak/","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"hash":"9c3ec17bbcec2b1cb3965aefecd02ca1ffb28714"},"260:3512":{"type":"TEXT","id":"260:3512","name":"Kyrylo Buriak","absoluteBoundingBox":{"x":22439.0,"y":-7291.0,"width":167.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":22441.7890625,"y":-7287.2998046875,"width":162.7734375,"height":25.7998046875},"relativeTransform":[[1.0,0.0,60.0],[0.0,1.0,40.0]],"size":{"x":167.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":60.0,"sizeFraction":0.0},"top":{"pixelOffset":40.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Kyrylo Buriak","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":30.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.9,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5,"lineHeightPercent":73.0769271850586,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1001:130106":{"type":"SVG","id":"1001:130106","name":"4","absoluteBoundingBox":{"x":23093.0,"y":-7291.0,"width":28.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":23093.0,"y":-7291.0,"width":28.0,"height":28.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,0.0]],"size":{"x":28.0,"y":28.0},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":624,"localID":30701},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"mailto:kyryloburiak.design@gmail.com","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"hash":"05a014b16744e5407a87f25ce02633565fe35b93"},"260:3500":{"type":"SVG","id":"260:3500","name":"3","absoluteBoundingBox":{"x":23053.0,"y":-7291.0,"width":28.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":23053.0,"y":-7291.0,"width":28.0,"height":28.0},"relativeTransform":[[1.0,0.0,40.0],[0.0,1.0,0.0]],"size":{"x":28.0,"y":28.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":624,"localID":30702},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.instagram.com/_kyrylo_bu_?igsh=MXR2ZDkyNzNib3I1MA%3D%3D&utm_source=qr","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"hash":"173936d071708e4ee65d0b75d4ffe95fe5c1766e"},"260:3491":{"type":"RECTANGLE","id":"260:3491","name":"BG","absoluteBoundingBox":{"x":21651.0,"y":-7331.0,"width":2258.0,"height":102.0},"isolatedAbsoluteRenderBounds":{"x":21651.0,"y":-7331.0,"width":2258.0,"height":102.0},"relativeTransform":[[1.0,0.0,-728.0],[0.0,1.0,0.0]],"size":{"x":2258.0,"y":102.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-728.0,"sizeFraction":0.0},"right":{"pixelOffset":728.0,"sizeFraction":1.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"257:395":{"type":"COMPONENT","id":"257:395","name":"Property 1=Default","absoluteBoundingBox":{"x":22140.0,"y":-7453.0,"width":1280.0,"height":102.0},"isolatedAbsoluteRenderBounds":{"x":21412.0,"y":-7453.0,"width":2736.0,"height":102.0},"relativeTransform":[[1.0,0.0,900.0],[0.0,1.0,20.0]],"size":{"x":1280.0,"y":102.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["258:440","257:383","259:458","259:454"],"componentSetId":"258:396"},"259:458":{"type":"GROUP","id":"259:458","name":"Social","absoluteBoundingBox":{"x":23251.0,"y":-7413.0,"width":108.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":23251.0,"y":-7413.0,"width":108.0,"height":28.0},"relativeTransform":[[1.0,0.0,1111.0],[0.0,1.0,40.0]],"size":{"x":108.0,"y":28.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":1111.0,"sizeFraction":0.0},"top":{"pixelOffset":40.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["259:459"]},"259:459":{"type":"FRAME","id":"259:459","name":"Frame 2147238658","absoluteBoundingBox":{"x":23251.0,"y":-7413.0,"width":108.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":23251.0,"y":-7413.0,"width":108.0,"height":28.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":108.0,"y":28.0},"fills":[],"constraintValues":{"left":{"pixelOffset":1111.0,"sizeFraction":0.0},"top":{"pixelOffset":40.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":12.0,"counterAxisAlignItems":"CENTER","children":["259:460","259:465","1001:129913"]},"1001:129913":{"type":"SVG","id":"1001:129913","name":"5","absoluteBoundingBox":{"x":23331.0,"y":-7413.0,"width":28.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":23331.0,"y":-7413.0,"width":28.0,"height":28.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,0.0]],"size":{"x":28.0,"y":28.0},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":624,"localID":30701},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"mailto:kyryloburiak.design@gmail.com","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"hash":"05a014b16744e5407a87f25ce02633565fe35b93"},"259:460":{"type":"SVG","id":"259:460","name":"1","absoluteBoundingBox":{"x":23251.0,"y":-7413.0,"width":28.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":23251.0,"y":-7413.0,"width":28.0,"height":28.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":28.0,"y":28.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":624,"localID":30704},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.linkedin.com/in/kyryloburiak/","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"hash":"9c3ec17bbcec2b1cb3965aefecd02ca1ffb28714"},"258:440":{"type":"RECTANGLE","id":"258:440","name":"BG","absoluteBoundingBox":{"x":21412.0,"y":-7453.0,"width":2736.0,"height":102.0},"isolatedAbsoluteRenderBounds":{"x":21412.0,"y":-7453.0,"width":2736.0,"height":102.0},"relativeTransform":[[1.0,0.0,-728.0],[0.0,1.0,0.0]],"size":{"x":2736.0,"y":102.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-728.0,"sizeFraction":0.0},"right":{"pixelOffset":728.0,"sizeFraction":1.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"267:2688":{"type":"COMPONENT_SET","id":"267:2688","name":"Component 2","absoluteBoundingBox":{"x":10376.0,"y":-3532.0,"width":2310.0,"height":1231.0},"isolatedAbsoluteRenderBounds":{"x":10376.0,"y":-3532.0,"width":2310.0,"height":1231.0},"relativeTransform":[[1.0,0.0,10376.0],[0.0,1.0,-3532.0]],"size":{"x":2310.0,"y":1231.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.541176497936249,"g":0.219607844948769,"b":0.960784316062927,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["267:2687","268:1005","268:4078"],"componentPropertyDefinitions":{"Property 1":{"type":"VARIANT","defaultValue":"Frame 2147238621","variantOptions":["Frame 2147238621","Variant3","Variant4"]}}},"268:4079":{"type":"FRAME","id":"268:4079","name":"Stats section","absoluteBoundingBox":{"x":11236.0,"y":-2661.0,"width":590.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":11236.0,"y":-2661.0,"width":590.0,"height":340.0},"relativeTransform":[[1.0,0.0,840.0],[0.0,1.0,0.0]],"size":{"x":590.0,"y":340.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.960784316062927,"g":0.964705884456635,"b":0.960784316062927,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"accessibleLabel":"Statistics about John and Brown Legal","ariaAttributes":{},"interactions":[],"paddingTop":60.0,"paddingRight":160.0,"paddingBottom":60.0,"paddingLeft":160.0,"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisAlignItems":"CENTER","children":["268:4080"]},"268:4080":{"type":"FRAME","id":"268:4080","name":"Stats content","absoluteBoundingBox":{"x":11396.0,"y":-2601.0,"width":270.0,"height":220.0},"isolatedAbsoluteRenderBounds":{"x":11391.3076171875,"y":-2601.0,"width":285.3369140625,"height":220.0},"relativeTransform":[[1.0,0.0,160.0],[0.0,1.0,60.0]],"size":{"x":270.0,"y":220.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":50.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["268:4135","268:4150"]},"268:4150":{"type":"FRAME","id":"268:4150","name":"Frame 2147238680","absoluteBoundingBox":{"x":11396.0,"y":-2466.0,"width":270.0,"height":85.0},"isolatedAbsoluteRenderBounds":{"x":11394.3984375,"y":-2466.0,"width":282.24609375,"height":85.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,135.0]],"size":{"x":270.0,"y":85.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"children":["268:4090","268:4087"]},"268:4087":{"type":"FRAME","id":"268:4087","name":"Stat 4","absoluteBoundingBox":{"x":11556.0,"y":-2466.0,"width":110.0,"height":85.0},"isolatedAbsoluteRenderBounds":{"x":11544.6162109375,"y":-2466.0,"width":132.0283203125,"height":85.0},"relativeTransform":[[1.0,0.0,160.0],[0.0,1.0,0.0]],"size":{"x":110.0,"y":85.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"accessibleLabel":"Statistic 1 about Jones and Brown","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.800000011920929,"delay":0.0500000007450581},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":22.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["268:4088","268:4089"]},"268:4092":{"type":"TEXT","id":"268:4092","name":"projects delivered","absoluteBoundingBox":{"x":11396.0,"y":-2400.0,"width":110.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":11397.1201171875,"y":-2395.9541015625,"width":106.86328125,"height":12.05419921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,66.0]],"size":{"x":110.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"projects delivered","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.8999996185303,"lineHeightPercent":103.846160888672,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"268:4084":{"type":"FRAME","id":"268:4084","name":"Stat 2","absoluteBoundingBox":{"x":11556.0,"y":-2601.0,"width":110.0,"height":85.0},"isolatedAbsoluteRenderBounds":{"x":11553.9775390625,"y":-2601.0,"width":113.3828125,"height":85.0},"relativeTransform":[[1.0,0.0,160.0],[0.0,1.0,0.0]],"size":{"x":110.0,"y":85.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"accessibleLabel":"Statistic 2 about Jones and Brown","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.800000011920929,"delay":0.100000001490116},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":22.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["268:4085","268:4086"]},"268:4086":{"type":"TEXT","id":"268:4086","name":"job success rate","absoluteBoundingBox":{"x":11560.5,"y":-2535.0,"width":101.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":11560.4296875,"y":-2530.9541015625,"width":99.5087890625,"height":12.05419921875},"relativeTransform":[[1.0,0.0,4.5],[0.0,1.0,66.0]],"size":{"x":101.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"job success rate","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.8999996185303,"lineHeightPercent":103.846160888672,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"268:4085":{"type":"TEXT","id":"268:4085","name":"100%","absoluteBoundingBox":{"x":11552.0,"y":-2601.0,"width":118.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":11553.9775390625,"y":-2596.39599609375,"width":113.3828125,"height":34.132080078125},"relativeTransform":[[1.0,0.0,-4.0],[0.0,1.0,0.0]],"size":{"x":118.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"100%","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":46.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.84,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":43.7000007629395,"lineHeightPercent":73.0769271850586,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"268:4081":{"type":"FRAME","id":"268:4081","name":"Stat 1","absoluteBoundingBox":{"x":11396.0,"y":-2601.0,"width":110.0,"height":85.0},"isolatedAbsoluteRenderBounds":{"x":11391.3076171875,"y":-2601.0,"width":118.8125,"height":85.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":110.0,"y":85.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"accessibleLabel":"Statistic 1 about Jones and Brown","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.800000011920929,"delay":0.0500000007450581},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":22.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["268:4082","268:4083"]},"268:1007":{"type":"FRAME","id":"268:1007","name":"Stats content","absoluteBoundingBox":{"x":11131.0,"y":-2997.0,"width":800.0,"height":102.0},"isolatedAbsoluteRenderBounds":{"x":11131.0,"y":-2997.0,"width":800.0,"height":102.0},"relativeTransform":[[1.0,0.0,240.0],[0.0,1.0,70.0]],"size":{"x":800.0,"y":102.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["268:1008","268:1011","268:1014","268:1017"]},"268:1014":{"type":"FRAME","id":"268:1014","name":"Stat 4","absoluteBoundingBox":{"x":11531.0,"y":-2997.0,"width":200.0,"height":102.0},"isolatedAbsoluteRenderBounds":{"x":11531.0,"y":-2997.0,"width":200.0,"height":102.0},"relativeTransform":[[1.0,0.0,400.0],[0.0,1.0,0.0]],"size":{"x":200.0,"y":102.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"accessibleLabel":"Statistic 1 about Jones and Brown","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.800000011920929,"delay":0.0500000007450581},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":32.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["268:1015","268:1016"]},"268:1016":{"type":"TEXT","id":"268:1016","name":"average project boost","absoluteBoundingBox":{"x":11564.0,"y":-2914.0,"width":134.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":11564.6162109375,"y":-2909.9541015625,"width":132.0283203125,"height":12.22216796875},"relativeTransform":[[1.0,0.0,33.0],[0.0,1.0,83.0]],"size":{"x":134.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"average project boost","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.8999996185303,"lineHeightPercent":103.846160888672,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"268:1015":{"type":"TEXT","id":"268:1015","name":"+15%","absoluteBoundingBox":{"x":11565.0,"y":-2997.0,"width":132.0,"height":51.0},"isolatedAbsoluteRenderBounds":{"x":11567.16015625,"y":-2990.77197265625,"width":126.7236328125,"height":39.635986328125},"relativeTransform":[[1.0,0.0,34.0],[0.0,1.0,0.0]],"size":{"x":132.0,"y":51.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"+15%","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":54.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":2.16,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":51.2999992370605,"lineHeightPercent":73.0769271850586,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"268:1013":{"type":"TEXT","id":"268:1013","name":"job success rate","absoluteBoundingBox":{"x":11380.5,"y":-2914.0,"width":101.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":11380.4296875,"y":-2909.9541015625,"width":99.5087890625,"height":12.05419921875},"relativeTransform":[[1.0,0.0,49.5],[0.0,1.0,83.0]],"size":{"x":101.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"job success rate","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.8999996185303,"lineHeightPercent":103.846160888672,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"268:1012":{"type":"TEXT","id":"268:1012","name":"100%","absoluteBoundingBox":{"x":11362.0,"y":-2997.0,"width":138.0,"height":51.0},"isolatedAbsoluteRenderBounds":{"x":11364.322265625,"y":-2991.2041015625,"width":133.1005859375,"height":40.068115234375},"relativeTransform":[[1.0,0.0,31.0],[0.0,1.0,0.0]],"size":{"x":138.0,"y":51.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"100%","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":54.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":2.16,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":51.2999992370605,"lineHeightPercent":73.0769271850586,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"268:1008":{"type":"FRAME","id":"268:1008","name":"Stat 1","absoluteBoundingBox":{"x":11131.0,"y":-2997.0,"width":200.0,"height":102.0},"isolatedAbsoluteRenderBounds":{"x":11131.0,"y":-2997.0,"width":200.0,"height":102.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":200.0,"y":102.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"accessibleLabel":"Statistic 1 about Jones and Brown","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.800000011920929,"delay":0.0500000007450581},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":32.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["268:1009","268:1010"]},"268:1010":{"type":"TEXT","id":"268:1010","name":"years of experience","absoluteBoundingBox":{"x":11171.0,"y":-2914.0,"width":120.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":11171.3076171875,"y":-2909.9541015625,"width":118.8125,"height":12.05419921875},"relativeTransform":[[1.0,0.0,40.0],[0.0,1.0,83.0]],"size":{"x":120.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"years of experience","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.8999996185303,"lineHeightPercent":103.846160888672,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"268:1009":{"type":"TEXT","id":"268:1009","name":"8+","absoluteBoundingBox":{"x":11198.5,"y":-2997.0,"width":65.0,"height":51.0},"isolatedAbsoluteRenderBounds":{"x":11200.822265625,"y":-2991.2041015625,"width":60.3466796875,"height":40.068115234375},"relativeTransform":[[1.0,0.0,67.5],[0.0,1.0,0.0]],"size":{"x":65.0,"y":51.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"8+","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":54.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":2.16,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":51.2999992370605,"lineHeightPercent":73.0769271850586,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"267:2662":{"type":"FRAME","id":"267:2662","name":"Stats section","absoluteBoundingBox":{"x":10891.0,"y":-3512.0,"width":1280.0,"height":281.0},"isolatedAbsoluteRenderBounds":{"x":10891.0,"y":-3512.0,"width":1280.0,"height":281.0},"relativeTransform":[[1.0,0.0,495.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":281.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"accessibleLabel":"Statistics about John and Brown Legal","ariaAttributes":{},"interactions":[],"paddingTop":70.0,"paddingRight":160.0,"paddingBottom":70.0,"paddingLeft":160.0,"layoutMode":"VERTICAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["267:2663"]},"267:2663":{"type":"FRAME","id":"267:2663","name":"Stats content","absoluteBoundingBox":{"x":10941.0,"y":-3442.0,"width":1180.0,"height":141.0},"isolatedAbsoluteRenderBounds":{"x":10937.5,"y":-3442.0,"width":1187.0,"height":141.0},"relativeTransform":[[1.0,0.0,50.0],[0.0,1.0,70.0]],"size":{"x":1180.0,"y":141.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":90.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["267:2664","267:2667","267:3071","267:2670"]},"267:2670":{"type":"FRAME","id":"267:2670","name":"Stat 3","absoluteBoundingBox":{"x":11870.5,"y":-3442.0,"width":254.0,"height":141.0},"isolatedAbsoluteRenderBounds":{"x":11870.5,"y":-3442.0,"width":254.0,"height":141.0},"relativeTransform":[[1.0,0.0,929.5],[0.0,1.0,0.0]],"size":{"x":254.0,"y":141.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"accessibleLabel":"Statistic 3 about Jones and Brown","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.800000011920929,"delay":0.150000005960464},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":32.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["267:2671","267:2672"]},"267:2672":{"type":"TEXT","id":"267:2672","name":"projects delivered","absoluteBoundingBox":{"x":11927.0,"y":-3325.0,"width":141.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":11928.4404296875,"y":-3319.79809570312,"width":137.3955078125,"height":15.498046875},"relativeTransform":[[1.0,0.0,56.5],[0.0,1.0,117.0]],"size":{"x":141.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"projects delivered","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:4:16","fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.3000011444092,"lineHeightPercent":103.846160888672,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"267:3071":{"type":"FRAME","id":"267:3071","name":"Stat 4","absoluteBoundingBox":{"x":11567.5,"y":-3442.0,"width":213.0,"height":141.0},"isolatedAbsoluteRenderBounds":{"x":11567.5,"y":-3442.0,"width":213.0,"height":141.0},"relativeTransform":[[1.0,0.0,626.5],[0.0,1.0,0.0]],"size":{"x":213.0,"y":141.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"accessibleLabel":"Statistic 1 about Jones and Brown","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.800000011920929,"delay":0.0500000007450581},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":32.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["267:3072","267:3073"]},"267:3072":{"type":"TEXT","id":"267:3072","name":"+15%","absoluteBoundingBox":{"x":11564.5,"y":-3442.0,"width":219.0,"height":85.0},"isolatedAbsoluteRenderBounds":{"x":11568.099609375,"y":-3432.6201171875,"width":211.2060546875,"height":66.06005859375},"relativeTransform":[[1.0,0.0,-3.0],[0.0,1.0,0.0]],"size":{"x":219.0,"y":85.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"+15%","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":90.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":3.6,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":85.5,"lineHeightPercent":73.0769271850586,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"267:2667":{"type":"FRAME","id":"267:2667","name":"Stat 2","absoluteBoundingBox":{"x":11240.5,"y":-3442.0,"width":237.0,"height":141.0},"isolatedAbsoluteRenderBounds":{"x":11240.5,"y":-3442.0,"width":237.0,"height":141.0},"relativeTransform":[[1.0,0.0,299.5],[0.0,1.0,0.0]],"size":{"x":237.0,"y":141.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"accessibleLabel":"Statistic 2 about Jones and Brown","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.800000011920929,"delay":0.100000001490116},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":32.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["267:2668","267:2669"]},"267:2669":{"type":"TEXT","id":"267:2669","name":"job success rate","absoluteBoundingBox":{"x":11294.5,"y":-3325.0,"width":129.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":11294.41015625,"y":-3319.79809570312,"width":127.939453125,"height":15.498046875},"relativeTransform":[[1.0,0.0,54.0],[0.0,1.0,117.0]],"size":{"x":129.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"job success rate","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:4:16","fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.3000011444092,"lineHeightPercent":103.846160888672,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"267:2668":{"type":"TEXT","id":"267:2668","name":"100%","absoluteBoundingBox":{"x":11244.0,"y":-3442.0,"width":230.0,"height":85.0},"isolatedAbsoluteRenderBounds":{"x":11247.8701171875,"y":-3433.34008789062,"width":221.833984375,"height":66.780029296875},"relativeTransform":[[1.0,0.0,3.5],[0.0,1.0,0.0]],"size":{"x":230.0,"y":85.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"100%","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":90.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":3.6,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":85.5,"lineHeightPercent":73.0769271850586,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"267:2664":{"type":"FRAME","id":"267:2664","name":"Stat 1","absoluteBoundingBox":{"x":10937.5,"y":-3442.0,"width":213.0,"height":141.0},"isolatedAbsoluteRenderBounds":{"x":10937.5,"y":-3442.0,"width":213.0,"height":141.0},"relativeTransform":[[1.0,0.0,-3.5],[0.0,1.0,0.0]],"size":{"x":213.0,"y":141.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"accessibleLabel":"Statistic 1 about Jones and Brown","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.800000011920929,"delay":0.0500000007450581},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":32.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["267:2665","267:2666"]},"267:2665":{"type":"TEXT","id":"267:2665","name":"8+","absoluteBoundingBox":{"x":10989.5,"y":-3442.0,"width":109.0,"height":85.0},"isolatedAbsoluteRenderBounds":{"x":10993.3701171875,"y":-3433.34008789062,"width":100.578125,"height":66.780029296875},"relativeTransform":[[1.0,0.0,52.0],[0.0,1.0,0.0]],"size":{"x":109.0,"y":85.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"8+","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":90.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":3.6,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":85.5,"lineHeightPercent":73.0769271850586,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"638:24530":{"type":"FRAME","id":"638:24530","name":"Frame 2147238611","absoluteBoundingBox":{"x":34223.0,"y":-8411.0,"width":325.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":34223.0,"y":-8411.0,"width":325.0,"height":340.0},"relativeTransform":[[1.0,0.0,144.0],[0.0,1.0,50.5]],"size":{"x":325.0,"y":340.0},"fills":[{"opacity":0.509999990463257,"blendMode":"NORMAL","type":"GRADIENT_RADIAL","transform":[[-0.652968108654022,-7.39399623613749e-15,1.20852363109589],[1.52513629048616e-16,-0.668792426586151,0.817257881164551]],"gradientStops":[{"color":{"r":0.26274511218071,"g":0.282352954149246,"b":0.258823543787003,"a":1.0},"position":0.0},{"color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"position":1.0}],"visible":true}],"constraintValues":{"left":{"pixelOffset":144.0,"sizeFraction":0.0},"top":{"pixelOffset":50.5,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.534836113452911,"effects":[{"type":"BACKGROUND_BLUR","visible":true,"radius":167.938537597656}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["638:24535","638:24536"]},"638:24535":{"type":"TEXT","id":"638:24535","name":"Let’s Discuss your Project!","absoluteBoundingBox":{"x":34247.0,"y":-8331.0,"width":277.0,"height":92.0},"isolatedAbsoluteRenderBounds":{"x":34278.6015625,"y":-8322.400390625,"width":216.89453125,"height":80.400390625},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,80.0000076293945]],"size":{"x":277.0,"y":92.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":24.0,"sizeFraction":0.0},"top":{"pixelOffset":80.0000076293945,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Let’s Discuss your Project!","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-1.2,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":46.0,"lineHeightPercent":88.461540222168,"lineHeightPercentFontSize":115.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"345:7921":{"type":"FRAME","id":"345:7921","name":"Header section","absoluteBoundingBox":{"x":81620.0,"y":100.0,"width":1560.0,"height":575.0},"isolatedAbsoluteRenderBounds":{"x":81620.0,"y":100.0,"width":1560.0,"height":575.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1560.0,"y":575.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"accessibleLabel":"Close-up photo of a bookshelf with old books.","ariaAttributes":{},"interactions":[],"paddingTop":120.0,"paddingRight":50.0,"paddingBottom":100.0,"paddingLeft":50.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["363:4611"]},"638:24520":{"type":"COMPONENT","id":"638:24520","name":"Property 1=Tab","absoluteBoundingBox":{"x":31762.0,"y":-8489.5,"width":1920.0,"height":496.0},"isolatedAbsoluteRenderBounds":{"x":31762.0,"y":-8489.5,"width":1920.0,"height":496.0},"relativeTransform":[[1.0,0.0,2337.0],[0.0,1.0,29.5]],"size":{"x":1920.0,"y":496.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"3f4afddadfa266cf32918609d5d1525e5a279f87","imageTransform":[[0.900562822818756,0.0,0.0497185736894608],[0.0,0.520265400409698,0.239867299795151]],"originalImageWidth":2932,"originalImageHeight":1964,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Photo of a study hall area with desks and people studying.","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.800000011920929,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"clipsContent":true,"children":["638:24521"],"componentSetId":"267:978"},"638:24521":{"type":"FRAME","id":"638:24521","name":"Frame 2147238611","absoluteBoundingBox":{"x":32370.0,"y":-8389.5,"width":704.0,"height":296.0},"isolatedAbsoluteRenderBounds":{"x":32370.0,"y":-8389.5,"width":704.0,"height":296.0},"relativeTransform":[[1.0,0.0,608.0],[0.0,1.0,100.0]],"size":{"x":704.0,"y":296.0},"fills":[{"opacity":0.509999990463257,"blendMode":"NORMAL","type":"GRADIENT_RADIAL","transform":[[-0.652968108654022,-7.39399623613749e-15,1.20852363109589],[1.52513629048616e-16,-0.668792426586151,0.817257881164551]],"gradientStops":[{"color":{"r":0.26274511218071,"g":0.282352954149246,"b":0.258823543787003,"a":1.0},"position":0.0},{"color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"position":1.0}],"visible":true}],"constraintValues":{"left":{"pixelOffset":608.0,"sizeFraction":0.0},"top":{"pixelOffset":100.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.534836113452911,"effects":[{"type":"BACKGROUND_BLUR","visible":true,"radius":167.938537597656}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["638:24526","638:24527"]},"267:976":{"type":"COMPONENT","id":"267:976","name":"Property 1=Desktop","absoluteBoundingBox":{"x":29445.0,"y":-8499.0,"width":1920.0,"height":515.0},"isolatedAbsoluteRenderBounds":{"x":29445.0,"y":-8499.0,"width":1920.0,"height":515.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,20.0]],"size":{"x":1920.0,"y":515.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"3f4afddadfa266cf32918609d5d1525e5a279f87","imageTransform":[[0.900562822818756,0.0,0.0497185736894608],[0.0,0.520265400409698,0.239867299795151]],"originalImageWidth":2932,"originalImageHeight":1964,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Photo of a study hall area with desks and people studying.","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.800000011920929,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"clipsContent":true,"children":["267:890"],"componentSetId":"267:978"},"267:896":{"mainComponentId":"4:65","type":"INSTANCE","id":"267:896","name":"Button Light","absoluteBoundingBox":{"x":30304.0,"y":-8214.0,"width":202.0,"height":50.0},"isolatedAbsoluteRenderBounds":{"x":30304.0,"y":-8214.0,"width":202.0,"height":50.0},"relativeTransform":[[1.0,0.0,391.0],[0.0,1.0,185.0]],"size":{"x":202.0,"y":50.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":391.0,"sizeFraction":0.0},"top":{"pixelOffset":185.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":125,"localID":4844},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://calendly.com/kiryaburiak/30min","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"paddingTop":14.0,"paddingRight":24.0,"paddingBottom":14.0,"paddingLeft":24.0,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["I267:896;4:66"],"componentSetId":"4:64","componentProperties":{"Property 1":{"value":"Default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"paddingBottom":14.0,"paddingTop":14.0,"size":{"x":202.0,"y":50.0},"interactions":[{"id":{"sessionID":125,"localID":4844},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://calendly.com/kiryaburiak/30min","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}]}}]},"509:4562":{"type":"TEXT","id":"509:4562","name":"Before

Schedule a complimentary consultation to discuss your legal needs. During this session, our experienced attorneys will assess your situation, provide initial guidance, and outline potential strategies.","absoluteBoundingBox":{"x":23244.0,"y":-6108.0,"width":465.0,"height":144.0},"isolatedAbsoluteRenderBounds":{"x":23244.396484375,"y":-6102.77978515625,"width":458.9921875,"height":135.69580078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":465.0,"y":144.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Before

Schedule a complimentary consultation to discuss your legal needs. During this session, our experienced attorneys will assess your situation, provide initial guidance, and outline potential strategies.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:56f21dcdcb0a25a13c5e7aa1e23d6918d304fa8d/4:8","fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.3000011444092,"lineHeightPercent":103.846160888672,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"512:5229":{"type":"RECTANGLE","id":"512:5229","name":"Rectangle 4872","absoluteBoundingBox":{"x":23361.5,"y":-4792.0,"width":100.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":23361.5,"y":-4792.0,"width":100.0,"height":100.0},"relativeTransform":[[1.0,0.0,117.5],[0.0,1.0,110.0]],"size":{"x":100.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"267:2687":{"type":"COMPONENT","id":"267:2687","name":"Property 1=Frame 2147238621","absoluteBoundingBox":{"x":10396.0,"y":-3512.0,"width":2270.0,"height":281.0},"isolatedAbsoluteRenderBounds":{"x":10396.0,"y":-3512.0,"width":2270.0,"height":281.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,20.0]],"size":{"x":2270.0,"y":281.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":495.0,"paddingLeft":495.0,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["267:2662"],"componentSetId":"267:2688"},"746:17540":{"mainComponentId":"746:16823","type":"INSTANCE","id":"746:17540","name":"Arrow 14","absoluteBoundingBox":{"x":157166.0,"y":225.839294433594,"width":60.5586357116699,"height":27.3214263916016},"isolatedAbsoluteRenderBounds":{"x":157152.0,"y":215.839294433594,"width":88.5625,"height":55.3214416503906},"relativeTransform":[[1.0,0.0,70190.0],[0.0,1.0,135.839294433594]],"size":{"x":60.5586357116699,"y":27.3214263916016},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":688.137254901961},"right":{"pixelOffset":0.0,"sizeFraction":688.730967016781},"top":{"pixelOffset":0.0,"sizeFraction":1.52628420711903},"bottom":{"pixelOffset":0.0,"sizeFraction":1.83326652612579}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I746:17540;746:16824"],"componentProperties":{},"overrides":[{"key":[],"value":{"name":"Arrow 14"}}]},"509:4559":{"type":"TEXT","id":"509:4559","name":"In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.","absoluteBoundingBox":{"x":23244.0,"y":-5779.0,"width":335.0,"height":147.0},"isolatedAbsoluteRenderBounds":{"x":23244.64453125,"y":-5773.93994140625,"width":327.1640625,"height":138.2080078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":147.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5799999237061,"lineHeightPercent":113.076927185059,"lineHeightPercentFontSize":147.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"509:4556":{"type":"FRAME","id":"509:4556","name":"Next step 2 content","absoluteBoundingBox":{"x":23244.0,"y":-6108.0,"width":335.0,"height":315.0},"isolatedAbsoluteRenderBounds":{"x":23244.0,"y":-6108.0,"width":335.0,"height":315.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":315.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisSizingMode":"FIXED","children":["509:4557"]},"509:4553":{"type":"TEXT","id":"509:4553","name":"Problem and research insights","absoluteBoundingBox":{"x":23244.0,"y":-6194.0,"width":335.0,"height":66.0},"isolatedAbsoluteRenderBounds":{"x":23246.33984375,"y":-6188.2998046875,"width":266.875,"height":59.15966796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":335.0,"y":66.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Problem and research insights","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":30.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.5,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.7000007629395,"lineHeightPercent":83.8461532592773,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"509:4541":{"type":"FRAME","id":"509:4541","name":"Services list","absoluteBoundingBox":{"x":22387.0,"y":-6102.0,"width":710.0,"height":2115.0},"isolatedAbsoluteRenderBounds":{"x":22387.0,"y":-6102.0,"width":710.0,"height":2115.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,124.0]],"size":{"x":710.0,"y":2115.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisSizingMode":"FIXED","children":["509:4542","512:5162","512:5184","512:5226","509:4548"]},"268:1018":{"type":"TEXT","id":"268:1018","name":"250+","absoluteBoundingBox":{"x":11761.5,"y":-2997.0,"width":139.0,"height":51.0},"isolatedAbsoluteRenderBounds":{"x":11764.90234375,"y":-2991.2041015625,"width":133.4072265625,"height":40.068115234375},"relativeTransform":[[1.0,0.0,30.5],[0.0,1.0,0.0]],"size":{"x":139.0,"y":51.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"250+","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":54.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":2.16,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":51.2999992370605,"lineHeightPercent":73.0769271850586,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"512:5163":{"type":"RECTANGLE","id":"512:5163","name":"Rectangle 4872","absoluteBoundingBox":{"x":22692.0,"y":-5622.0,"width":100.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":22692.0,"y":-5622.0,"width":100.0,"height":100.0},"relativeTransform":[[1.0,0.0,305.0],[0.0,1.0,251.0]],"size":{"x":100.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"509:4542":{"type":"FRAME","id":"509:4542","name":"Frame 2147238656","absoluteBoundingBox":{"x":22387.0,"y":-6102.0,"width":710.0,"height":189.0},"isolatedAbsoluteRenderBounds":{"x":22387.0,"y":-6102.0,"width":710.0,"height":189.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":710.0,"y":189.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":32.0,"primaryAxisSizingMode":"FIXED","children":["509:4543","509:4545"]},"509:4543":{"type":"FRAME","id":"509:4543","name":"Next step 2 content","absoluteBoundingBox":{"x":22387.0,"y":-6102.0,"width":339.0,"height":189.0},"isolatedAbsoluteRenderBounds":{"x":22387.0,"y":-6102.0,"width":339.0,"height":189.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":339.0,"y":189.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisSizingMode":"FIXED","children":["509:4544"]},"509:4544":{"type":"TEXT","id":"509:4544","name":"This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage.","absoluteBoundingBox":{"x":22387.0,"y":-6102.0,"width":339.0,"height":189.0},"isolatedAbsoluteRenderBounds":{"x":22387.181640625,"y":-6097.1640625,"width":333.40625,"height":180.43212890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":339.0,"y":189.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5799999237061,"lineHeightPercent":113.076927185059,"lineHeightPercentFontSize":147.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"509:4539":{"type":"TEXT","id":"509:4539","name":"CleanMyMac","absoluteBoundingBox":{"x":22387.0,"y":-6226.0,"width":710.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":22387.810546875,"y":-6223.06787109375,"width":98.28515625,"height":15.76806640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":710.0,"y":20.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"opacity":0.5,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"CleanMyMac","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.9,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.6200008392334,"lineHeightPercent":83.8461532592773,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"267:895":{"type":"TEXT","id":"267:895","name":"Let’s Discuss your Project!","absoluteBoundingBox":{"x":30074.0,"y":-8319.0,"width":662.0,"height":57.0},"isolatedAbsoluteRenderBounds":{"x":30079.986328125,"y":-8311.599609375,"width":652.533203125,"height":51.599609375},"relativeTransform":[[1.0,0.0,161.0],[0.0,1.0,80.0000076293945]],"size":{"x":662.0,"y":57.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":161.0,"sizeFraction":0.0},"top":{"pixelOffset":80.0000076293945,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Let’s Discuss your Project!","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":60.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-1.8,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.0,"lineHeightPercent":73.0769271850586,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"509:4545":{"type":"FRAME","id":"509:4545","name":"Next step 2 content","absoluteBoundingBox":{"x":22758.0,"y":-6102.0,"width":339.0,"height":147.0},"isolatedAbsoluteRenderBounds":{"x":22757.9296875,"y":-6102.0,"width":339.0703125,"height":147.0},"relativeTransform":[[1.0,0.0,371.0],[0.0,1.0,0.0]],"size":{"x":339.0,"y":147.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisSizingMode":"FIXED","children":["509:4546"]},"509:4234":{"type":"TEXT","id":"509:4234","name":"Before

Schedule a complimentary consultation to discuss your legal needs. During this session, our experienced attorneys will assess your situation, provide initial guidance, and outline potential strategies.","absoluteBoundingBox":{"x":21775.0,"y":-6102.0,"width":465.0,"height":144.0},"isolatedAbsoluteRenderBounds":{"x":21775.396484375,"y":-6096.77978515625,"width":458.9921875,"height":135.69580078125},"relativeTransform":[[1.0,0.0,515.0],[0.0,1.0,0.0]],"size":{"x":465.0,"y":144.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Before

Schedule a complimentary consultation to discuss your legal needs. During this session, our experienced attorneys will assess your situation, provide initial guidance, and outline potential strategies.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:56f21dcdcb0a25a13c5e7aa1e23d6918d304fa8d/4:8","fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.3000011444092,"lineHeightPercent":103.846160888672,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"509:4671":{"type":"COMPONENT","id":"509:4671","name":"Property 1=Mobile","absoluteBoundingBox":{"x":23244.0,"y":-6226.0,"width":335.0,"height":1644.0},"isolatedAbsoluteRenderBounds":{"x":23244.0,"y":-6226.0,"width":335.0,"height":1644.0},"relativeTransform":[[1.0,0.0,2004.0],[0.0,1.0,20.0]],"size":{"x":335.0,"y":1644.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["620:27949","509:4554"],"componentSetId":"509:4676"},"512:5188":{"type":"FRAME","id":"512:5188","name":"Frame 2147238747","absoluteBoundingBox":{"x":21260.0,"y":-5189.0,"width":980.0,"height":602.0},"isolatedAbsoluteRenderBounds":{"x":21260.0,"y":-5189.0,"width":980.0,"height":602.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,913.0]],"size":{"x":980.0,"y":602.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":251.0,"paddingBottom":251.0,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["512:5189"]},"512:5189":{"type":"RECTANGLE","id":"512:5189","name":"Rectangle 4872","absoluteBoundingBox":{"x":21700.0,"y":-4938.0,"width":100.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":21700.0,"y":-4938.0,"width":100.0,"height":100.0},"relativeTransform":[[1.0,0.0,440.0],[0.0,1.0,251.0]],"size":{"x":100.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"638:24536":{"mainComponentId":"4:65","type":"INSTANCE","id":"638:24536","name":"Button Light","absoluteBoundingBox":{"x":34284.5,"y":-8201.0,"width":202.0,"height":50.0},"isolatedAbsoluteRenderBounds":{"x":34284.5,"y":-8201.0,"width":202.0,"height":50.0},"relativeTransform":[[1.0,0.0,61.5],[0.0,1.0,210.0]],"size":{"x":202.0,"y":50.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":61.5,"sizeFraction":0.0},"top":{"pixelOffset":210.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":125,"localID":4844},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://calendly.com/kiryaburiak/30min","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"paddingTop":14.0,"paddingRight":24.0,"paddingBottom":14.0,"paddingLeft":24.0,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["I638:24536;4:66"],"componentSetId":"4:64","componentProperties":{"Property 1":{"value":"Default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"paddingBottom":14.0,"paddingTop":14.0,"size":{"x":202.0,"y":50.0},"interactions":[{"id":{"sessionID":125,"localID":4844},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://calendly.com/kiryaburiak/30min","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}]}}]},"509:4227":{"type":"FRAME","id":"509:4227","name":"Next step 2 content","absoluteBoundingBox":{"x":21260.0,"y":-6102.0,"width":474.0,"height":231.0},"isolatedAbsoluteRenderBounds":{"x":21260.0,"y":-6102.0,"width":474.0,"height":231.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":474.0,"y":231.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisSizingMode":"FIXED","children":["509:4228"]},"608:7697":{"mainComponentId":"509:4405","type":"INSTANCE","id":"608:7697","name":"Our services content","absoluteBoundingBox":{"x":80106.0,"y":735.0,"width":980.0,"height":1415.0},"isolatedAbsoluteRenderBounds":{"x":80106.0,"y":735.0,"width":980.0,"height":1415.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":980.0,"y":1415.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["I608:7697;830:27206","I608:7697;509:4224","I608:7697;509:4225"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":980.0,"y":1415.0}}},{"key":["Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Challenge","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"This project was completed as part of the Conversion Rate Store team, where my role focused on the UX and product design side. User research revealed a major drop-off on the service selection page. All services looked nearly identical because the cards used the same muted colors, similar text blocks, and no clear visual cues. ","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"For a product where emotional connection plays a key role, especially among a predominantly female audience, the page did not create enough differentiation to help users quickly understand which experience suited them. The absence of visual hierarchy and engaging imagery made the decision process slow and unmotivating, which contributed to the high abandonment rate.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"f590e0bf0f985c16f01fde61f3cf3ec27733e735","originalImageWidth":2466,"originalImageHeight":3828,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":523.0,"paddingTop":523.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":null}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["CleanMyMac0"],"value":{"characterStyleOverrides":[],"characters":"Oakwell Beer SPA","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}}]},"512:5185":{"type":"RECTANGLE","id":"512:5185","name":"Rectangle 4872","absoluteBoundingBox":{"x":22692.0,"y":-4980.0,"width":100.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":22692.0,"y":-4980.0,"width":100.0,"height":100.0},"relativeTransform":[[1.0,0.0,305.0],[0.0,1.0,251.0]],"size":{"x":100.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"345:8121":{"type":"FRAME","id":"345:8121","name":"Mobile","absoluteBoundingBox":{"x":86956.0,"y":100.0,"width":375.0,"height":4104.0},"isolatedAbsoluteRenderBounds":{"x":86956.0,"y":100.0,"width":375.0,"height":4104.0},"relativeTransform":[[1.0,0.0,7384.0],[0.0,1.0,100.0]],"size":{"x":375.0,"y":4104.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0},{"blendMode":"NORMAL","type":"GRADIENT_RADIAL","transform":[[-0.652968108654022,-7.39399623613749e-15,1.20852363109589],[1.52513629048616e-16,-0.668792426586151,0.817257881164551]],"gradientStops":[{"color":{"r":0.26274511218071,"g":0.282352954149246,"b":0.258823543787003,"a":1.0},"position":0.0},{"color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"position":1.0}],"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["345:8122","345:8126","622:28679","345:8184","345:8185","345:8186"]},"746:17579":{"mainComponentId":"746:16823","type":"INSTANCE","id":"746:17579","name":"Arrow 13","absoluteBoundingBox":{"x":86976.0,"y":120.839294433594,"width":60.5586357116699,"height":27.3214263916016},"isolatedAbsoluteRenderBounds":{"x":86962.0,"y":110.839294433594,"width":88.5625,"height":55.3214263916016},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,30.8392944335938]],"size":{"x":60.5586357116699,"y":27.3214263916016},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":-7.105427357601e-15,"sizeFraction":0.593712114820293},"top":{"pixelOffset":0.0,"sizeFraction":0.346508926220155},"bottom":{"pixelOffset":0.0,"sizeFraction":0.653491245226914}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I746:17579;746:16824"],"componentProperties":{},"overrides":[{"key":[],"value":{"name":"Arrow 13"}}]},"4:66":{"type":"TEXT","id":"4:66","name":"Schedule a Consult","absoluteBoundingBox":{"x":-8526.0,"y":3272.0,"width":154.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":-8524.8515625,"y":3275.93188476562,"width":152.087890625,"height":13.356201171875},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,18.0]],"size":{"x":154.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.45461630821228,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Schedule a Consult","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:4:18","fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:4:18","fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.6000003814697,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:4:18","fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.6000003814697,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":0.0,"name":"Mobile","style":{"styleIdForText":"StyleId:4:18","fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.6000003814697,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.6000003814697,"lineHeightPercent":92.3077011108398,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"363:4606":{"type":"RECTANGLE","id":"363:4606","name":"image-Photoroom (2) 5","absoluteBoundingBox":{"x":80163.0234375,"y":188.105987548828,"width":816.725341796875,"height":757.699462890625},"isolatedAbsoluteRenderBounds":{"x":80163.0234375,"y":188.105987548828,"width":816.7265625,"height":757.699462890625},"relativeTransform":[[1.0,0.0,123.022109985352],[0.0,1.0,108.531608581543]],"size":{"x":816.725341796875,"y":757.699462890625},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"opacity":0.0799999982118607,"constraints":{"vertical":"TOP_BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-183.252548217773,"sizeFraction":1.0},"top":{"pixelOffset":108.531608581543,"sizeFraction":0.0},"bottom":{"pixelOffset":60.3798141479492,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20460963249207,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"622:28679":{"mainComponentId":"638:24529","type":"INSTANCE","id":"622:28679","name":"Image divider section","absoluteBoundingBox":{"x":86837.0,"y":3218.0,"width":613.0,"height":440.0},"isolatedAbsoluteRenderBounds":{"x":86837.0,"y":3218.0,"width":613.0,"height":440.0},"relativeTransform":[[1.0,0.0,-119.0],[0.0,1.0,3118.0]],"size":{"x":613.0,"y":440.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"3f4afddadfa266cf32918609d5d1525e5a279f87","originalImageWidth":2932,"originalImageHeight":1964,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Photo of a study hall area with desks and people studying.","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.800000011920929,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"clipsContent":true,"children":["I622:28679;638:24530"],"componentSetId":"267:978","componentProperties":{"Property 1":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[]},"638:24529":{"type":"COMPONENT","id":"638:24529","name":"Property 1=Mobile","absoluteBoundingBox":{"x":34079.0,"y":-8461.5,"width":613.0,"height":440.0},"isolatedAbsoluteRenderBounds":{"x":34079.0,"y":-8461.5,"width":613.0,"height":440.0},"relativeTransform":[[1.0,0.0,4654.0],[0.0,1.0,57.5]],"size":{"x":613.0,"y":440.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"3f4afddadfa266cf32918609d5d1525e5a279f87","originalImageWidth":2932,"originalImageHeight":1964,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Photo of a study hall area with desks and people studying.","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.800000011920929,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"clipsContent":true,"children":["638:24530"],"componentSetId":"267:978"},"345:8126":{"type":"FRAME","id":"345:8126","name":"Next steps section","absoluteBoundingBox":{"x":86956.0,"y":479.0,"width":375.0,"height":2739.0},"isolatedAbsoluteRenderBounds":{"x":86956.0,"y":479.0,"width":375.0,"height":2739.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,379.0]],"size":{"x":375.0,"y":2739.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.534836113452911,"effects":[],"accessibleHTMLTag":"MAIN","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":60.0,"paddingRight":24.0,"paddingBottom":60.0,"paddingLeft":24.0,"layoutMode":"VERTICAL","itemSpacing":60.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["608:7767"]},"257:353":{"key":"a6c901068e0eee3ae22c0fd9e4b331b9ed51affa","name":"Regular/13px","styleType":"TEXT","remote":true,"description":"","id":"257:353","assetId":"StyleId:a6c901068e0eee3ae22c0fd9e4b331b9ed51affa/202:62","type":"STYLE","style":{"fontFamily":"Poppins","fontPostScriptName":"Poppins-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PIXELS","lineHeightPx":22.0,"lineHeightPercent":95.8188171386719,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS"}},"363:4624":{"type":"RECTANGLE","id":"363:4624","name":"image-Photoroom (2) 7","absoluteBoundingBox":{"x":86391.5,"y":208.184967041016,"width":99.5556945800781,"height":22.814847946167},"isolatedAbsoluteRenderBounds":{"x":86391.5,"y":208.184967041016,"width":99.5546875,"height":22.8148498535156},"relativeTransform":[[1.0,0.0,442.821533203125],[0.0,1.0,59.111198425293]],"size":{"x":99.5556945800781,"y":22.814847946167},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","imageTransform":[[0.132663637399673,0.0,0.348522961139679],[0.0,0.0328992791473866,-0.00115381716750562]],"originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":442.821533203125,"sizeFraction":0.0},"top":{"pixelOffset":59.111198425293,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.10683929920197,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"746:17541":{"mainComponentId":"746:16823","type":"INSTANCE","id":"746:17541","name":"Arrow 14","absoluteBoundingBox":{"x":156342.0,"y":255.839294433594,"width":60.5586357116699,"height":27.3214263916016},"isolatedAbsoluteRenderBounds":{"x":156328.0,"y":245.839294433594,"width":88.5625,"height":55.3214416503906},"relativeTransform":[[1.0,0.0,70190.0],[0.0,1.0,135.839294433594]],"size":{"x":60.5586357116699,"y":27.3214263916016},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":688.137254901961},"right":{"pixelOffset":0.0,"sizeFraction":688.730967016781},"top":{"pixelOffset":0.0,"sizeFraction":1.52628420711903},"bottom":{"pixelOffset":0.0,"sizeFraction":1.83326652612579}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I746:17541;746:16824"],"componentProperties":{},"overrides":[{"key":[],"value":{"name":"Arrow 14"}}]},"746:16824":{"type":"SVG","id":"746:16824","name":"Arrow 12","absoluteBoundingBox":{"x":33759.0,"y":-2704.0,"width":60.5586357116699,"height":27.3214263916016},"isolatedAbsoluteRenderBounds":{"x":33745.0,"y":-2714.0,"width":88.55859375,"height":55.321533203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":60.5586357116699,"y":27.3214263916016},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.968627452850342,"g":0.95686274766922,"b":0.921568632125854,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.21428573131561,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"69141685fca9cf721cf00e8743cbc0bcc52b9efd"},"509:4563":{"type":"TEXT","id":"509:4563","name":"Before

Schedule a complimentary consultation to discuss your legal needs. During this session, our experienced attorneys will assess your situation, provide initial guidance, and outline potential strategies.","absoluteBoundingBox":{"x":23759.0,"y":-6108.0,"width":465.0,"height":144.0},"isolatedAbsoluteRenderBounds":{"x":23759.396484375,"y":-6102.77978515625,"width":458.9921875,"height":135.69580078125},"relativeTransform":[[1.0,0.0,515.0],[0.0,1.0,0.0]],"size":{"x":465.0,"y":144.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Before

Schedule a complimentary consultation to discuss your legal needs. During this session, our experienced attorneys will assess your situation, provide initial guidance, and outline potential strategies.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:56f21dcdcb0a25a13c5e7aa1e23d6918d304fa8d/4:8","fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.3000011444092,"lineHeightPercent":103.846160888672,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"345:7852":{"type":"WEBPAGE","id":"345:7852","name":"/schedule-a-consult-10","absoluteBoundingBox":{"x":79572.0,"y":0.0,"width":7823.0,"height":5726.0},"isolatedAbsoluteRenderBounds":{"x":79572.0,"y":0.0,"width":7823.0,"height":5726.0},"relativeTransform":[[1.0,0.0,79572.0],[0.0,1.0,0.0]],"size":{"x":7823.0,"y":5726.0},"fills":[{"opacity":0.0470588244497776,"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["345:7853","345:7920","832:20648","345:7987","345:8054","345:8121"]},"345:7853":{"type":"FRAME","id":"345:7853","name":"TV","absoluteBoundingBox":{"x":79636.0,"y":100.0,"width":1920.0,"height":5562.0},"isolatedAbsoluteRenderBounds":{"x":79636.0,"y":100.0,"width":1920.0,"height":5562.0},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,100.0]],"size":{"x":1920.0,"y":5562.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0},{"blendMode":"NORMAL","type":"GRADIENT_RADIAL","transform":[[-0.652968108654022,-7.39399623613749e-15,1.20852363109589],[1.52513629048616e-16,-0.668792426586151,0.817257881164551]],"gradientStops":[{"color":{"r":0.26274511218071,"g":0.282352954149246,"b":0.258823543787003,"a":1.0},"position":0.0},{"color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"position":1.0}],"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["345:7854","345:7858","622:28668","345:7916","345:7917","345:7918"]},"512:5227":{"type":"RECTANGLE","id":"512:5227","name":"Rectangle 4872","absoluteBoundingBox":{"x":22692.0,"y":-4338.0,"width":100.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":22692.0,"y":-4338.0,"width":100.0,"height":100.0},"relativeTransform":[[1.0,0.0,305.0],[0.0,1.0,251.0]],"size":{"x":100.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"259:454":{"type":"TEXT","id":"259:454","name":"Kyrylo Buriak","absoluteBoundingBox":{"x":22200.0,"y":-7413.0,"width":167.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":22202.7890625,"y":-7409.2998046875,"width":162.7734375,"height":25.7998046875},"relativeTransform":[[1.0,0.0,60.0],[0.0,1.0,40.0]],"size":{"x":167.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":60.0,"sizeFraction":0.0},"top":{"pixelOffset":40.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Kyrylo Buriak","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":30.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.9,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5,"lineHeightPercent":73.0769271850586,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"4:22":{"type":"TEXT","id":"4:22","name":"Header/Header 2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":29.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":0.480000019073486,"y":4.95999908447266,"width":26.2653751373291,"height":20.9280014038086},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":29.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-1.2,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1599998474121,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-1.0,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.8000011444092,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":0.0,"name":"Mobile","style":{"fontSize":20.0,"letterSpacing":-1.0,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.8000011444092,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.2,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1599998474121,"lineHeightPercent":83.8461532592773,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"4:64":{"type":"COMPONENT_SET","id":"4:64","name":"Button Light","absoluteBoundingBox":{"x":-8560.0,"y":3234.0,"width":629.0,"height":186.0},"isolatedAbsoluteRenderBounds":{"x":-8560.0,"y":3234.0,"width":629.0,"height":186.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,3194.0]],"size":{"x":629.0,"y":186.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.764705896377563,"g":0.764705896377563,"b":0.764705896377563,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["4:65"],"componentPropertyDefinitions":{"Property 1":{"type":"VARIANT","defaultValue":"Default","variantOptions":["Default","Variant2","Tab"]}}},"509:4676":{"type":"COMPONENT_SET","id":"509:4676","name":"Our services content","absoluteBoundingBox":{"x":21240.0,"y":-6246.0,"width":2359.0,"height":2321.0},"isolatedAbsoluteRenderBounds":{"x":21240.0,"y":-6246.0,"width":2359.0,"height":2321.0},"relativeTransform":[[1.0,0.0,3538.0],[0.0,1.0,261.0]],"size":{"x":2359.0,"y":2321.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.541176497936249,"g":0.219607844948769,"b":0.960784316062927,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["509:4405","509:4670","509:4671"],"componentPropertyDefinitions":{"Property 1":{"type":"VARIANT","defaultValue":"Desktop","variantOptions":["Mobile","Desktop","Tablet"]}}},"608:7769":{"mainComponentId":"509:4671","type":"INSTANCE","id":"608:7769","name":"Our services content","absoluteBoundingBox":{"x":86976.0,"y":1381.0,"width":335.0,"height":555.0},"isolatedAbsoluteRenderBounds":{"x":86976.0,"y":1381.0,"width":335.0,"height":555.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,842.0]],"size":{"x":335.0,"y":555.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I608:7769;620:27949","I608:7769;509:4554"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":335.0,"y":555.0}}},{"key":["Frame 21472387650","CleanMyMac0"],"value":{"characterStyleOverrides":[],"characters":"Oakwell Beer SPA","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"visible":false}},{"key":["Frame 21472387650","Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Approach","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The idea was to introduce emotional clarity through color, photography, and stronger hierarchy while keeping the layout practical and easy to scan. The client already had a strong library of studio photos that matched each service, so I explored how to pair each package with its own visual identity. The design challenge was to present richer, more expressive cards without overwhelming users and while keeping all essential information visible at first glance. I also reworked the structure of each detail page and added a sticky call-to-action to support smoother progression through the booking flow.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1"],"value":{"visible":false}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The design challenge was to present richer, more expressive cards without overwhelming users and while keeping all essential information visible at first glance. I also reworked the structure of each detail page and added a sticky call-to-action to support smoother progression through the booking flow.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"54146c53b6b4769a5080e18509468db2ae8adcd6","originalImageWidth":4096,"originalImageHeight":2593,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":60.0,"paddingTop":60.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":null}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}}]},"363:4631":{"type":"RECTANGLE","id":"363:4631","name":"image-Photoroom (2) 7","absoluteBoundingBox":{"x":87030.609375,"y":56.5483322143555,"width":114.433006286621,"height":26.2242317199707},"isolatedAbsoluteRenderBounds":{"x":87030.609375,"y":56.5483322143555,"width":114.4296875,"height":26.224235534668},"relativeTransform":[[1.0,0.0,508.9921875],[0.0,1.0,67.9446029663086]],"size":{"x":114.433006286621,"y":26.2242317199707},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","imageTransform":[[0.132663637399673,0.0,0.348522961139679],[0.0,0.0328992791473866,-0.00115381716750562]],"originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":508.9921875,"sizeFraction":0.0},"top":{"pixelOffset":67.9446029663086,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.27224206924438,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"268:4135":{"type":"FRAME","id":"268:4135","name":"Frame 2147238679","absoluteBoundingBox":{"x":11396.0,"y":-2601.0,"width":270.0,"height":85.0},"isolatedAbsoluteRenderBounds":{"x":11391.3076171875,"y":-2601.0,"width":276.052734375,"height":85.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":270.0,"y":85.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"children":["268:4081","268:4084"]},"509:4405":{"type":"COMPONENT","id":"509:4405","name":"Property 1=Desktop","absoluteBoundingBox":{"x":21260.0,"y":-6226.0,"width":980.0,"height":2281.0},"isolatedAbsoluteRenderBounds":{"x":21260.0,"y":-6226.0,"width":980.0,"height":2281.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,20.0]],"size":{"x":980.0,"y":2281.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["830:27206","509:4224","509:4225"],"componentSetId":"509:4676"},"638:24527":{"mainComponentId":"4:65","type":"INSTANCE","id":"638:24527","name":"Button Light","absoluteBoundingBox":{"x":32621.0,"y":-8223.5,"width":202.0,"height":50.0},"isolatedAbsoluteRenderBounds":{"x":32621.0,"y":-8223.5,"width":202.0,"height":50.0},"relativeTransform":[[1.0,0.0,251.0],[0.0,1.0,166.0]],"size":{"x":202.0,"y":50.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":251.0,"sizeFraction":0.0},"top":{"pixelOffset":166.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":125,"localID":4844},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://calendly.com/kiryaburiak/30min","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"paddingTop":14.0,"paddingRight":24.0,"paddingBottom":14.0,"paddingLeft":24.0,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["I638:24527;4:66"],"componentSetId":"4:64","componentProperties":{"Property 1":{"value":"Default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"paddingBottom":14.0,"paddingTop":14.0,"size":{"x":202.0,"y":50.0},"interactions":[{"id":{"sessionID":125,"localID":4844},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://calendly.com/kiryaburiak/30min","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}]}}]},"982:15881":{"type":"TEXT","id":"982:15881","name":"Paragraph/Paragraph 3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":18.0,"height":20.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":20.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":14.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.6000003814697,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":14.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.6000003814697,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":0.0,"name":"Mobile","style":{"fontSize":14.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.6000003814697,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.6000003814697,"lineHeightPercent":107.692314147949,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"363:4625":{"type":"FRAME","id":"363:4625","name":"Frame 2147238647","absoluteBoundingBox":{"x":86661.5,"y":-62.5,"width":964.0,"height":724.0},"isolatedAbsoluteRenderBounds":{"x":86661.5,"y":-62.5,"width":964.0,"height":724.0},"relativeTransform":[[1.0,0.0,-294.5],[0.0,1.0,-162.5]],"size":{"x":964.0,"y":724.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["363:4626"]},"363:4628":{"type":"FRAME","id":"363:4628","name":"Frame 2147238651","absoluteBoundingBox":{"x":86521.6171875,"y":-11.3962707519531,"width":1091.88159179688,"height":864.207641601562},"isolatedAbsoluteRenderBounds":{"x":86521.6171875,"y":-11.3962707519531,"width":1091.8828125,"height":864.207641601562},"relativeTransform":[[1.0,0.0,-65.8828125],[0.0,1.0,7.02935791015625]],"size":{"x":1091.88159179688,"y":864.207641601562},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":-65.8828125,"sizeFraction":0.0},"top":{"pixelOffset":7.02935791015625,"sizeFraction":0.0},"bottom":{"pixelOffset":65.3857421875,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.19201064109802,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"state":{"transform":{"m00":1.04999995231628,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.04999995231628,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"children":["363:4629","363:4630","363:4631"]},"363:4629":{"type":"RECTANGLE","id":"363:4629","name":"image-Photoroom (2) 4","absoluteBoundingBox":{"x":86975.0,"y":152.5,"width":354.0,"height":312.0},"isolatedAbsoluteRenderBounds":{"x":86975.0,"y":152.5,"width":354.0,"height":312.0},"relativeTransform":[[1.0,0.0,453.3828125],[0.0,1.0,163.896270751953]],"size":{"x":354.0,"y":312.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","imageTransform":[[1.00050485134125,0.0,-0.00050472206203267],[0.0,0.954079151153564,0.0481762066483498]],"originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":453.3828125,"sizeFraction":0.0},"right":{"pixelOffset":-284.498779296875,"sizeFraction":1.0},"top":{"pixelOffset":163.896270751953,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.27224206924438,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"345:8119":{"type":"FRAME","id":"345:8119","name":"Arrow 13","absoluteBoundingBox":{"x":86152.0,"y":120.0,"width":102.0,"height":89.0},"isolatedAbsoluteRenderBounds":{"x":86152.0,"y":120.0,"width":102.0,"height":89.0},"relativeTransform":[[1.0,0.0,60.0],[0.0,1.0,20.0]],"size":{"x":102.0,"y":89.0},"fills":[],"constraintValues":{"left":{"pixelOffset":60.0,"sizeFraction":0.0},"top":{"pixelOffset":20.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutPositioning":"ABSOLUTE","scrollBehavior":"STICKY_SCROLLS","strokes":[],"strokeWeight":1.82142853736877,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":274,"localID":1509},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":134,"localID":357},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"clipsContent":true,"children":["746:17541","746:17578"]},"345:8118":{"mainComponentId":"260:3490","type":"INSTANCE","id":"345:8118","name":"4","absoluteBoundingBox":{"x":86091.0,"y":5148.0,"width":802.0,"height":102.0},"isolatedAbsoluteRenderBounds":{"x":85363.0,"y":5148.0,"width":2258.0,"height":102.0},"relativeTransform":[[1.0,0.0,-1.0],[0.0,1.0,5048.0]],"size":{"x":802.0,"y":102.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I345:8118;260:3491","I345:8118;260:3492","I345:8118;260:3493","I345:8118;260:3512"],"componentSetId":"258:396","componentProperties":{"Property 1":{"value":"Variant2","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"4"}}]},"345:8117":{"mainComponentId":"268:1005","type":"INSTANCE","id":"345:8117","name":"Component 2","absoluteBoundingBox":{"x":85357.0,"y":4906.0,"width":2270.0,"height":242.0},"isolatedAbsoluteRenderBounds":{"x":85357.0,"y":4906.0,"width":2270.0,"height":242.0},"relativeTransform":[[1.0,0.0,-735.0],[0.0,1.0,4806.0]],"size":{"x":2270.0,"y":242.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":495.0,"paddingLeft":495.0,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["I345:8117;268:1006"],"componentSetId":"267:2688","componentProperties":{"Property 1":{"value":"Variant3","type":"VARIANT","boundVariables":{}}},"overrides":[]},"509:4546":{"type":"TEXT","id":"509:4546","name":"In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.","absoluteBoundingBox":{"x":22758.0,"y":-6102.0,"width":339.0,"height":147.0},"isolatedAbsoluteRenderBounds":{"x":22757.9296875,"y":-6096.93994140625,"width":334.76953125,"height":138.2080078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":339.0,"y":147.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5799999237061,"lineHeightPercent":113.076927185059,"lineHeightPercentFontSize":147.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"608:7768":{"mainComponentId":"509:4671","type":"INSTANCE","id":"608:7768","name":"Our services content","absoluteBoundingBox":{"x":86976.0,"y":539.0,"width":335.0,"height":782.0},"isolatedAbsoluteRenderBounds":{"x":86976.0,"y":539.0,"width":335.0,"height":782.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":782.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I608:7768;620:27949","I608:7768;509:4554"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":335.0,"y":782.0}}},{"key":["Frame 21472387650","CleanMyMac0"],"value":{"characterStyleOverrides":[],"characters":"Oakwell Beer SPA","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Frame 21472387650","Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Challenge","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"This project was completed as part of the Conversion Rate Store team, where my role focused on the UX and product design side. User research revealed a major drop-off on the service selection page. All services looked nearly identical because the cards used the same muted colors, similar text blocks, and no clear visual cues. ","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1"],"value":{"visible":false}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"f590e0bf0f985c16f01fde61f3cf3ec27733e735","originalImageWidth":2466,"originalImageHeight":3828,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":210.0,"paddingTop":210.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":null}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}}]},"509:4233":{"type":"TEXT","id":"509:4233","name":"Before

Schedule a complimentary consultation to discuss your legal needs. During this session, our experienced attorneys will assess your situation, provide initial guidance, and outline potential strategies.","absoluteBoundingBox":{"x":21260.0,"y":-6102.0,"width":465.0,"height":144.0},"isolatedAbsoluteRenderBounds":{"x":21260.396484375,"y":-6096.77978515625,"width":458.9921875,"height":135.69580078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":465.0,"y":144.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Before

Schedule a complimentary consultation to discuss your legal needs. During this session, our experienced attorneys will assess your situation, provide initial guidance, and outline potential strategies.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:56f21dcdcb0a25a13c5e7aa1e23d6918d304fa8d/4:8","fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.3000011444092,"lineHeightPercent":103.846160888672,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"363:4617":{"type":"RECTANGLE","id":"363:4617","name":"image-Photoroom (2) 7","absoluteBoundingBox":{"x":82287.109375,"y":154.54833984375,"width":114.433006286621,"height":26.2242317199707},"isolatedAbsoluteRenderBounds":{"x":82287.109375,"y":154.54833984375,"width":114.4296875,"height":26.2242279052734},"relativeTransform":[[1.0,0.0,508.988677978516],[0.0,1.0,67.9446105957031]],"size":{"x":114.433006286621,"y":26.2242317199707},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","imageTransform":[[0.132663637399673,0.0,0.348522961139679],[0.0,0.0328992791473866,-0.00115381716750562]],"originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":508.988677978516,"sizeFraction":0.0},"top":{"pixelOffset":67.9446105957031,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.27224206924438,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"363:4618":{"type":"FRAME","id":"363:4618","name":"Frame 2147238647","absoluteBoundingBox":{"x":86010.0,"y":26.5,"width":964.0,"height":724.0},"isolatedAbsoluteRenderBounds":{"x":86010.0,"y":26.5,"width":964.0,"height":724.0},"relativeTransform":[[1.0,0.0,-82.0],[0.0,1.0,-73.5]],"size":{"x":964.0,"y":724.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["363:4619"]},"363:4611":{"type":"FRAME","id":"363:4611","name":"Frame 2147238647","absoluteBoundingBox":{"x":81918.0,"y":35.5,"width":964.0,"height":724.0},"isolatedAbsoluteRenderBounds":{"x":81918.0,"y":35.5,"width":964.0,"height":724.0},"relativeTransform":[[1.0,0.0,298.0],[0.0,1.0,-64.5]],"size":{"x":964.0,"y":724.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["363:4612"]},"512:5184":{"type":"FRAME","id":"512:5184","name":"Frame 2147238747","absoluteBoundingBox":{"x":22387.0,"y":-5231.0,"width":710.0,"height":602.0},"isolatedAbsoluteRenderBounds":{"x":22387.0,"y":-5231.0,"width":710.0,"height":602.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,871.0]],"size":{"x":710.0,"y":602.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":251.0,"paddingBottom":251.0,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["512:5185"]},"345:8059":{"type":"FRAME","id":"345:8059","name":"Next steps section","absoluteBoundingBox":{"x":86092.0,"y":657.0,"width":800.0,"height":3753.0},"isolatedAbsoluteRenderBounds":{"x":86092.0,"y":657.0,"width":800.0,"height":3753.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,557.0]],"size":{"x":800.0,"y":3753.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.534836113452911,"effects":[],"accessibleHTMLTag":"MAIN","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":60.0,"paddingRight":40.0,"paddingBottom":60.0,"paddingLeft":40.0,"layoutMode":"VERTICAL","itemSpacing":80.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["608:7706"]},"608:7706":{"type":"FRAME","id":"608:7706","name":"Frame 2147238761","absoluteBoundingBox":{"x":86137.0,"y":717.0,"width":710.0,"height":3633.0},"isolatedAbsoluteRenderBounds":{"x":86137.0,"y":717.0,"width":710.0,"height":3633.0},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,60.0]],"size":{"x":710.0,"y":3633.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":80.0,"isInAnimateTree":true,"children":["608:7707","608:7708","608:7709","608:7710"]},"620:27949":{"type":"FRAME","id":"620:27949","name":"Frame 2147238765","absoluteBoundingBox":{"x":23244.0,"y":-6226.0,"width":335.0,"height":98.0},"isolatedAbsoluteRenderBounds":{"x":23244.0,"y":-6226.0,"width":335.0,"height":98.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":98.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["509:4552","509:4553"]},"608:7710":{"mainComponentId":"509:4670","type":"INSTANCE","id":"608:7710","name":"Our services content","absoluteBoundingBox":{"x":86137.0,"y":3289.0,"width":710.0,"height":1061.0},"isolatedAbsoluteRenderBounds":{"x":86137.0,"y":3289.0,"width":710.0,"height":1061.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2572.0]],"size":{"x":710.0,"y":1061.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["I608:7710;509:4539","I608:7710;509:4540","I608:7710;509:4541"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Tablet","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":710.0,"y":1061.0}}},{"key":["CleanMyMac0"],"value":{"characterStyleOverrides":[],"characters":"Homepage redesign","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"visible":false}},{"key":["Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Redesigning the Home Page to Reduce Overload and Boost Clarity","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage.0"],"value":{"characterStyleOverrides":[],"characters":"The goal of this iteration was to rework the home page so it could guide users more confidently toward booking. Research showed that visitors were overwhelmed by dense content, unclear service categorization, and weak visibility of trust elements and conversion triggers. To address this, the new design simplified the above-the-fold section, strengthened navigation, and introduced clear CTAs supported by social proof.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"Service listings were reorganized into structured groups, pricing became easier to scan, and trust badges, reviews, and brand story elements were surfaced earlier to support quick decision making. This cleaner and more intentional page flow helped users navigate the content without friction and contributed to an increase in booking-stage conversions.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"36f5bae9018c0fb705c96a4df4d10b089f682040","originalImageWidth":4096,"originalImageHeight":4073,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":307.0,"paddingLeft":10.0,"paddingRight":10.0,"paddingTop":307.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":null}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}}]},"268:4088":{"type":"TEXT","id":"268:4088","name":"+15%","absoluteBoundingBox":{"x":11555.0,"y":-2466.0,"width":112.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":11556.83984375,"y":-2461.02807617188,"width":107.9501953125,"height":33.76416015625},"relativeTransform":[[1.0,0.0,-1.0],[0.0,1.0,0.0]],"size":{"x":112.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"+15%","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":46.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.84,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":43.7000007629395,"lineHeightPercent":73.0769271850586,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"832:20649":{"type":"FRAME","id":"832:20649","name":"Header section","absoluteBoundingBox":{"x":83244.0,"y":100.0,"width":1440.0,"height":575.0},"isolatedAbsoluteRenderBounds":{"x":83244.0,"y":100.0,"width":1440.0,"height":575.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1440.0,"y":575.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"accessibleLabel":"Close-up photo of a bookshelf with old books.","ariaAttributes":{},"interactions":[],"paddingTop":120.0,"paddingRight":50.0,"paddingBottom":100.0,"paddingLeft":50.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["832:20650"]},"608:7709":{"mainComponentId":"509:4670","type":"INSTANCE","id":"608:7709","name":"Our services content","absoluteBoundingBox":{"x":86137.0,"y":3009.0,"width":710.0,"height":200.0},"isolatedAbsoluteRenderBounds":{"x":86137.0,"y":3009.0,"width":710.0,"height":200.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2292.0]],"size":{"x":710.0,"y":200.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["I608:7709;509:4539","I608:7709;509:4540","I608:7709;509:4541"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Tablet","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":710.0,"y":200.0}}},{"key":["CleanMyMac0"],"value":{"characterStyleOverrides":[],"characters":"Oakwell Beer SPA","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"visible":false}},{"key":["Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Outcome","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage.0"],"value":{"characterStyleOverrides":[],"characters":"The redesigned service cards became more expressive, easier to compare, and far more aligned with the emotional nature of the product. Users could instantly understand the difference between packages and navigate with more confidence thanks to clear hierarchy and consistent visual logic. ","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The combination of strong imagery, color-coded categories, and an improved detail layout resulted in a conversion lift of more than 15 %, proving that a more intuitive and emotionally engaging presentation directly supported user decision making.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"bf5e11f4907967c6b851e7c232e227a5c877fc08","originalImageWidth":2618,"originalImageHeight":1336,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":130.0,"paddingTop":130.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}}]},"512:5230":{"type":"FRAME","id":"512:5230","name":"Frame 2147238748","absoluteBoundingBox":{"x":21260.0,"y":-4547.0,"width":980.0,"height":602.0},"isolatedAbsoluteRenderBounds":{"x":21260.0,"y":-4547.0,"width":980.0,"height":602.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1555.0]],"size":{"x":980.0,"y":602.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":251.0,"paddingBottom":251.0,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["512:5231"]},"363:4620":{"type":"RECTANGLE","id":"363:4620","name":"image-Photoroom (2) 5","absoluteBoundingBox":{"x":86113.03125,"y":237.379821777344,"width":710.543762207031,"height":659.191772460938},"isolatedAbsoluteRenderBounds":{"x":86113.03125,"y":237.379821777344,"width":710.546875,"height":659.191772460938},"relativeTransform":[[1.0,0.0,107.029296875],[0.0,1.0,94.4215316772461]],"size":{"x":710.543762207031,"y":659.191772460938},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"opacity":0.0799999982118607,"constraints":{"vertical":"TOP_BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-159.426940917969,"sizeFraction":1.0},"top":{"pixelOffset":94.4215316772461,"sizeFraction":0.0},"bottom":{"pixelOffset":52.5298690795898,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.04799973964691,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"512:5186":{"type":"FRAME","id":"512:5186","name":"Frame 2147238747","absoluteBoundingBox":{"x":23244.0,"y":-5252.0,"width":335.0,"height":320.0},"isolatedAbsoluteRenderBounds":{"x":23244.0,"y":-5252.0,"width":335.0,"height":320.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,856.0]],"size":{"x":335.0,"y":320.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadiiIndependent":true,"paddingTop":110.0,"paddingBottom":110.0,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["512:5187"]},"260:3490":{"type":"COMPONENT","id":"260:3490","name":"Property 1=Variant2","absoluteBoundingBox":{"x":22379.0,"y":-7331.0,"width":802.0,"height":102.0},"isolatedAbsoluteRenderBounds":{"x":21651.0,"y":-7331.0,"width":2258.0,"height":102.0},"relativeTransform":[[1.0,0.0,1139.0],[0.0,1.0,142.0]],"size":{"x":802.0,"y":102.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["260:3491","260:3492","260:3493","260:3512"],"componentSetId":"258:396"},"509:4228":{"type":"TEXT","id":"509:4228","name":"This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.","absoluteBoundingBox":{"x":21260.0,"y":-6102.0,"width":474.0,"height":231.0},"isolatedAbsoluteRenderBounds":{"x":21260.181640625,"y":-6097.1640625,"width":471.775390625,"height":222.43212890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":474.0,"y":231.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5799999237061,"lineHeightPercent":113.076927185059,"lineHeightPercentFontSize":147.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"512:5162":{"type":"FRAME","id":"512:5162","name":"Frame 2147238746","absoluteBoundingBox":{"x":22387.0,"y":-5873.0,"width":710.0,"height":602.0},"isolatedAbsoluteRenderBounds":{"x":22387.0,"y":-5873.0,"width":710.0,"height":602.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,229.0]],"size":{"x":710.0,"y":602.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":251.0,"paddingBottom":251.0,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["512:5163"]},"608:7708":{"mainComponentId":"509:4670","type":"INSTANCE","id":"608:7708","name":"Our services content","absoluteBoundingBox":{"x":86137.0,"y":2229.0,"width":710.0,"height":700.0},"isolatedAbsoluteRenderBounds":{"x":86137.0,"y":2229.0,"width":710.0,"height":700.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1512.0]],"size":{"x":710.0,"y":700.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["I608:7708;509:4539","I608:7708;509:4540","I608:7708;509:4541"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Tablet","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":710.0,"y":700.0}}},{"key":["CleanMyMac0"],"value":{"characterStyleOverrides":[],"characters":"Oakwell Beer SPA","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"visible":false}},{"key":["Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Approach","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage.0"],"value":{"characterStyleOverrides":[],"characters":"The idea was to introduce emotional clarity through color, photography, and stronger hierarchy while keeping the layout practical and easy to scan. The client already had a strong library of studio photos that matched each service, so I explored how to pair each package with its own visual identity.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The design challenge was to present richer, more expressive cards without overwhelming users and while keeping all essential information visible at first glance. I also reworked the structure of each detail page and added a sticky call-to-action to support smoother progression through the booking flow.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"54146c53b6b4769a5080e18509468db2ae8adcd6","originalImageWidth":4096,"originalImageHeight":2593,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":180.0,"paddingTop":180.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":null}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}}]},"267:2666":{"type":"TEXT","id":"267:2666","name":"years of experience","absoluteBoundingBox":{"x":10967.0,"y":-3325.0,"width":154.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":10967.396484375,"y":-3319.79809570312,"width":152.7578125,"height":15.498046875},"relativeTransform":[[1.0,0.0,29.5],[0.0,1.0,117.0]],"size":{"x":154.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"years of experience","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:4:16","fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.3000011444092,"lineHeightPercent":103.846160888672,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"746:17578":{"mainComponentId":"746:16823","type":"INSTANCE","id":"746:17578","name":"Arrow 13","absoluteBoundingBox":{"x":86152.0,"y":150.839294433594,"width":60.5586357116699,"height":27.3214263916016},"isolatedAbsoluteRenderBounds":{"x":86138.0,"y":140.839294433594,"width":88.5625,"height":55.3214263916016},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,30.8392944335938]],"size":{"x":60.5586357116699,"y":27.3214263916016},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":-7.105427357601e-15,"sizeFraction":0.593712114820293},"top":{"pixelOffset":0.0,"sizeFraction":0.346508926220155},"bottom":{"pixelOffset":0.0,"sizeFraction":0.653491245226914}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I746:17578;746:16824"],"componentProperties":{},"overrides":[{"key":[],"value":{"name":"Arrow 13"}}]},"268:4089":{"type":"TEXT","id":"268:4089","name":"average project boost","absoluteBoundingBox":{"x":11544.0,"y":-2400.0,"width":134.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":11544.6162109375,"y":-2395.9541015625,"width":132.0283203125,"height":12.22216796875},"relativeTransform":[[1.0,0.0,-12.0],[0.0,1.0,66.0]],"size":{"x":134.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"average project boost","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.8999996185303,"lineHeightPercent":103.846160888672,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"4:19":{"type":"TEXT","id":"4:19","name":"Paragraph/Paragraph 2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":23.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.360000014305115,"y":5.21999931335449,"width":20.2390308380127,"height":15.6960010528564},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":23.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.3000011444092,"lineHeightPercent":115.199996948242,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.3000011444092,"lineHeightPercent":103.846160888672,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"608:7707":{"mainComponentId":"509:4670","type":"INSTANCE","id":"608:7707","name":"Our services content","absoluteBoundingBox":{"x":86137.0,"y":717.0,"width":710.0,"height":1432.0},"isolatedAbsoluteRenderBounds":{"x":86137.0,"y":717.0,"width":710.0,"height":1432.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":710.0,"y":1432.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["I608:7707;509:4539","I608:7707;509:4540","I608:7707;509:4541"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Tablet","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":710.0,"y":1432.0}}},{"key":["CleanMyMac0"],"value":{"characterStyleOverrides":[],"characters":"Oakwell Beer SPA","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Challenge","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage.0"],"value":{"characterStyleOverrides":[],"characters":"This project was completed as part of the Conversion Rate Store team, where my role focused on the UX and product design side.  User research revealed a major drop-off on the service selection page. All services looked nearly identical because the cards used the same muted colors, similar text blocks, and no clear visual cues. ","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"For a product where emotional connection plays a key role, especially among a predominantly female audience, the page did not create enough differentiation to help users quickly understand which experience suited them. The absence of visual hierarchy and engaging imagery made the decision process slow and unmotivating, which contributed to the high abandonment rate.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"f590e0bf0f985c16f01fde61f3cf3ec27733e735","originalImageWidth":2466,"originalImageHeight":3828,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":500.0,"paddingTop":500.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":null}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}}]},"832:20659":{"mainComponentId":"509:4405","type":"INSTANCE","id":"832:20659","name":"Our services content","absoluteBoundingBox":{"x":83474.0,"y":735.0,"width":980.0,"height":1415.0},"isolatedAbsoluteRenderBounds":{"x":83474.0,"y":735.0,"width":980.0,"height":1415.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":980.0,"y":1415.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["I832:20659;830:27206","I832:20659;509:4224","I832:20659;509:4225"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":980.0,"y":1415.0}}},{"key":["Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Challenge","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"This project was completed as part of the Conversion Rate Store team, where my role focused on the UX and product design side. User research revealed a major drop-off on the service selection page. All services looked nearly identical because the cards used the same muted colors, similar text blocks, and no clear visual cues. ","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"For a product where emotional connection plays a key role, especially among a predominantly female audience, the page did not create enough differentiation to help users quickly understand which experience suited them. The absence of visual hierarchy and engaging imagery made the decision process slow and unmotivating, which contributed to the high abandonment rate.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"f590e0bf0f985c16f01fde61f3cf3ec27733e735","originalImageWidth":2466,"originalImageHeight":3828,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":523.0,"paddingTop":523.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":null}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["CleanMyMac0"],"value":{"characterStyleOverrides":[],"characters":"Oakwell Beer SPA","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}}]},"345:8055":{"type":"FRAME","id":"345:8055","name":"Header section","absoluteBoundingBox":{"x":86092.0,"y":100.0,"width":800.0,"height":557.0},"isolatedAbsoluteRenderBounds":{"x":86092.0,"y":100.0,"width":800.0,"height":557.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":557.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"accessibleLabel":"Close-up photo of a bookshelf with old books.","ariaAttributes":{},"interactions":[],"paddingTop":120.0,"paddingRight":50.0,"paddingBottom":100.0,"paddingLeft":50.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["363:4618"]},"363:4619":{"type":"FRAME","id":"363:4619","name":"Frame 2147238637","absoluteBoundingBox":{"x":86006.0,"y":142.958297729492,"width":977.0,"height":701.083435058594},"isolatedAbsoluteRenderBounds":{"x":86006.0,"y":142.958297729492,"width":977.0,"height":701.083435058594},"relativeTransform":[[1.0,0.0,-4.0],[0.0,1.0,116.458297729492]],"size":{"x":977.0,"y":701.083435058594},"fills":[],"constraints":{"vertical":"BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-4.0,"sizeFraction":0.0},"right":{"pixelOffset":9.0,"sizeFraction":1.0},"bottom":{"pixelOffset":93.5417327880859,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.901824831962585,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["363:4620","363:4621"]},"363:4621":{"type":"FRAME","id":"363:4621","name":"Frame 2147238651","absoluteBoundingBox":{"x":85948.6796875,"y":149.073776245117,"width":949.92724609375,"height":751.852966308594},"isolatedAbsoluteRenderBounds":{"x":85948.6796875,"y":149.073776245117,"width":949.9296875,"height":751.852966308594},"relativeTransform":[[1.0,0.0,-57.3174591064453],[0.0,1.0,6.11547183990479]],"size":{"x":949.92724609375,"y":751.852966308594},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":-57.3174591064453,"sizeFraction":0.0},"top":{"pixelOffset":6.11547183990479,"sizeFraction":0.0},"bottom":{"pixelOffset":56.8850030899048,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.0370386838913,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"state":{"transform":{"m00":1.04999995231628,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.04999995231628,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"children":["363:4622","363:4623","363:4624"]},"512:5174":{"type":"RECTANGLE","id":"512:5174","name":"Rectangle 4872","absoluteBoundingBox":{"x":23361.5,"y":-5492.0,"width":100.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":23361.5,"y":-5492.0,"width":100.0,"height":100.0},"relativeTransform":[[1.0,0.0,117.5],[0.0,1.0,110.0]],"size":{"x":100.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"832:20663":{"mainComponentId":"267:976","type":"INSTANCE","id":"832:20663","name":"Image divider section","absoluteBoundingBox":{"x":83004.0,"y":4764.0,"width":1920.0,"height":515.0},"isolatedAbsoluteRenderBounds":{"x":83004.0,"y":4764.0,"width":1920.0,"height":515.0},"relativeTransform":[[1.0,0.0,-240.0],[0.0,1.0,4664.0]],"size":{"x":1920.0,"y":515.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"3f4afddadfa266cf32918609d5d1525e5a279f87","imageTransform":[[0.900562822818756,0.0,0.0497185736894608],[0.0,0.520265400409698,0.239867299795151]],"originalImageWidth":2932,"originalImageHeight":1964,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Photo of a study hall area with desks and people studying.","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.800000011920929,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"clipsContent":true,"children":["I832:20663;267:890"],"componentSetId":"267:978","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[]},"363:4623":{"type":"RECTANGLE","id":"363:4623","name":"image-Photoroom (2) 6","absoluteBoundingBox":{"x":86147.796875,"y":208.184967041016,"width":95.4075393676758,"height":22.814847946167},"isolatedAbsoluteRenderBounds":{"x":86147.796875,"y":208.184967041016,"width":95.40625,"height":22.8148498535156},"relativeTransform":[[1.0,0.0,199.115264892578],[0.0,1.0,59.111198425293]],"size":{"x":95.4075393676758,"y":22.814847946167},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","imageTransform":[[0.12713597714901,0.0,-0.00050472206203267],[0.0,0.0328992791473866,-0.00115381716750562]],"originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":199.115264892578,"sizeFraction":0.0},"top":{"pixelOffset":59.111198425293,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.10683929920197,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"345:8052":{"type":"FRAME","id":"345:8052","name":"Arrow 13","absoluteBoundingBox":{"x":84808.0,"y":120.0,"width":102.0,"height":89.0},"isolatedAbsoluteRenderBounds":{"x":84808.0,"y":120.0,"width":102.0,"height":89.0},"relativeTransform":[[1.0,0.0,60.0],[0.0,1.0,20.0]],"size":{"x":102.0,"y":89.0},"fills":[],"constraintValues":{"left":{"pixelOffset":60.0,"sizeFraction":0.0},"top":{"pixelOffset":20.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutPositioning":"ABSOLUTE","scrollBehavior":"STICKY_SCROLLS","strokes":[],"strokeWeight":1.82142853736877,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":274,"localID":1509},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":134,"localID":357},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"clipsContent":true,"children":["746:17534","746:17577"]},"512:5015":{"type":"RECTANGLE","id":"512:5015","name":"Rectangle 4872","absoluteBoundingBox":{"x":21700.0,"y":-5580.0,"width":100.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":21700.0,"y":-5580.0,"width":100.0,"height":100.0},"relativeTransform":[[1.0,0.0,440.0],[0.0,1.0,251.0]],"size":{"x":100.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"746:17577":{"mainComponentId":"746:16823","type":"INSTANCE","id":"746:17577","name":"Arrow 13","absoluteBoundingBox":{"x":84808.0,"y":150.839294433594,"width":60.5586357116699,"height":27.3214263916016},"isolatedAbsoluteRenderBounds":{"x":84794.0,"y":140.839294433594,"width":88.5625,"height":55.3214263916016},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,30.8392944335938]],"size":{"x":60.5586357116699,"y":27.3214263916016},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":-7.105427357601e-15,"sizeFraction":0.593712114820293},"top":{"pixelOffset":0.0,"sizeFraction":0.346508926220155},"bottom":{"pixelOffset":0.0,"sizeFraction":0.653491245226914}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I746:17577;746:16824"],"componentProperties":{},"overrides":[{"key":[],"value":{"name":"Arrow 13"}}]},"746:17534":{"mainComponentId":"746:16823","type":"INSTANCE","id":"746:17534","name":"Arrow 14","absoluteBoundingBox":{"x":154998.0,"y":255.839294433594,"width":60.5586357116699,"height":27.3214263916016},"isolatedAbsoluteRenderBounds":{"x":154984.0,"y":245.839294433594,"width":88.5625,"height":55.3214416503906},"relativeTransform":[[1.0,0.0,70190.0],[0.0,1.0,135.839294433594]],"size":{"x":60.5586357116699,"y":27.3214263916016},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":688.137254901961},"right":{"pixelOffset":0.0,"sizeFraction":688.730967016781},"top":{"pixelOffset":0.0,"sizeFraction":1.52628420711903},"bottom":{"pixelOffset":0.0,"sizeFraction":1.83326652612579}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I746:17534;746:16824"],"componentProperties":{},"overrides":[{"key":[],"value":{"name":"Arrow 14"}}]},"363:4626":{"type":"FRAME","id":"363:4626","name":"Frame 2147238637","absoluteBoundingBox":{"x":86587.5,"y":-18.4256286621094,"width":1123.0,"height":805.851257324219},"isolatedAbsoluteRenderBounds":{"x":86587.5,"y":-18.4256286621094,"width":1123.0,"height":805.851318359375},"relativeTransform":[[1.0,0.0,-74.0],[0.0,1.0,44.0743713378906]],"size":{"x":1123.0,"y":805.851257324219},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-74.0,"sizeFraction":0.0},"right":{"pixelOffset":85.0,"sizeFraction":1.0},"top":{"pixelOffset":44.0743713378906,"sizeFraction":0.0},"bottom":{"pixelOffset":125.925628662109,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.03659081459045,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["363:4627","363:4628"]},"345:8051":{"mainComponentId":"257:395","type":"INSTANCE","id":"345:8051","name":"4","absoluteBoundingBox":{"x":84748.0,"y":5560.0,"width":1280.0,"height":102.0},"isolatedAbsoluteRenderBounds":{"x":84020.0,"y":5560.0,"width":2736.0,"height":102.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5460.0]],"size":{"x":1280.0,"y":102.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I345:8051;258:440","I345:8051;257:383","I345:8051;259:458","I345:8051;259:454"],"componentSetId":"258:396","componentProperties":{"Property 1":{"value":"Default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"4"}}]},"363:4615":{"type":"RECTANGLE","id":"363:4615","name":"image-Photoroom (2) 4","absoluteBoundingBox":{"x":82006.984375,"y":190.308639526367,"width":863.015625,"height":760.502746582031},"isolatedAbsoluteRenderBounds":{"x":82006.984375,"y":190.308639526367,"width":863.015625,"height":760.502746582031},"relativeTransform":[[1.0,0.0,228.871063232422],[0.0,1.0,103.70491027832]],"size":{"x":863.015625,"y":760.502746582031},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","imageTransform":[[1.00050485134125,0.0,-0.00050472206203267],[0.0,0.954079151153564,0.0481762066483498]],"originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":228.871063232422,"sizeFraction":0.0},"right":{"pixelOffset":0.005096435546875,"sizeFraction":1.0},"top":{"pixelOffset":103.70491027832,"sizeFraction":0.0},"bottom":{"pixelOffset":1.52587890625e-05,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.27224206924438,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"509:4548":{"type":"FRAME","id":"509:4548","name":"Frame 2147238657","absoluteBoundingBox":{"x":22387.0,"y":-6102.0,"width":980.0,"height":144.0},"isolatedAbsoluteRenderBounds":{"x":22387.0,"y":-6102.0,"width":980.0,"height":144.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":980.0,"y":144.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"primaryAxisSizingMode":"FIXED","children":["509:4549","509:4550"]},"345:8050":{"mainComponentId":"267:2687","type":"INSTANCE","id":"345:8050","name":"Component 2","absoluteBoundingBox":{"x":84253.0,"y":5279.0,"width":2270.0,"height":281.0},"isolatedAbsoluteRenderBounds":{"x":84253.0,"y":5279.0,"width":2270.0,"height":281.0},"relativeTransform":[[1.0,0.0,-495.0],[0.0,1.0,5179.0]],"size":{"x":2270.0,"y":281.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":495.0,"paddingLeft":495.0,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["I345:8050;267:2662"],"componentSetId":"267:2688","componentProperties":{"Property 1":{"value":"Frame 2147238621","type":"VARIANT","boundVariables":{}}},"overrides":[]},"608:7699":{"mainComponentId":"509:4405","type":"INSTANCE","id":"608:7699","name":"Our services content","absoluteBoundingBox":{"x":80106.0,"y":3128.0,"width":980.0,"height":158.0},"isolatedAbsoluteRenderBounds":{"x":80106.0,"y":3128.0,"width":980.0,"height":158.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2393.0]],"size":{"x":980.0,"y":158.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["I608:7699;830:27206","I608:7699;509:4224","I608:7699;509:4225"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":980.0,"y":158.0}}},{"key":["Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Outcome","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The redesigned service cards became more expressive, easier to compare, and far more aligned with the emotional nature of the product. Users could instantly understand the difference between packages and navigate with more confidence thanks to clear hierarchy and consistent visual logic. ","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The combination of strong imagery, color-coded categories, and an improved detail layout resulted in a conversion lift of more than 15 %, proving that a more intuitive and emotionally engaging presentation directly supported user decision making.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"bf5e11f4907967c6b851e7c232e227a5c877fc08","originalImageWidth":2618,"originalImageHeight":1336,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":200.0,"paddingTop":200.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["CleanMyMac0"],"value":{"visible":false}}]},"608:7698":{"mainComponentId":"509:4405","type":"INSTANCE","id":"608:7698","name":"Our services content","absoluteBoundingBox":{"x":80106.0,"y":2230.0,"width":980.0,"height":818.0},"isolatedAbsoluteRenderBounds":{"x":80106.0,"y":2230.0,"width":980.0,"height":818.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1495.0]],"size":{"x":980.0,"y":818.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["I608:7698;830:27206","I608:7698;509:4224","I608:7698;509:4225"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":980.0,"y":818.0}}},{"key":["Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Approach","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The idea was to introduce emotional clarity through color, photography, and stronger hierarchy while keeping the layout practical and easy to scan. The client already had a strong library of studio photos that matched each service, so I explored how to pair each package with its own visual identity.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The design challenge was to present richer, more expressive cards without overwhelming users and while keeping all essential information visible at first glance. I also reworked the structure of each detail page and added a sticky call-to-action to support smoother progression through the booking flow.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"54146c53b6b4769a5080e18509468db2ae8adcd6","originalImageWidth":4096,"originalImageHeight":2593,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":260.0,"paddingTop":260.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":null}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["CleanMyMac0"],"value":{"visible":false}}]},"509:4232":{"type":"FRAME","id":"509:4232","name":"Frame 2147238657","absoluteBoundingBox":{"x":21260.0,"y":-6102.0,"width":980.0,"height":144.0},"isolatedAbsoluteRenderBounds":{"x":21260.0,"y":-6102.0,"width":980.0,"height":144.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":980.0,"y":144.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"primaryAxisSizingMode":"FIXED","children":["509:4233","509:4234"]},"509:4552":{"type":"TEXT","id":"509:4552","name":"CleanMyMac","absoluteBoundingBox":{"x":23244.0,"y":-6226.0,"width":335.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":23244.810546875,"y":-6223.06787109375,"width":98.28515625,"height":15.76806640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":20.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"opacity":0.5,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"CleanMyMac","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.9,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.6200008392334,"lineHeightPercent":83.8461532592773,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"268:4078":{"type":"COMPONENT","id":"268:4078","name":"Property 1=Variant4","absoluteBoundingBox":{"x":10396.0,"y":-2661.0,"width":2270.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":10396.0,"y":-2661.0,"width":2270.0,"height":340.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,871.0]],"size":{"x":2270.0,"y":340.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.960784316062927,"g":0.964705884456635,"b":0.960784316062927,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":495.0,"paddingLeft":495.0,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["268:4079"],"componentSetId":"267:2688"},"260:3548":{"type":"FRAME","id":"260:3548","name":"Frame 2147238658","absoluteBoundingBox":{"x":22726.0,"y":-7117.0,"width":108.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":22726.0,"y":-7117.0,"width":108.0,"height":28.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":108.0,"y":28.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":12.0,"counterAxisAlignItems":"CENTER","children":["624:31802","260:3554","1001:130158"]},"622:28657":{"mainComponentId":"267:976","type":"INSTANCE","id":"622:28657","name":"Image divider section","absoluteBoundingBox":{"x":84428.0,"y":4764.0,"width":1920.0,"height":515.0},"isolatedAbsoluteRenderBounds":{"x":84428.0,"y":4764.0,"width":1920.0,"height":515.0},"relativeTransform":[[1.0,0.0,-320.0],[0.0,1.0,4664.0]],"size":{"x":1920.0,"y":515.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"3f4afddadfa266cf32918609d5d1525e5a279f87","imageTransform":[[0.900562822818756,0.0,0.0497185736894608],[0.0,0.520265400409698,0.239867299795151]],"originalImageWidth":2932,"originalImageHeight":1964,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Photo of a study hall area with desks and people studying.","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.800000011920929,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"clipsContent":true,"children":["I622:28657;267:890"],"componentSetId":"267:978","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[]},"268:1006":{"type":"FRAME","id":"268:1006","name":"Stats section","absoluteBoundingBox":{"x":10891.0,"y":-3067.0,"width":1280.0,"height":242.0},"isolatedAbsoluteRenderBounds":{"x":10891.0,"y":-3067.0,"width":1280.0,"height":242.0},"relativeTransform":[[1.0,0.0,495.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":242.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"accessibleLabel":"Statistics about John and Brown Legal","ariaAttributes":{},"interactions":[],"paddingTop":70.0,"paddingRight":160.0,"paddingBottom":70.0,"paddingLeft":160.0,"layoutMode":"VERTICAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["268:1007"]},"345:7987":{"type":"FRAME","id":"345:7987","name":"Desktop","absoluteBoundingBox":{"x":84748.0,"y":100.0,"width":1280.0,"height":5562.0},"isolatedAbsoluteRenderBounds":{"x":84748.0,"y":100.0,"width":1280.0,"height":5562.0},"relativeTransform":[[1.0,0.0,5176.0],[0.0,1.0,100.0]],"size":{"x":1280.0,"y":5562.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0},{"blendMode":"NORMAL","type":"GRADIENT_RADIAL","transform":[[-0.652968108654022,-7.39399623613749e-15,1.20852363109589],[1.52513629048616e-16,-0.668792426586151,0.817257881164551]],"gradientStops":[{"color":{"r":0.26274511218071,"g":0.282352954149246,"b":0.258823543787003,"a":1.0},"position":0.0},{"color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"position":1.0}],"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["345:7988","345:7992","622:28657","345:8050","345:8051","345:8052"]},"268:4082":{"type":"TEXT","id":"268:4082","name":"8+","absoluteBoundingBox":{"x":11423.0,"y":-2601.0,"width":56.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":11424.9775390625,"y":-2596.39599609375,"width":51.4072265625,"height":34.132080078125},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":56.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"8+","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":46.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.84,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":43.7000007629395,"lineHeightPercent":73.0769271850586,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"345:7992":{"type":"FRAME","id":"345:7992","name":"Next steps section","absoluteBoundingBox":{"x":84748.0,"y":675.0,"width":1280.0,"height":4089.0},"isolatedAbsoluteRenderBounds":{"x":84748.0,"y":675.0,"width":1280.0,"height":4089.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,575.0]],"size":{"x":1280.0,"y":4089.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.534836113452911,"effects":[],"accessibleHTMLTag":"MAIN","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":60.0,"paddingRight":150.0,"paddingBottom":140.0,"paddingLeft":150.0,"layoutMode":"VERTICAL","itemSpacing":80.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["608:7684"]},"608:7684":{"type":"FRAME","id":"608:7684","name":"Frame 2147238761","absoluteBoundingBox":{"x":84898.0,"y":735.0,"width":980.0,"height":3889.0},"isolatedAbsoluteRenderBounds":{"x":84898.0,"y":735.0,"width":980.0,"height":3889.0},"relativeTransform":[[1.0,0.0,150.0],[0.0,1.0,60.0]],"size":{"x":980.0,"y":3889.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":80.0,"isInAnimateTree":true,"children":["608:7685","608:7686","608:7687","608:7688"]},"345:8054":{"type":"FRAME","id":"345:8054","name":"Tablet","absoluteBoundingBox":{"x":86092.0,"y":100.0,"width":800.0,"height":5150.0},"isolatedAbsoluteRenderBounds":{"x":86092.0,"y":100.0,"width":800.0,"height":5150.0},"relativeTransform":[[1.0,0.0,6520.0],[0.0,1.0,100.0]],"size":{"x":800.0,"y":5150.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0},{"blendMode":"NORMAL","type":"GRADIENT_RADIAL","transform":[[-0.652968108654022,-7.39399623613749e-15,1.20852363109589],[1.52513629048616e-16,-0.668792426586151,0.817257881164551]],"gradientStops":[{"color":{"r":0.26274511218071,"g":0.282352954149246,"b":0.258823543787003,"a":1.0},"position":0.0},{"color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"position":1.0}],"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["345:8055","345:8059","622:28670","345:8117","345:8118","345:8119"]},"608:7688":{"mainComponentId":"509:4405","type":"INSTANCE","id":"608:7688","name":"Our services content","absoluteBoundingBox":{"x":84898.0,"y":3366.0,"width":980.0,"height":1258.0},"isolatedAbsoluteRenderBounds":{"x":84898.0,"y":3366.0,"width":980.0,"height":1258.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2631.0]],"size":{"x":980.0,"y":1258.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["I608:7688;830:27206","I608:7688;509:4224","I608:7688;509:4225"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":980.0,"y":1258.0}}},{"key":["Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Redesigning the Home Page to Reduce Overload and Boost Clarity","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The goal of this iteration was to rework the home page so it could guide users more confidently toward booking. Research showed that visitors were overwhelmed by dense content, unclear service categorization, and weak visibility of trust elements and conversion triggers. To address this, the new design simplified the above-the-fold section, strengthened navigation, and introduced clear CTAs supported by social proof.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"Service listings were reorganized into structured groups, pricing became easier to scan, and trust badges, reviews, and brand story elements were surfaced earlier to support quick decision making. This cleaner and more intentional page flow helped users navigate the content without friction and contributed to an increase in booking-stage conversions.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"36f5bae9018c0fb705c96a4df4d10b089f682040","originalImageWidth":4096,"originalImageHeight":4073,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":437.0,"paddingTop":437.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":null}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["CleanMyMac0"],"value":{"visible":false}}]},"832:20648":{"type":"FRAME","id":"832:20648","name":"1440","absoluteBoundingBox":{"x":83244.0,"y":100.0,"width":1440.0,"height":5562.0},"isolatedAbsoluteRenderBounds":{"x":83244.0,"y":100.0,"width":1440.0,"height":5562.0},"relativeTransform":[[1.0,0.0,3672.0],[0.0,1.0,100.0]],"size":{"x":1440.0,"y":5562.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0},{"blendMode":"NORMAL","type":"GRADIENT_RADIAL","transform":[[-0.652968108654022,-7.39399623613749e-15,1.20852363109589],[1.52513629048616e-16,-0.668792426586151,0.817257881164551]],"gradientStops":[{"color":{"r":0.26274511218071,"g":0.282352954149246,"b":0.258823543787003,"a":1.0},"position":0.0},{"color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"position":1.0}],"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["832:20649","832:20657","832:20663","832:20664","832:20665","832:20666"]},"608:7687":{"mainComponentId":"509:4405","type":"INSTANCE","id":"608:7687","name":"Our services content","absoluteBoundingBox":{"x":84898.0,"y":3128.0,"width":980.0,"height":158.0},"isolatedAbsoluteRenderBounds":{"x":84898.0,"y":3128.0,"width":980.0,"height":158.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2393.0]],"size":{"x":980.0,"y":158.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["I608:7687;830:27206","I608:7687;509:4224","I608:7687;509:4225"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":980.0,"y":158.0}}},{"key":["Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Outcome","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The redesigned service cards became more expressive, easier to compare, and far more aligned with the emotional nature of the product. Users could instantly understand the difference between packages and navigate with more confidence thanks to clear hierarchy and consistent visual logic. ","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The combination of strong imagery, color-coded categories, and an improved detail layout resulted in a conversion lift of more than 15 %, proving that a more intuitive and emotionally engaging presentation directly supported user decision making.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"bf5e11f4907967c6b851e7c232e227a5c877fc08","originalImageWidth":2618,"originalImageHeight":1336,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":200.0,"paddingTop":200.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["CleanMyMac0"],"value":{"visible":false}}]},"512:5173":{"type":"FRAME","id":"512:5173","name":"Frame 2147238746","absoluteBoundingBox":{"x":23244.0,"y":-5602.0,"width":335.0,"height":320.0},"isolatedAbsoluteRenderBounds":{"x":23244.0,"y":-5602.0,"width":335.0,"height":320.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,506.0]],"size":{"x":335.0,"y":320.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":110.0,"paddingBottom":110.0,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["512:5174"]},"638:24526":{"type":"TEXT","id":"638:24526","name":"Let’s Discuss your Project!","absoluteBoundingBox":{"x":32501.5,"y":-8309.5,"width":441.0,"height":38.0},"isolatedAbsoluteRenderBounds":{"x":32505.32421875,"y":-8304.900390625,"width":435.0234375,"height":34.400390625},"relativeTransform":[[1.0,0.0,131.5],[0.0,1.0,80.0000076293945]],"size":{"x":441.0,"y":38.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":131.5,"sizeFraction":0.0},"top":{"pixelOffset":80.0000076293945,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Let’s Discuss your Project!","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-1.2,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.0,"lineHeightPercent":73.0769271850586,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"345:8184":{"mainComponentId":"268:4078","type":"INSTANCE","id":"345:8184","name":"Component 2","absoluteBoundingBox":{"x":86008.5,"y":3658.0,"width":2270.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":86008.5,"y":3658.0,"width":2270.0,"height":340.0},"relativeTransform":[[1.0,0.0,-947.5],[0.0,1.0,3558.0]],"size":{"x":2270.0,"y":340.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.960784316062927,"g":0.964705884456635,"b":0.960784316062927,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":495.0,"paddingLeft":495.0,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["I345:8184;268:4079"],"componentSetId":"267:2688","componentProperties":{"Property 1":{"value":"Variant4","type":"VARIANT","boundVariables":{}}},"overrides":[]},"608:7770":{"mainComponentId":"509:4671","type":"INSTANCE","id":"608:7770","name":"Our services content","absoluteBoundingBox":{"x":86976.0,"y":1996.0,"width":335.0,"height":284.0},"isolatedAbsoluteRenderBounds":{"x":86976.0,"y":1996.0,"width":335.0,"height":284.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1457.0]],"size":{"x":335.0,"y":284.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I608:7770;620:27949","I608:7770;509:4554"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":335.0,"y":284.0}}},{"key":["Frame 21472387650","CleanMyMac0"],"value":{"characterStyleOverrides":[],"characters":"Oakwell Beer SPA","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"visible":false}},{"key":["Frame 21472387650","Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Outcome","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The redesigned service cards became more expressive, easier to compare, and far more aligned with the emotional nature of the product. Users could instantly understand the difference between packages and navigate with more confidence thanks to clear hierarchy and consistent visual logic. The combination of strong imagery, color-coded categories, and an improved detail layout resulted in a conversion lift of more than 15 %, proving that a more intuitive and emotionally engaging presentation directly supported user decision making.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1"],"value":{"visible":false}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The combination of strong imagery, color-coded categories, and an improved detail layout resulted in a conversion lift of more than 15 percent, proving that a more intuitive and emotionally engaging presentation directly supported user decision making.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"bf5e11f4907967c6b851e7c232e227a5c877fc08","originalImageWidth":2618,"originalImageHeight":1336,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":40.0,"paddingTop":40.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}}]},"608:7686":{"mainComponentId":"509:4405","type":"INSTANCE","id":"608:7686","name":"Our services content","absoluteBoundingBox":{"x":84898.0,"y":2230.0,"width":980.0,"height":818.0},"isolatedAbsoluteRenderBounds":{"x":84898.0,"y":2230.0,"width":980.0,"height":818.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1495.0]],"size":{"x":980.0,"y":818.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["I608:7686;830:27206","I608:7686;509:4224","I608:7686;509:4225"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":980.0,"y":818.0}}},{"key":["Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Approach","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The idea was to introduce emotional clarity through color, photography, and stronger hierarchy while keeping the layout practical and easy to scan. The client already had a strong library of studio photos that matched each service, so I explored how to pair each package with its own visual identity.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The design challenge was to present richer, more expressive cards without overwhelming users and while keeping all essential information visible at first glance. I also reworked the structure of each detail page and added a sticky call-to-action to support smoother progression through the booking flow.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"54146c53b6b4769a5080e18509468db2ae8adcd6","originalImageWidth":4096,"originalImageHeight":2593,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":260.0,"paddingTop":260.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":null}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["CleanMyMac0"],"value":{"visible":false}}]},"622:28670":{"mainComponentId":"638:24520","type":"INSTANCE","id":"622:28670","name":"Image divider section","absoluteBoundingBox":{"x":85532.0,"y":4410.0,"width":1920.0,"height":496.0},"isolatedAbsoluteRenderBounds":{"x":85532.0,"y":4410.0,"width":1920.0,"height":496.0},"relativeTransform":[[1.0,0.0,-560.0],[0.0,1.0,4310.0]],"size":{"x":1920.0,"y":496.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"3f4afddadfa266cf32918609d5d1525e5a279f87","imageTransform":[[0.900562822818756,0.0,0.0497185736894608],[0.0,0.520265400409698,0.239867299795151]],"originalImageWidth":2932,"originalImageHeight":1964,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Photo of a study hall area with desks and people studying.","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.800000011920929,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"clipsContent":true,"children":["I622:28670;638:24521"],"componentSetId":"267:978","componentProperties":{"Property 1":{"value":"Tab","type":"VARIANT","boundVariables":{}}},"overrides":[]},"509:4550":{"type":"TEXT","id":"509:4550","name":"Before

Schedule a complimentary consultation to discuss your legal needs. During this session, our experienced attorneys will assess your situation, provide initial guidance, and outline potential strategies.","absoluteBoundingBox":{"x":22902.0,"y":-6102.0,"width":465.0,"height":144.0},"isolatedAbsoluteRenderBounds":{"x":22902.396484375,"y":-6096.77978515625,"width":458.9921875,"height":135.69580078125},"relativeTransform":[[1.0,0.0,515.0],[0.0,1.0,0.0]],"size":{"x":465.0,"y":144.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Before

Schedule a complimentary consultation to discuss your legal needs. During this session, our experienced attorneys will assess your situation, provide initial guidance, and outline potential strategies.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:56f21dcdcb0a25a13c5e7aa1e23d6918d304fa8d/4:8","fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.3000011444092,"lineHeightPercent":103.846160888672,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"260:3546":{"type":"TEXT","id":"260:3546","name":"copyright","absoluteBoundingBox":{"x":22669.0,"y":-7065.0,"width":222.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":22669.88671875,"y":-7059.1318359375,"width":219.892578125,"height":12.3720703125},"relativeTransform":[[1.0,0.0,247.0],[0.0,1.0,144.0]],"size":{"x":222.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.796078443527222,"g":0.835294127464294,"b":0.882352948188782,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"© Copyright 2022, All Rights Reserved","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Poppins","fontPostScriptName":"Poppins-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PIXELS","lineHeightPx":22.0,"lineHeightPercent":122.222221374512,"lineHeightPercentFontSize":183.33332824707,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"509:4561":{"type":"FRAME","id":"509:4561","name":"Frame 2147238657","absoluteBoundingBox":{"x":23244.0,"y":-6108.0,"width":980.0,"height":144.0},"isolatedAbsoluteRenderBounds":{"x":23244.0,"y":-6108.0,"width":980.0,"height":144.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":980.0,"y":144.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":50.0,"primaryAxisSizingMode":"FIXED","children":["509:4562","509:4563"]},"268:1011":{"type":"FRAME","id":"268:1011","name":"Stat 2","absoluteBoundingBox":{"x":11331.0,"y":-2997.0,"width":200.0,"height":102.0},"isolatedAbsoluteRenderBounds":{"x":11331.0,"y":-2997.0,"width":200.0,"height":102.0},"relativeTransform":[[1.0,0.0,200.0],[0.0,1.0,0.0]],"size":{"x":200.0,"y":102.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"accessibleLabel":"Statistic 2 about Jones and Brown","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.800000011920929,"delay":0.100000001490116},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":32.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["268:1012","268:1013"]},"267:978":{"type":"COMPONENT_SET","id":"267:978","name":"Image divider section","absoluteBoundingBox":{"x":29425.0,"y":-8519.0,"width":5580.0,"height":555.0},"isolatedAbsoluteRenderBounds":{"x":29425.0,"y":-8519.0,"width":5580.0,"height":555.0},"relativeTransform":[[1.0,0.0,29425.0],[0.0,1.0,-8519.0]],"size":{"x":5580.0,"y":555.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.541176497936249,"g":0.219607844948769,"b":0.960784316062927,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["267:976","638:24520","638:24529"],"componentPropertyDefinitions":{"Property 1":{"type":"VARIANT","defaultValue":"Desktop","variantOptions":["Desktop","Tab","Mobile"]}}},"363:4592":{"type":"FRAME","id":"363:4592","name":"Frame 2147238651","absoluteBoundingBox":{"x":84766.1171875,"y":86.6037292480469,"width":1091.88159179688,"height":864.207641601562},"isolatedAbsoluteRenderBounds":{"x":84766.1171875,"y":86.6037292480469,"width":1091.8828125,"height":864.207641601562},"relativeTransform":[[1.0,0.0,-65.8828125],[0.0,1.0,7.02935791015625]],"size":{"x":1091.88159179688,"y":864.207641601562},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":-65.8828125,"sizeFraction":0.0},"top":{"pixelOffset":7.02935791015625,"sizeFraction":0.0},"bottom":{"pixelOffset":65.3857421875,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.19201064109802,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"state":{"transform":{"m00":1.04999995231628,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.04999995231628,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"children":["363:4593","363:4594","363:4595"]},"363:4595":{"type":"RECTANGLE","id":"363:4595","name":"image-Photoroom (2) 7","absoluteBoundingBox":{"x":85275.109375,"y":154.54833984375,"width":114.433006286621,"height":26.2242317199707},"isolatedAbsoluteRenderBounds":{"x":85275.109375,"y":154.54833984375,"width":114.4296875,"height":26.2242279052734},"relativeTransform":[[1.0,0.0,508.988677978516],[0.0,1.0,67.9446105957031]],"size":{"x":114.433006286621,"y":26.2242317199707},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","imageTransform":[[0.132663637399673,0.0,0.348522961139679],[0.0,0.0328992791473866,-0.00115381716750562]],"originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":508.988677978516,"sizeFraction":0.0},"top":{"pixelOffset":67.9446105957031,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.27224206924438,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"746:17526":{"mainComponentId":"746:16823","type":"INSTANCE","id":"746:17526","name":"Arrow 13","absoluteBoundingBox":{"x":79696.0,"y":150.839294433594,"width":60.5586357116699,"height":27.3214263916016},"isolatedAbsoluteRenderBounds":{"x":79682.0,"y":140.839294433594,"width":88.5625,"height":55.3214263916016},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,30.8392944335938]],"size":{"x":60.5586357116699,"y":27.3214263916016},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":-7.105427357601e-15,"sizeFraction":0.593712114820293},"top":{"pixelOffset":0.0,"sizeFraction":0.346508926220155},"bottom":{"pixelOffset":0.0,"sizeFraction":0.653491245226914}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I746:17526;746:16824"],"componentProperties":{},"overrides":[{"key":[],"value":{"name":"Arrow 13"}}]},"268:4091":{"type":"TEXT","id":"268:4091","name":"250+","absoluteBoundingBox":{"x":11391.5,"y":-2466.0,"width":119.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":11394.3984375,"y":-2461.39599609375,"width":113.642578125,"height":34.132080078125},"relativeTransform":[[1.0,0.0,-4.5],[0.0,1.0,0.0]],"size":{"x":119.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"250+","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":46.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.84,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":43.7000007629395,"lineHeightPercent":73.0769271850586,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"363:4593":{"type":"RECTANGLE","id":"363:4593","name":"image-Photoroom (2) 4","absoluteBoundingBox":{"x":84994.984375,"y":190.308639526367,"width":863.015625,"height":760.502746582031},"isolatedAbsoluteRenderBounds":{"x":84994.984375,"y":190.308639526367,"width":863.015625,"height":760.502746582031},"relativeTransform":[[1.0,0.0,228.871063232422],[0.0,1.0,103.70491027832]],"size":{"x":863.015625,"y":760.502746582031},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","imageTransform":[[1.00050485134125,0.0,-0.00050472206203267],[0.0,0.954079151153564,0.0481762066483498]],"originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":228.871063232422,"sizeFraction":0.0},"right":{"pixelOffset":0.005096435546875,"sizeFraction":1.0},"top":{"pixelOffset":103.70491027832,"sizeFraction":0.0},"bottom":{"pixelOffset":1.52587890625e-05,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.27224206924438,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"832:20666":{"type":"FRAME","id":"832:20666","name":"Arrow 13","absoluteBoundingBox":{"x":83304.0,"y":120.0,"width":102.0,"height":89.0},"isolatedAbsoluteRenderBounds":{"x":83304.0,"y":120.0,"width":102.0,"height":89.0},"relativeTransform":[[1.0,0.0,60.0],[0.0,1.0,20.0]],"size":{"x":102.0,"y":89.0},"fills":[],"constraintValues":{"left":{"pixelOffset":60.0,"sizeFraction":0.0},"top":{"pixelOffset":20.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutPositioning":"ABSOLUTE","scrollBehavior":"STICKY_SCROLLS","strokes":[],"strokeWeight":1.82142853736877,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":274,"localID":1509},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":134,"localID":357},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"clipsContent":true,"children":["832:20667","832:20668"]},"832:20668":{"mainComponentId":"746:16823","type":"INSTANCE","id":"832:20668","name":"Arrow 13","absoluteBoundingBox":{"x":83304.0,"y":150.839294433594,"width":60.5586357116699,"height":27.3214263916016},"isolatedAbsoluteRenderBounds":{"x":83290.0,"y":140.839294433594,"width":88.5625,"height":55.3214263916016},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,30.8392944335938]],"size":{"x":60.5586357116699,"y":27.3214263916016},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":-7.105427357601e-15,"sizeFraction":0.593712114820293},"top":{"pixelOffset":0.0,"sizeFraction":0.346508926220155},"bottom":{"pixelOffset":0.0,"sizeFraction":0.653491245226914}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I832:20668;746:16824"],"componentProperties":{},"overrides":[{"key":[],"value":{"name":"Arrow 13"}}]},"268:1017":{"type":"FRAME","id":"268:1017","name":"Stat 3","absoluteBoundingBox":{"x":11731.0,"y":-2997.0,"width":200.0,"height":102.0},"isolatedAbsoluteRenderBounds":{"x":11731.0,"y":-2997.0,"width":200.0,"height":102.0},"relativeTransform":[[1.0,0.0,600.0],[0.0,1.0,0.0]],"size":{"x":200.0,"y":102.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"accessibleLabel":"Statistic 3 about Jones and Brown","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.800000011920929,"delay":0.150000005960464},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":32.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["268:1018","268:1019"]},"832:20665":{"mainComponentId":"257:395","type":"INSTANCE","id":"832:20665","name":"4","absoluteBoundingBox":{"x":83324.0,"y":5560.0,"width":1280.0,"height":102.0},"isolatedAbsoluteRenderBounds":{"x":82596.0,"y":5560.0,"width":2736.0,"height":102.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,5460.0]],"size":{"x":1280.0,"y":102.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I832:20665;258:440","I832:20665;257:383","I832:20665;259:458","I832:20665;259:454"],"componentSetId":"258:396","componentProperties":{"Property 1":{"value":"Default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"4","paddingLeft":null,"paddingRight":null}}]},"830:27206":{"type":"TEXT","id":"830:27206","name":"CleanMyMac","absoluteBoundingBox":{"x":21260.0,"y":-6226.0,"width":980.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":21260.810546875,"y":-6223.06787109375,"width":98.28515625,"height":15.76806640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":980.0,"y":20.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"opacity":0.5,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"CleanMyMac","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.9,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.6200008392334,"lineHeightPercent":83.8461532592773,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"4:9":{"type":"TEXT","id":"4:9","name":"Display/Display 3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":89.0,"height":72.0},"isolatedAbsoluteRenderBounds":{"x":1.59600007534027,"y":9.03999710083008,"width":80.3159637451172,"height":66.2720031738281},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":89.0,"y":72.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","hangingPunctuation":true,"textCase":"TITLE","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1200.0,"name":"Desktop","style":{"fontSize":76.0,"letterSpacing":-4.56,"letterSpacingValue":-6.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.1999969482422,"lineHeightPercent":81.0666656494141,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":64.0,"letterSpacing":-3.84,"letterSpacingValue":-6.0,"letterSpacingUnit":"PERCENT","lineHeightPx":60.7999992370605,"lineHeightPercent":81.0666656494141,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"paragraphSpacing":12.0,"fontSize":36.0,"letterSpacing":-2.16,"letterSpacingValue":-6.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":81.0666656494141,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":76.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-4.56,"letterSpacingValue":-6.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.1999969482422,"lineHeightPercent":73.0769271850586,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"832:20664":{"mainComponentId":"267:2687","type":"INSTANCE","id":"832:20664","name":"Component 2","absoluteBoundingBox":{"x":83244.0,"y":5279.0,"width":1440.0,"height":281.0},"isolatedAbsoluteRenderBounds":{"x":83244.0,"y":5279.0,"width":1440.0,"height":281.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5179.0]],"size":{"x":1440.0,"y":281.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","maxWidth":1440.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":169.0,"paddingLeft":169.0,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["I832:20664;267:2662"],"componentSetId":"267:2688","componentProperties":{"Property 1":{"value":"Frame 2147238621","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"maxHeight":null,"maxWidth":1440.0,"paddingLeft":169.0,"paddingRight":169.0,"size":{"x":1440.0,"y":281.0}}},{"key":["Stats section0"],"value":{"paddingLeft":130.0,"paddingRight":130.0}},{"key":["Stats section0","Stats content0"],"value":{"itemSpacing":160.0,"primaryAxisAlignItems":"CENTER"}}]},"509:4555":{"type":"FRAME","id":"509:4555","name":"Frame 2147238656","absoluteBoundingBox":{"x":23244.0,"y":-6108.0,"width":335.0,"height":476.0},"isolatedAbsoluteRenderBounds":{"x":23244.0,"y":-6108.0,"width":335.0,"height":476.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":476.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":14.0,"counterAxisSizingMode":"FIXED","children":["509:4556","509:4558"]},"259:465":{"type":"SVG","id":"259:465","name":"3","absoluteBoundingBox":{"x":23291.0,"y":-7413.0,"width":28.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":23291.0,"y":-7413.0,"width":28.0,"height":28.0},"relativeTransform":[[1.0,0.0,40.0],[0.0,1.0,0.0]],"size":{"x":28.0,"y":28.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":624,"localID":30701},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.instagram.com/_kyrylo_bu_?igsh=MXR2ZDkyNzNib3I1MA%3D%3D&utm_source=qr","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"hash":"173936d071708e4ee65d0b75d4ffe95fe5c1766e"},"363:4627":{"type":"RECTANGLE","id":"363:4627","name":"image-Photoroom (2) 5","absoluteBoundingBox":{"x":86710.5234375,"y":90.1059799194336,"width":816.725341796875,"height":757.699462890625},"isolatedAbsoluteRenderBounds":{"x":86710.5234375,"y":90.1059799194336,"width":816.7265625,"height":757.699462890625},"relativeTransform":[[1.0,0.0,123.0234375],[0.0,1.0,108.531608581543]],"size":{"x":816.725341796875,"y":757.699462890625},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"opacity":0.0799999982118607,"constraints":{"vertical":"TOP_BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-183.251220703125,"sizeFraction":1.0},"top":{"pixelOffset":108.531608581543,"sizeFraction":0.0},"bottom":{"pixelOffset":60.3798141479492,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20460963249207,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"512:5007":{"type":"FRAME","id":"512:5007","name":"Frame 2147238746","absoluteBoundingBox":{"x":21260.0,"y":-5831.0,"width":980.0,"height":602.0},"isolatedAbsoluteRenderBounds":{"x":21260.0,"y":-5831.0,"width":980.0,"height":602.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,271.0]],"size":{"x":980.0,"y":602.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":251.0,"paddingBottom":251.0,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["512:5015"]},"512:5187":{"type":"RECTANGLE","id":"512:5187","name":"Rectangle 4872","absoluteBoundingBox":{"x":23361.5,"y":-5142.0,"width":100.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":23361.5,"y":-5142.0,"width":100.0,"height":100.0},"relativeTransform":[[1.0,0.0,117.5],[0.0,1.0,110.0]],"size":{"x":100.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"832:20662":{"mainComponentId":"509:4405","type":"INSTANCE","id":"832:20662","name":"Our services content","absoluteBoundingBox":{"x":83474.0,"y":3366.0,"width":980.0,"height":1258.0},"isolatedAbsoluteRenderBounds":{"x":83474.0,"y":3366.0,"width":980.0,"height":1258.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2631.0]],"size":{"x":980.0,"y":1258.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["I832:20662;830:27206","I832:20662;509:4224","I832:20662;509:4225"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":980.0,"y":1258.0}}},{"key":["Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Redesigning the Home Page to Reduce Overload and Boost Clarity","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The goal of this iteration was to rework the home page so it could guide users more confidently toward booking. Research showed that visitors were overwhelmed by dense content, unclear service categorization, and weak visibility of trust elements and conversion triggers. To address this, the new design simplified the above-the-fold section, strengthened navigation, and introduced clear CTAs supported by social proof.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"Service listings were reorganized into structured groups, pricing became easier to scan, and trust badges, reviews, and brand story elements were surfaced earlier to support quick decision making. This cleaner and more intentional page flow helped users navigate the content without friction and contributed to an increase in booking-stage conversions.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"36f5bae9018c0fb705c96a4df4d10b089f682040","originalImageWidth":4096,"originalImageHeight":4073,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":437.0,"paddingTop":437.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":null}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["CleanMyMac0"],"value":{"visible":false}}]},"509:4557":{"type":"TEXT","id":"509:4557","name":"This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.","absoluteBoundingBox":{"x":23244.0,"y":-6108.0,"width":335.0,"height":315.0},"isolatedAbsoluteRenderBounds":{"x":23244.181640625,"y":-6103.1640625,"width":333.40625,"height":306.43212890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":315.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5799999237061,"lineHeightPercent":113.076927185059,"lineHeightPercentFontSize":147.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"832:20651":{"type":"FRAME","id":"832:20651","name":"Frame 2147238637","absoluteBoundingBox":{"x":83408.0,"y":79.5743713378906,"width":964.0,"height":691.754760742188},"isolatedAbsoluteRenderBounds":{"x":83408.0,"y":79.5743713378906,"width":964.0,"height":691.754760742188},"relativeTransform":[[1.0,0.0,-74.0],[0.0,1.0,44.0743713378906]],"size":{"x":964.0,"y":691.754760742188},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-74.0,"sizeFraction":0.0},"right":{"pixelOffset":-74.0,"sizeFraction":1.0},"top":{"pixelOffset":44.0743713378906,"sizeFraction":0.0},"bottom":{"pixelOffset":11.8291320800781,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.889825046062469,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["832:20652","832:20653"]},"260:3492":{"type":"TEXT","id":"260:3492","name":"copyright","absoluteBoundingBox":{"x":22681.0,"y":-7291.0,"width":259.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":22682.03515625,"y":-7285.65380859375,"width":256.541015625,"height":14.43359375},"relativeTransform":[[1.0,0.0,302.0],[0.0,1.0,40.0]],"size":{"x":259.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.796078443527222,"g":0.835294127464294,"b":0.882352948188782,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-99.0,"sizeFraction":0.5},"right":{"pixelOffset":160.0,"sizeFraction":0.5},"top":{"pixelOffset":40.0,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"© Copyright 2022, All Rights Reserved","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:a6c901068e0eee3ae22c0fd9e4b331b9ed51affa/202:62","fontFamily":"Poppins","fontPostScriptName":"Poppins-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PIXELS","lineHeightPx":22.0,"lineHeightPercent":104.761909484863,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"509:4540":{"type":"TEXT","id":"509:4540","name":"Problem and research insights","absoluteBoundingBox":{"x":22387.0,"y":-6176.0,"width":710.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":22390.6796875,"y":-6168.43994140625,"width":492.41015625,"height":34.919921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,50.0]],"size":{"x":710.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Problem and research insights","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-2.0,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":43.6000022888184,"lineHeightPercent":83.8461532592773,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"4:21":{"type":"TEXT","id":"4:21","name":"Display/Hero DIsplay","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":143.0,"height":114.0},"isolatedAbsoluteRenderBounds":{"x":2.52000021934509,"y":14.7999954223633,"width":130.414688110352,"height":104.640007019043},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":143.0,"y":114.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":120.0,"letterSpacing":-3.6,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":114.0,"lineHeightPercent":81.0666656494141,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":72.0,"letterSpacing":-2.16,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":68.4000015258789,"lineHeightPercent":81.0666656494141,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":0.0,"name":"Mobile","style":{"fontSize":36.0,"letterSpacing":-1.08,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.2000007629395,"lineHeightPercent":81.0666656494141,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":120.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-3.6,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":114.0,"lineHeightPercent":73.0769271850586,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"363:4622":{"type":"RECTANGLE","id":"363:4622","name":"image-Photoroom (2) 4","absoluteBoundingBox":{"x":86147.796875,"y":239.296112060547,"width":750.81591796875,"height":661.630615234375},"isolatedAbsoluteRenderBounds":{"x":86147.796875,"y":239.296112060547,"width":750.8125,"height":661.630615234375},"relativeTransform":[[1.0,0.0,199.115264892578],[0.0,1.0,90.2223434448242]],"size":{"x":750.81591796875,"y":661.630615234375},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","imageTransform":[[1.00050485134125,0.0,-0.00050472206203267],[0.0,0.954079151153564,0.0481762066483498]],"originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":199.115264892578,"sizeFraction":0.0},"right":{"pixelOffset":0.003936767578125,"sizeFraction":1.0},"top":{"pixelOffset":90.2223434448242,"sizeFraction":0.0},"bottom":{"pixelOffset":-7.62939453125e-06,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.10683929920197,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"832:20660":{"mainComponentId":"509:4405","type":"INSTANCE","id":"832:20660","name":"Our services content","absoluteBoundingBox":{"x":83474.0,"y":2230.0,"width":980.0,"height":818.0},"isolatedAbsoluteRenderBounds":{"x":83474.0,"y":2230.0,"width":980.0,"height":818.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1495.0]],"size":{"x":980.0,"y":818.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["I832:20660;830:27206","I832:20660;509:4224","I832:20660;509:4225"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":980.0,"y":818.0}}},{"key":["Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Approach","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The idea was to introduce emotional clarity through color, photography, and stronger hierarchy while keeping the layout practical and easy to scan. The client already had a strong library of studio photos that matched each service, so I explored how to pair each package with its own visual identity.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The design challenge was to present richer, more expressive cards without overwhelming users and while keeping all essential information visible at first glance. I also reworked the structure of each detail page and added a sticky call-to-action to support smoother progression through the booking flow.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"54146c53b6b4769a5080e18509468db2ae8adcd6","originalImageWidth":4096,"originalImageHeight":2593,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":260.0,"paddingTop":260.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":null}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["CleanMyMac0"],"value":{"visible":false}}]},"267:890":{"type":"FRAME","id":"267:890","name":"Frame 2147238611","absoluteBoundingBox":{"x":29913.0,"y":-8399.0,"width":984.0,"height":315.0},"isolatedAbsoluteRenderBounds":{"x":29913.0,"y":-8399.0,"width":984.0,"height":315.0},"relativeTransform":[[1.0,0.0,468.0],[0.0,1.0,100.0]],"size":{"x":984.0,"y":315.0},"fills":[{"opacity":0.509999990463257,"blendMode":"NORMAL","type":"GRADIENT_RADIAL","transform":[[-0.652968108654022,-7.39399623613749e-15,1.20852363109589],[1.52513629048616e-16,-0.668792426586151,0.817257881164551]],"gradientStops":[{"color":{"r":0.26274511218071,"g":0.282352954149246,"b":0.258823543787003,"a":1.0},"position":0.0},{"color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"position":1.0}],"visible":true}],"constraintValues":{"left":{"pixelOffset":468.0,"sizeFraction":0.0},"top":{"pixelOffset":100.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.534836113452911,"effects":[{"type":"BACKGROUND_BLUR","visible":true,"radius":167.938537597656}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["267:895","267:896"]},"1001:130158":{"type":"SVG","id":"1001:130158","name":"4","absoluteBoundingBox":{"x":22806.0,"y":-7117.0,"width":28.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":22806.0,"y":-7117.0,"width":28.0,"height":28.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,0.0]],"size":{"x":28.0,"y":28.0},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":624,"localID":30701},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"mailto:kyryloburiak.design@gmail.com","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"hash":"05a014b16744e5407a87f25ce02633565fe35b93"},"267:2671":{"type":"TEXT","id":"267:2671","name":"250+","absoluteBoundingBox":{"x":11881.5,"y":-3442.0,"width":232.0,"height":85.0},"isolatedAbsoluteRenderBounds":{"x":11887.169921875,"y":-3433.34008789062,"width":222.345703125,"height":66.780029296875},"relativeTransform":[[1.0,0.0,11.0],[0.0,1.0,0.0]],"size":{"x":232.0,"y":85.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"250+","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":90.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":3.6,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":85.5,"lineHeightPercent":73.0769271850586,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"832:20656":{"type":"RECTANGLE","id":"832:20656","name":"image-Photoroom (2) 7","absoluteBoundingBox":{"x":83788.375,"y":143.933151245117,"width":98.2310028076172,"height":22.5112724304199},"isolatedAbsoluteRenderBounds":{"x":83788.375,"y":143.933151245117,"width":98.234375,"height":22.5112762451172},"relativeTransform":[[1.0,0.0,436.926391601562],[0.0,1.0,58.3246726989746]],"size":{"x":98.2310028076172,"y":22.5112724304199},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","imageTransform":[[0.132663637399673,0.0,0.348522961139679],[0.0,0.0328992791473866,-0.00115381716750562]],"originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":436.926391601562,"sizeFraction":0.0},"top":{"pixelOffset":58.3246726989746,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.09211158752441,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"257:383":{"type":"TEXT","id":"257:383","name":"copyright","absoluteBoundingBox":{"x":22651.0,"y":-7413.0,"width":259.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":22652.03515625,"y":-7407.65380859375,"width":256.541015625,"height":14.43359375},"relativeTransform":[[1.0,0.0,511.0],[0.0,1.0,40.0]],"size":{"x":259.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.796078443527222,"g":0.835294127464294,"b":0.882352948188782,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":511.0,"sizeFraction":0.0},"top":{"pixelOffset":40.0,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"© Copyright 2022, All Rights Reserved","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:a6c901068e0eee3ae22c0fd9e4b331b9ed51affa/202:62","fontFamily":"Poppins","fontPostScriptName":"Poppins-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PIXELS","lineHeightPx":22.0,"lineHeightPercent":104.761909484863,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"509:4226":{"type":"FRAME","id":"509:4226","name":"Frame 2147238656","absoluteBoundingBox":{"x":21260.0,"y":-6102.0,"width":980.0,"height":231.0},"isolatedAbsoluteRenderBounds":{"x":21260.0,"y":-6102.0,"width":980.0,"height":231.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":980.0,"y":231.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":32.0,"primaryAxisSizingMode":"FIXED","children":["509:4227","509:4229"]},"832:20653":{"type":"FRAME","id":"832:20653","name":"Frame 2147238651","absoluteBoundingBox":{"x":83351.4453125,"y":85.6084747314453,"width":937.287475585938,"height":741.848754882812},"isolatedAbsoluteRenderBounds":{"x":83351.4453125,"y":85.6084747314453,"width":937.2890625,"height":741.848754882812},"relativeTransform":[[1.0,0.0,-56.5547904968262],[0.0,1.0,6.03410577774048]],"size":{"x":937.287475585938,"y":741.848754882812},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":-56.5547904968262,"sizeFraction":0.0},"top":{"pixelOffset":6.03410577774048,"sizeFraction":0.0},"bottom":{"pixelOffset":56.1280999183655,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.02323973178864,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"state":{"transform":{"m00":1.04999995231628,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.04999995231628,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"children":["832:20654","832:20655","832:20656"]},"260:3547":{"type":"GROUP","id":"260:3547","name":"Social","absoluteBoundingBox":{"x":22726.0,"y":-7117.0,"width":108.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":22726.0,"y":-7117.0,"width":108.0,"height":28.0},"relativeTransform":[[1.0,0.0,304.0],[0.0,1.0,92.0]],"size":{"x":108.0,"y":28.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["260:3548"]},"832:20655":{"type":"RECTANGLE","id":"832:20655","name":"image-Photoroom (2) 6","absoluteBoundingBox":{"x":83547.90625,"y":143.933151245117,"width":94.1380462646484,"height":22.5112724304199},"isolatedAbsoluteRenderBounds":{"x":83547.90625,"y":143.933151245117,"width":94.140625,"height":22.5112762451172},"relativeTransform":[[1.0,0.0,196.462905883789],[0.0,1.0,58.3246726989746]],"size":{"x":94.1380462646484,"y":22.5112724304199},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","imageTransform":[[0.12713597714901,0.0,-0.00050472206203267],[0.0,0.0328992791473866,-0.00115381716750562]],"originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":196.462905883789,"sizeFraction":0.0},"top":{"pixelOffset":58.3246726989746,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.09211158752441,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"832:20654":{"type":"RECTANGLE","id":"832:20654","name":"image-Photoroom (2) 4","absoluteBoundingBox":{"x":83547.90625,"y":174.630325317383,"width":740.825500488281,"height":652.826904296875},"isolatedAbsoluteRenderBounds":{"x":83547.90625,"y":174.630325317383,"width":740.828125,"height":652.826904296875},"relativeTransform":[[1.0,0.0,196.462905883789],[0.0,1.0,89.0218505859375]],"size":{"x":740.825500488281,"y":652.826904296875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","imageTransform":[[1.00050485134125,0.0,-0.00050472206203267],[0.0,0.954079151153564,0.0481762066483498]],"originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":196.462905883789,"sizeFraction":0.0},"right":{"pixelOffset":0.0009307861328125,"sizeFraction":1.0},"top":{"pixelOffset":89.0218505859375,"sizeFraction":0.0},"bottom":{"pixelOffset":0.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.09211158752441,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"832:20652":{"type":"RECTANGLE","id":"832:20652","name":"image-Photoroom (2) 5","absoluteBoundingBox":{"x":83513.6015625,"y":172.739532470703,"width":701.089233398438,"height":650.420532226562},"isolatedAbsoluteRenderBounds":{"x":83513.6015625,"y":172.739532470703,"width":701.0859375,"height":650.420532226562},"relativeTransform":[[1.0,0.0,105.605155944824],[0.0,1.0,93.1651611328125]],"size":{"x":701.089233398438,"y":650.420532226562},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"opacity":0.0799999982118607,"constraints":{"vertical":"TOP_BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-157.305610656738,"sizeFraction":1.0},"top":{"pixelOffset":93.1651611328125,"sizeFraction":0.0},"bottom":{"pixelOffset":51.8309326171875,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.03405487537384,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"746:17530":{"mainComponentId":"746:16823","type":"INSTANCE","id":"746:17530","name":"Arrow 13","absoluteBoundingBox":{"x":81680.0,"y":150.839294433594,"width":60.5586357116699,"height":27.3214263916016},"isolatedAbsoluteRenderBounds":{"x":81666.0,"y":140.839294433594,"width":88.5625,"height":55.3214263916016},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,30.8392944335938]],"size":{"x":60.5586357116699,"y":27.3214263916016},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":-7.105427357601e-15,"sizeFraction":0.593712114820293},"top":{"pixelOffset":0.0,"sizeFraction":0.346508926220155},"bottom":{"pixelOffset":0.0,"sizeFraction":0.653491245226914}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I746:17530;746:16824"],"componentProperties":{},"overrides":[{"key":[],"value":{"name":"Arrow 13"}}]},"746:17538":{"mainComponentId":"746:16823","type":"INSTANCE","id":"746:17538","name":"Arrow 14","absoluteBoundingBox":{"x":151870.0,"y":255.839294433594,"width":60.5586357116699,"height":27.3214263916016},"isolatedAbsoluteRenderBounds":{"x":151856.0,"y":245.839294433594,"width":88.5625,"height":55.3214416503906},"relativeTransform":[[1.0,0.0,70190.0],[0.0,1.0,135.839294433594]],"size":{"x":60.5586357116699,"y":27.3214263916016},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":688.137254901961},"right":{"pixelOffset":0.0,"sizeFraction":688.730967016781},"top":{"pixelOffset":0.0,"sizeFraction":1.52628420711903},"bottom":{"pixelOffset":0.0,"sizeFraction":1.83326652612579}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I746:17538;746:16824"],"componentProperties":{},"overrides":[{"key":[],"value":{"name":"Arrow 14"}}]},"345:7920":{"type":"FRAME","id":"345:7920","name":"Desktop","absoluteBoundingBox":{"x":81620.0,"y":100.0,"width":1560.0,"height":5562.0},"isolatedAbsoluteRenderBounds":{"x":81620.0,"y":100.0,"width":1560.0,"height":5562.0},"relativeTransform":[[1.0,0.0,2048.0],[0.0,1.0,100.0]],"size":{"x":1560.0,"y":5562.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0},{"blendMode":"NORMAL","type":"GRADIENT_RADIAL","transform":[[-0.652968108654022,-7.39399623613749e-15,1.20852363109589],[1.52513629048616e-16,-0.668792426586151,0.817257881164551]],"gradientStops":[{"color":{"r":0.26274511218071,"g":0.282352954149246,"b":0.258823543787003,"a":1.0},"position":0.0},{"color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"position":1.0}],"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["345:7921","345:7925","622:28669","345:7983","345:7984","345:7985"]},"345:7984":{"mainComponentId":"257:395","type":"INSTANCE","id":"345:7984","name":"4","absoluteBoundingBox":{"x":81760.0,"y":5560.0,"width":1280.0,"height":102.0},"isolatedAbsoluteRenderBounds":{"x":81032.0,"y":5560.0,"width":2736.0,"height":102.0},"relativeTransform":[[1.0,0.0,140.0],[0.0,1.0,5460.0]],"size":{"x":1280.0,"y":102.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I345:7984;258:440","I345:7984;257:383","I345:7984;259:458","I345:7984;259:454"],"componentSetId":"258:396","componentProperties":{"Property 1":{"value":"Default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"4"}}]},"260:3493":{"type":"GROUP","id":"260:3493","name":"Social","absoluteBoundingBox":{"x":23013.0,"y":-7291.0,"width":108.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":23013.0,"y":-7291.0,"width":108.0,"height":28.0},"relativeTransform":[[1.0,0.0,634.0],[0.0,1.0,40.0]],"size":{"x":108.0,"y":28.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":634.0,"sizeFraction":0.0},"top":{"pixelOffset":40.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["260:3494"]},"345:7983":{"mainComponentId":"267:2687","type":"INSTANCE","id":"345:7983","name":"Component 2","absoluteBoundingBox":{"x":81265.0,"y":5279.0,"width":2270.0,"height":281.0},"isolatedAbsoluteRenderBounds":{"x":81265.0,"y":5279.0,"width":2270.0,"height":281.0},"relativeTransform":[[1.0,0.0,-355.0],[0.0,1.0,5179.0]],"size":{"x":2270.0,"y":281.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":495.0,"paddingLeft":495.0,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["I345:7983;267:2662"],"componentSetId":"267:2688","componentProperties":{"Property 1":{"value":"Frame 2147238621","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":["Stats section0","Stats content0"],"value":{"itemSpacing":160.0}}]},"509:4229":{"type":"FRAME","id":"509:4229","name":"Next step 2 content","absoluteBoundingBox":{"x":21766.0,"y":-6102.0,"width":474.0,"height":105.0},"isolatedAbsoluteRenderBounds":{"x":21766.0,"y":-6102.0,"width":474.0,"height":105.0},"relativeTransform":[[1.0,0.0,506.0],[0.0,1.0,0.0]],"size":{"x":474.0,"y":105.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisSizingMode":"FIXED","children":["509:4230"]},"268:4083":{"type":"TEXT","id":"268:4083","name":"years of experience","absoluteBoundingBox":{"x":11391.0,"y":-2535.0,"width":120.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":11391.3076171875,"y":-2530.9541015625,"width":118.8125,"height":12.05419921875},"relativeTransform":[[1.0,0.0,-5.0],[0.0,1.0,66.0]],"size":{"x":120.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"years of experience","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.8999996185303,"lineHeightPercent":103.846160888672,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"260:3494":{"type":"FRAME","id":"260:3494","name":"Frame 2147238658","absoluteBoundingBox":{"x":23013.0,"y":-7291.0,"width":108.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":23013.0,"y":-7291.0,"width":108.0,"height":28.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":108.0,"y":28.0},"fills":[],"constraintValues":{"left":{"pixelOffset":634.0,"sizeFraction":0.0},"top":{"pixelOffset":40.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":12.0,"counterAxisAlignItems":"CENTER","children":["624:31696","260:3500","1001:130106"]},"509:4558":{"type":"FRAME","id":"509:4558","name":"Next step 2 content","absoluteBoundingBox":{"x":23244.0,"y":-5779.0,"width":335.0,"height":147.0},"isolatedAbsoluteRenderBounds":{"x":23244.0,"y":-5779.0,"width":335.0,"height":147.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,329.0]],"size":{"x":335.0,"y":147.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisSizingMode":"FIXED","children":["509:4559"]},"345:7925":{"type":"FRAME","id":"345:7925","name":"Next steps section","absoluteBoundingBox":{"x":81620.0,"y":675.0,"width":1560.0,"height":4089.0},"isolatedAbsoluteRenderBounds":{"x":81620.0,"y":675.0,"width":1560.0,"height":4089.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,575.0]],"size":{"x":1560.0,"y":4089.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.534836113452911,"effects":[],"accessibleHTMLTag":"MAIN","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":60.0,"paddingRight":150.0,"paddingBottom":140.0,"paddingLeft":150.0,"layoutMode":"VERTICAL","itemSpacing":80.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["608:7701"]},"608:7701":{"type":"FRAME","id":"608:7701","name":"Frame 2147238761","absoluteBoundingBox":{"x":81910.0,"y":735.0,"width":980.0,"height":3889.0},"isolatedAbsoluteRenderBounds":{"x":81910.0,"y":735.0,"width":980.0,"height":3889.0},"relativeTransform":[[1.0,0.0,290.0],[0.0,1.0,60.0]],"size":{"x":980.0,"y":3889.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":80.0,"isInAnimateTree":true,"children":["608:7702","608:7703","608:7704","608:7705"]},"512:5228":{"type":"FRAME","id":"512:5228","name":"Frame 2147238748","absoluteBoundingBox":{"x":23244.0,"y":-4902.0,"width":335.0,"height":320.0},"isolatedAbsoluteRenderBounds":{"x":23244.0,"y":-4902.0,"width":335.0,"height":320.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1206.0]],"size":{"x":335.0,"y":320.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadiiIndependent":true,"paddingTop":110.0,"paddingBottom":110.0,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["512:5229"]},"363:4604":{"type":"FRAME","id":"363:4604","name":"Frame 2147238647","absoluteBoundingBox":{"x":80114.0,"y":35.5,"width":964.0,"height":724.0},"isolatedAbsoluteRenderBounds":{"x":80114.0,"y":35.5,"width":964.0,"height":724.0},"relativeTransform":[[1.0,0.0,478.0],[0.0,1.0,-64.5]],"size":{"x":964.0,"y":724.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["363:4605"]},"363:4589":{"type":"FRAME","id":"363:4589","name":"Frame 2147238647","absoluteBoundingBox":{"x":84906.0,"y":35.5,"width":964.0,"height":724.0},"isolatedAbsoluteRenderBounds":{"x":84906.0,"y":35.5,"width":964.0,"height":724.0},"relativeTransform":[[1.0,0.0,158.0],[0.0,1.0,-64.5]],"size":{"x":964.0,"y":724.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["363:4590"]},"260:3566":{"type":"TEXT","id":"260:3566","name":"Kyrylo Buriak","absoluteBoundingBox":{"x":22696.5,"y":-7169.0,"width":167.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":22699.2890625,"y":-7165.2998046875,"width":162.7734375,"height":25.7998046875},"relativeTransform":[[1.0,0.0,274.5],[0.0,1.0,40.0]],"size":{"x":167.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Kyrylo Buriak","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":30.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.9,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.5,"lineHeightPercent":73.0769271850586,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"832:20658":{"type":"FRAME","id":"832:20658","name":"Frame 2147238761","absoluteBoundingBox":{"x":83474.0,"y":735.0,"width":980.0,"height":3889.0},"isolatedAbsoluteRenderBounds":{"x":83474.0,"y":735.0,"width":980.0,"height":3889.0},"relativeTransform":[[1.0,0.0,230.0],[0.0,1.0,60.0]],"size":{"x":980.0,"y":3889.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":80.0,"isInAnimateTree":true,"children":["832:20659","832:20660","832:20661","832:20662"]},"608:7704":{"mainComponentId":"509:4405","type":"INSTANCE","id":"608:7704","name":"Our services content","absoluteBoundingBox":{"x":81910.0,"y":3128.0,"width":980.0,"height":158.0},"isolatedAbsoluteRenderBounds":{"x":81910.0,"y":3128.0,"width":980.0,"height":158.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2393.0]],"size":{"x":980.0,"y":158.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["I608:7704;830:27206","I608:7704;509:4224","I608:7704;509:4225"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":980.0,"y":158.0}}},{"key":["Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Outcome","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The redesigned service cards became more expressive, easier to compare, and far more aligned with the emotional nature of the product. Users could instantly understand the difference between packages and navigate with more confidence thanks to clear hierarchy and consistent visual logic. ","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The combination of strong imagery, color-coded categories, and an improved detail layout resulted in a conversion lift of more than 15 %, proving that a more intuitive and emotionally engaging presentation directly supported user decision making.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"bf5e11f4907967c6b851e7c232e227a5c877fc08","originalImageWidth":2618,"originalImageHeight":1336,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":200.0,"paddingTop":200.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["CleanMyMac0"],"value":{"visible":false}}]},"345:8186":{"type":"FRAME","id":"345:8186","name":"Arrow 13","absoluteBoundingBox":{"x":86976.0,"y":90.0,"width":102.0,"height":89.0},"isolatedAbsoluteRenderBounds":{"x":86976.0,"y":90.0,"width":102.0,"height":89.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,-10.0]],"size":{"x":102.0,"y":89.0},"fills":[],"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"top":{"pixelOffset":-10.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutPositioning":"ABSOLUTE","scrollBehavior":"STICKY_SCROLLS","strokes":[],"strokeWeight":1.82142853736877,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":274,"localID":1509},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":134,"localID":357},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"clipsContent":true,"children":["746:17540","746:17579"]},"4:8":{"type":"TEXT","id":"4:8","name":"Display/Display 2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":143.0,"height":114.0},"isolatedAbsoluteRenderBounds":{"x":2.52000021934509,"y":14.7999954223633,"width":130.414688110352,"height":104.640007019043},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":143.0,"y":114.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":120.0,"letterSpacing":-3.6,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":114.0,"lineHeightPercent":81.0666656494141,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":84.0,"letterSpacing":-2.52,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":79.7999954223633,"lineHeightPercent":81.0666656494141,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":84.0,"letterSpacing":-2.52,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":79.7999954223633,"lineHeightPercent":81.0666656494141,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":120.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-3.6,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":114.0,"lineHeightPercent":73.0769271850586,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"832:20657":{"type":"FRAME","id":"832:20657","name":"Next steps section","absoluteBoundingBox":{"x":83244.0,"y":675.0,"width":1440.0,"height":4089.0},"isolatedAbsoluteRenderBounds":{"x":83244.0,"y":675.0,"width":1440.0,"height":4089.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,575.0]],"size":{"x":1440.0,"y":4089.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.534836113452911,"effects":[],"accessibleHTMLTag":"MAIN","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":60.0,"paddingRight":150.0,"paddingBottom":140.0,"paddingLeft":150.0,"layoutMode":"VERTICAL","itemSpacing":80.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["832:20658"]},"832:20667":{"mainComponentId":"746:16823","type":"INSTANCE","id":"832:20667","name":"Arrow 14","absoluteBoundingBox":{"x":153494.0,"y":255.839294433594,"width":60.5586357116699,"height":27.3214263916016},"isolatedAbsoluteRenderBounds":{"x":153480.0,"y":245.839294433594,"width":88.5625,"height":55.3214416503906},"relativeTransform":[[1.0,0.0,70190.0],[0.0,1.0,135.839294433594]],"size":{"x":60.5586357116699,"y":27.3214263916016},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":688.137254901961},"right":{"pixelOffset":0.0,"sizeFraction":688.730967016781},"top":{"pixelOffset":0.0,"sizeFraction":1.52628420711903},"bottom":{"pixelOffset":0.0,"sizeFraction":1.83326652612579}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I832:20667;746:16824"],"componentProperties":{},"overrides":[{"key":[],"value":{"name":"Arrow 14"}}]},"4:18":{"key":"4bb198ab5d6e3450f33d6d7cf6105b2012db4702","name":"Button","styleType":"TEXT","remote":false,"description":"","id":"4:18","assetId":"StyleId:4:18","type":"STYLE","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.6000003814697,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.6000003814697,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":0.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.6000003814697,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.6000003814697,"lineHeightPercent":92.3077011108398,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.6000003814697,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.6000003814697,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":0.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.6000003814697,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}]},"345:7988":{"type":"FRAME","id":"345:7988","name":"Header section","absoluteBoundingBox":{"x":84748.0,"y":100.0,"width":1280.0,"height":575.0},"isolatedAbsoluteRenderBounds":{"x":84748.0,"y":100.0,"width":1280.0,"height":575.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":575.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"accessibleLabel":"Close-up photo of a bookshelf with old books.","ariaAttributes":{},"interactions":[],"paddingTop":120.0,"paddingRight":50.0,"paddingBottom":100.0,"paddingLeft":50.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["363:4589"]},"345:7858":{"type":"FRAME","id":"345:7858","name":"Next steps section","absoluteBoundingBox":{"x":79636.0,"y":675.0,"width":1920.0,"height":4089.0},"isolatedAbsoluteRenderBounds":{"x":79636.0,"y":675.0,"width":1920.0,"height":4089.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,575.0]],"size":{"x":1920.0,"y":4089.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.534836113452911,"effects":[],"accessibleHTMLTag":"MAIN","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":60.0,"paddingRight":150.0,"paddingBottom":140.0,"paddingLeft":150.0,"layoutMode":"VERTICAL","itemSpacing":80.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["608:7696"]},"268:1005":{"type":"COMPONENT","id":"268:1005","name":"Property 1=Variant3","absoluteBoundingBox":{"x":10396.0,"y":-3067.0,"width":2270.0,"height":242.0},"isolatedAbsoluteRenderBounds":{"x":10396.0,"y":-3067.0,"width":2270.0,"height":242.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,465.0]],"size":{"x":2270.0,"y":242.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":495.0,"paddingLeft":495.0,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["268:1006"],"componentSetId":"267:2688"},"363:4609":{"type":"RECTANGLE","id":"363:4609","name":"image-Photoroom (2) 6","absoluteBoundingBox":{"x":80202.984375,"y":154.54833984375,"width":109.664962768555,"height":26.2242317199707},"isolatedAbsoluteRenderBounds":{"x":80202.984375,"y":154.54833984375,"width":109.6640625,"height":26.2242279052734},"relativeTransform":[[1.0,0.0,228.871063232422],[0.0,1.0,67.9446105957031]],"size":{"x":109.664962768555,"y":26.2242317199707},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","imageTransform":[[0.12713597714901,0.0,-0.00050472206203267],[0.0,0.0328992791473866,-0.00115381716750562]],"originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":228.871063232422,"sizeFraction":0.0},"top":{"pixelOffset":67.9446105957031,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.27224206924438,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"345:7917":{"mainComponentId":"257:395","type":"INSTANCE","id":"345:7917","name":"4","absoluteBoundingBox":{"x":79956.0,"y":5560.0,"width":1280.0,"height":102.0},"isolatedAbsoluteRenderBounds":{"x":79228.0,"y":5560.0,"width":2736.0,"height":102.0},"relativeTransform":[[1.0,0.0,320.0],[0.0,1.0,5460.0]],"size":{"x":1280.0,"y":102.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I345:7917;258:440","I345:7917;257:383","I345:7917;259:458","I345:7917;259:454"],"componentSetId":"258:396","componentProperties":{"Property 1":{"value":"Default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"4"}}]},"4:23":{"type":"TEXT","id":"4:23","name":"Link","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":16.0,"height":12.0},"isolatedAbsoluteRenderBounds":{"x":0.260000020265579,"y":1.76999950408936,"width":14.4870777130127,"height":11.3360004425049},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":16.0,"y":12.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":13.0,"letterSpacing":-0.39,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.3499994277954,"lineHeightPercent":81.0666656494141,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":13.0,"letterSpacing":-0.39,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.3499994277954,"lineHeightPercent":81.0666656494141,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":0.0,"name":"Mobile","style":{"fontSize":13.0,"letterSpacing":-0.39,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.3499994277954,"lineHeightPercent":81.0666656494141,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.39,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.3499994277954,"lineHeightPercent":73.0769271850586,"lineHeightPercentFontSize":95.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"4:20":{"type":"TEXT","id":"4:20","name":"Paragraph/Paragraph 3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":0.280000030994415,"y":5.05999946594238,"width":16.0214672088623,"height":12.2080001831055},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":20.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":14.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.6000003814697,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":14.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.6000003814697,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":0.0,"name":"Mobile","style":{"fontSize":14.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.6000003814697,"lineHeightPercent":119.466667175293,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.6000003814697,"lineHeightPercent":107.692314147949,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"363:4614":{"type":"FRAME","id":"363:4614","name":"Frame 2147238651","absoluteBoundingBox":{"x":81778.1171875,"y":86.6037292480469,"width":1091.88159179688,"height":864.207641601562},"isolatedAbsoluteRenderBounds":{"x":81778.1171875,"y":86.6037292480469,"width":1091.8828125,"height":864.207641601562},"relativeTransform":[[1.0,0.0,-65.8828125],[0.0,1.0,7.02935791015625]],"size":{"x":1091.88159179688,"y":864.207641601562},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":-65.8828125,"sizeFraction":0.0},"top":{"pixelOffset":7.02935791015625,"sizeFraction":0.0},"bottom":{"pixelOffset":65.3857421875,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.19201064109802,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"state":{"transform":{"m00":1.04999995231628,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.04999995231628,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"children":["363:4615","363:4616","363:4617"]},"4:16":{"key":"9aca198a8c33fd9ff80c7d534904cc8e78e36047","name":"Header/Header 3","styleType":"TEXT","remote":false,"description":"","id":"4:16","assetId":"StyleId:4:16","type":"STYLE","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.3000011444092,"lineHeightPercent":103.846160888672,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%"}},"268:1019":{"type":"TEXT","id":"268:1019","name":"projects delivered","absoluteBoundingBox":{"x":11776.0,"y":-2914.0,"width":110.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":11777.1201171875,"y":-2909.9541015625,"width":106.86328125,"height":12.05419921875},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,83.0]],"size":{"x":110.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"projects delivered","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.8999996185303,"lineHeightPercent":103.846160888672,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"161:2695":{"type":"TEXT","id":"161:2695","name":"Text","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":14.0,"height":12.0},"isolatedAbsoluteRenderBounds":{"x":0.245028421282768,"y":2.72727251052856,"width":12.4183235168457,"height":9.43181800842285},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":14.0,"y":12.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Semi Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":12.1022720336914,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"4:65":{"type":"COMPONENT","id":"4:65","name":"Property 1=Default","absoluteBoundingBox":{"x":-8550.0,"y":3254.0,"width":202.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":-8550.0,"y":3254.0,"width":202.0,"height":58.0},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,20.0]],"size":{"x":202.0,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":10.0,"sizeFraction":0.0},"top":{"pixelOffset":20.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":18.0,"paddingRight":24.0,"paddingBottom":18.0,"paddingLeft":24.0,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["4:66"],"componentSetId":"4:64"},"345:7918":{"type":"FRAME","id":"345:7918","name":"Arrow 13","absoluteBoundingBox":{"x":79696.0,"y":120.0,"width":102.0,"height":89.0},"isolatedAbsoluteRenderBounds":{"x":79696.0,"y":120.0,"width":102.0,"height":89.0},"relativeTransform":[[1.0,0.0,60.0],[0.0,1.0,20.0]],"size":{"x":102.0,"y":89.0},"fills":[],"constraintValues":{"left":{"pixelOffset":60.0,"sizeFraction":0.0},"top":{"pixelOffset":20.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutPositioning":"ABSOLUTE","scrollBehavior":"STICKY_SCROLLS","strokes":[],"strokeWeight":1.82142853736877,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":274,"localID":1509},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":134,"localID":357},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"clipsContent":true,"children":["746:17539","746:17526"]},"509:4230":{"type":"TEXT","id":"509:4230","name":"In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.","absoluteBoundingBox":{"x":21766.0,"y":-6102.0,"width":474.0,"height":105.0},"isolatedAbsoluteRenderBounds":{"x":21766.64453125,"y":-6096.93994140625,"width":471.3125,"height":96.2080078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":474.0,"y":105.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Light","fontStyle":"Light","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":20.5799999237061,"lineHeightPercent":113.076927185059,"lineHeightPercentFontSize":147.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"363:4612":{"type":"FRAME","id":"363:4612","name":"Frame 2147238637","absoluteBoundingBox":{"x":81844.0,"y":79.5743713378906,"width":1123.0,"height":805.851257324219},"isolatedAbsoluteRenderBounds":{"x":81844.0,"y":79.5743713378906,"width":1123.0,"height":805.851318359375},"relativeTransform":[[1.0,0.0,-74.0],[0.0,1.0,44.0743713378906]],"size":{"x":1123.0,"y":805.851257324219},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-74.0,"sizeFraction":0.0},"right":{"pixelOffset":85.0,"sizeFraction":1.0},"top":{"pixelOffset":44.0743713378906,"sizeFraction":0.0},"bottom":{"pixelOffset":125.925628662109,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.03659081459045,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["363:4613","363:4614"]},"363:4616":{"type":"RECTANGLE","id":"363:4616","name":"image-Photoroom (2) 6","absoluteBoundingBox":{"x":82006.984375,"y":154.54833984375,"width":109.664962768555,"height":26.2242317199707},"isolatedAbsoluteRenderBounds":{"x":82006.984375,"y":154.54833984375,"width":109.6640625,"height":26.2242279052734},"relativeTransform":[[1.0,0.0,228.871063232422],[0.0,1.0,67.9446105957031]],"size":{"x":109.664962768555,"y":26.2242317199707},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","imageTransform":[[0.12713597714901,0.0,-0.00050472206203267],[0.0,0.0328992791473866,-0.00115381716750562]],"originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":228.871063232422,"sizeFraction":0.0},"top":{"pixelOffset":67.9446105957031,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.27224206924438,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"512:5226":{"type":"FRAME","id":"512:5226","name":"Frame 2147238748","absoluteBoundingBox":{"x":22387.0,"y":-4589.0,"width":710.0,"height":602.0},"isolatedAbsoluteRenderBounds":{"x":22387.0,"y":-4589.0,"width":710.0,"height":602.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1513.0]],"size":{"x":710.0,"y":602.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":251.0,"paddingBottom":251.0,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["512:5227"]},"363:4613":{"type":"RECTANGLE","id":"363:4613","name":"image-Photoroom (2) 5","absoluteBoundingBox":{"x":81967.0234375,"y":188.105987548828,"width":816.725341796875,"height":757.699462890625},"isolatedAbsoluteRenderBounds":{"x":81967.0234375,"y":188.105987548828,"width":816.7265625,"height":757.699462890625},"relativeTransform":[[1.0,0.0,123.022109985352],[0.0,1.0,108.531608581543]],"size":{"x":816.725341796875,"y":757.699462890625},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"opacity":0.0799999982118607,"constraints":{"vertical":"TOP_BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-183.252548217773,"sizeFraction":1.0},"top":{"pixelOffset":108.531608581543,"sizeFraction":0.0},"bottom":{"pixelOffset":60.3798141479492,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20460963249207,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"4:15":{"type":"TEXT","id":"4:15","name":"Paragraph/Paragraph 1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":39.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":0.64000004529953,"y":6.27999877929688,"width":35.0205001831055,"height":27.9039993286133},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":39.0,"y":35.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.8800010681152,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.8800010681152,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-1.1,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.980001449585,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.8800010681152,"lineHeightPercent":83.8461532592773,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"345:8185":{"mainComponentId":"260:3544","type":"INSTANCE","id":"345:8185","name":"4","absoluteBoundingBox":{"x":86785.5,"y":3998.0,"width":716.0,"height":206.0},"isolatedAbsoluteRenderBounds":{"x":86785.5,"y":3998.0,"width":716.0,"height":206.0},"relativeTransform":[[1.0,0.0,-170.5],[0.0,1.0,3898.0]],"size":{"x":716.0,"y":206.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":40.0,"paddingBottom":40.0,"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["I345:8185;260:3566","I345:8185;260:3547","I345:8185;260:3546"],"componentSetId":"258:396","componentProperties":{"Property 1":{"value":"Variant3","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"name":"4"}}]},"345:8122":{"type":"FRAME","id":"345:8122","name":"Header section","absoluteBoundingBox":{"x":86956.0,"y":100.0,"width":375.0,"height":379.0},"isolatedAbsoluteRenderBounds":{"x":86956.0,"y":100.0,"width":375.0,"height":379.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":379.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"accessibleLabel":"Close-up photo of a bookshelf with old books.","ariaAttributes":{},"interactions":[],"paddingTop":120.0,"paddingRight":50.0,"paddingBottom":100.0,"paddingLeft":50.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["363:4625"]},"608:7703":{"mainComponentId":"509:4405","type":"INSTANCE","id":"608:7703","name":"Our services content","absoluteBoundingBox":{"x":81910.0,"y":2230.0,"width":980.0,"height":818.0},"isolatedAbsoluteRenderBounds":{"x":81910.0,"y":2230.0,"width":980.0,"height":818.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1495.0]],"size":{"x":980.0,"y":818.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["I608:7703;830:27206","I608:7703;509:4224","I608:7703;509:4225"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":980.0,"y":818.0}}},{"key":["Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Approach","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The idea was to introduce emotional clarity through color, photography, and stronger hierarchy while keeping the layout practical and easy to scan. The client already had a strong library of studio photos that matched each service, so I explored how to pair each package with its own visual identity.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The design challenge was to present richer, more expressive cards without overwhelming users and while keeping all essential information visible at first glance. I also reworked the structure of each detail page and added a sticky call-to-action to support smoother progression through the booking flow.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"54146c53b6b4769a5080e18509468db2ae8adcd6","originalImageWidth":4096,"originalImageHeight":2593,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":260.0,"paddingTop":260.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":null}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["CleanMyMac0"],"value":{"visible":false}}]},"363:4630":{"type":"RECTANGLE","id":"363:4630","name":"image-Photoroom (2) 6","absoluteBoundingBox":{"x":86750.484375,"y":56.5483322143555,"width":109.664962768555,"height":26.2242317199707},"isolatedAbsoluteRenderBounds":{"x":86750.484375,"y":56.5483322143555,"width":109.6640625,"height":26.224235534668},"relativeTransform":[[1.0,0.0,228.8671875],[0.0,1.0,67.9446029663086]],"size":{"x":109.664962768555,"y":26.2242317199707},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","imageTransform":[[0.12713597714901,0.0,-0.00050472206203267],[0.0,0.0328992791473866,-0.00115381716750562]],"originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":228.8671875,"sizeFraction":0.0},"top":{"pixelOffset":67.9446029663086,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.27224206924438,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"363:4610":{"type":"RECTANGLE","id":"363:4610","name":"image-Photoroom (2) 7","absoluteBoundingBox":{"x":80483.109375,"y":154.54833984375,"width":114.433006286621,"height":26.2242317199707},"isolatedAbsoluteRenderBounds":{"x":80483.109375,"y":154.54833984375,"width":114.4296875,"height":26.2242279052734},"relativeTransform":[[1.0,0.0,508.988677978516],[0.0,1.0,67.9446105957031]],"size":{"x":114.433006286621,"y":26.2242317199707},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","imageTransform":[[0.132663637399673,0.0,0.348522961139679],[0.0,0.0328992791473866,-0.00115381716750562]],"originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":508.988677978516,"sizeFraction":0.0},"top":{"pixelOffset":67.9446105957031,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.27224206924438,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"345:7854":{"type":"FRAME","id":"345:7854","name":"Header section","absoluteBoundingBox":{"x":79636.0,"y":100.0,"width":1920.0,"height":575.0},"isolatedAbsoluteRenderBounds":{"x":79636.0,"y":100.0,"width":1920.0,"height":575.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1920.0,"y":575.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"accessibleLabel":"Close-up photo of a bookshelf with old books.","ariaAttributes":{},"interactions":[],"paddingTop":120.0,"paddingRight":50.0,"paddingBottom":100.0,"paddingLeft":50.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["363:4604"]},"363:4605":{"type":"FRAME","id":"363:4605","name":"Frame 2147238637","absoluteBoundingBox":{"x":80040.0,"y":79.5743713378906,"width":1123.0,"height":805.851257324219},"isolatedAbsoluteRenderBounds":{"x":80040.0,"y":79.5743713378906,"width":1123.0,"height":805.851318359375},"relativeTransform":[[1.0,0.0,-74.0],[0.0,1.0,44.0743713378906]],"size":{"x":1123.0,"y":805.851257324219},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-74.0,"sizeFraction":0.0},"right":{"pixelOffset":85.0,"sizeFraction":1.0},"top":{"pixelOffset":44.0743713378906,"sizeFraction":0.0},"bottom":{"pixelOffset":125.925628662109,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.03659081459045,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["363:4606","363:4607"]},"608:7700":{"mainComponentId":"509:4405","type":"INSTANCE","id":"608:7700","name":"Our services content","absoluteBoundingBox":{"x":80106.0,"y":3366.0,"width":980.0,"height":1258.0},"isolatedAbsoluteRenderBounds":{"x":80106.0,"y":3366.0,"width":980.0,"height":1258.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2631.0]],"size":{"x":980.0,"y":1258.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["I608:7700;830:27206","I608:7700;509:4224","I608:7700;509:4225"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":980.0,"y":1258.0}}},{"key":["Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Redesigning the Home Page to Reduce Overload and Boost Clarity","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The goal of this iteration was to rework the home page so it could guide users more confidently toward booking. Research showed that visitors were overwhelmed by dense content, unclear service categorization, and weak visibility of trust elements and conversion triggers. To address this, the new design simplified the above-the-fold section, strengthened navigation, and introduced clear CTAs supported by social proof.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"Service listings were reorganized into structured groups, pricing became easier to scan, and trust badges, reviews, and brand story elements were surfaced earlier to support quick decision making. This cleaner and more intentional page flow helped users navigate the content without friction and contributed to an increase in booking-stage conversions.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"36f5bae9018c0fb705c96a4df4d10b089f682040","originalImageWidth":4096,"originalImageHeight":4073,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":437.0,"paddingTop":437.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":null}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["CleanMyMac0"],"value":{"visible":false}}]},"363:4608":{"type":"RECTANGLE","id":"363:4608","name":"image-Photoroom (2) 4","absoluteBoundingBox":{"x":80202.984375,"y":190.308639526367,"width":863.015625,"height":760.502746582031},"isolatedAbsoluteRenderBounds":{"x":80202.984375,"y":190.308639526367,"width":863.015625,"height":760.502746582031},"relativeTransform":[[1.0,0.0,228.871063232422],[0.0,1.0,103.70491027832]],"size":{"x":863.015625,"y":760.502746582031},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","imageTransform":[[1.00050485134125,0.0,-0.00050472206203267],[0.0,0.954079151153564,0.0481762066483498]],"originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":228.871063232422,"sizeFraction":0.0},"right":{"pixelOffset":0.005096435546875,"sizeFraction":1.0},"top":{"pixelOffset":103.70491027832,"sizeFraction":0.0},"bottom":{"pixelOffset":1.52587890625e-05,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.27224206924438,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"363:4590":{"type":"FRAME","id":"363:4590","name":"Frame 2147238637","absoluteBoundingBox":{"x":84832.0,"y":79.5743713378906,"width":1123.0,"height":805.851257324219},"isolatedAbsoluteRenderBounds":{"x":84832.0,"y":79.5743713378906,"width":1123.0,"height":805.851318359375},"relativeTransform":[[1.0,0.0,-74.0],[0.0,1.0,44.0743713378906]],"size":{"x":1123.0,"y":805.851257324219},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-74.0,"sizeFraction":0.0},"right":{"pixelOffset":85.0,"sizeFraction":1.0},"top":{"pixelOffset":44.0743713378906,"sizeFraction":0.0},"bottom":{"pixelOffset":125.925628662109,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.03659081459045,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["363:4591","363:4592"]},"260:3554":{"type":"SVG","id":"260:3554","name":"3","absoluteBoundingBox":{"x":22766.0,"y":-7117.0,"width":28.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":22766.0,"y":-7117.0,"width":28.0,"height":28.0},"relativeTransform":[[1.0,0.0,40.0],[0.0,1.0,0.0]],"size":{"x":28.0,"y":28.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":624,"localID":30703},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.instagram.com/_kyrylo_bu_?igsh=MXR2ZDkyNzNib3I1MA%3D%3D&utm_source=qr","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"hash":"173936d071708e4ee65d0b75d4ffe95fe5c1766e"},"268:4090":{"type":"FRAME","id":"268:4090","name":"Stat 3","absoluteBoundingBox":{"x":11396.0,"y":-2466.0,"width":110.0,"height":85.0},"isolatedAbsoluteRenderBounds":{"x":11394.3984375,"y":-2466.0,"width":113.642578125,"height":85.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":110.0,"y":85.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"accessibleLabel":"Statistic 3 about Jones and Brown","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.800000011920929,"delay":0.150000005960464},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"layoutMode":"VERTICAL","itemSpacing":22.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["268:4091","268:4092"]},"509:4225":{"type":"FRAME","id":"509:4225","name":"Services list","absoluteBoundingBox":{"x":21260.0,"y":-6102.0,"width":980.0,"height":2157.0},"isolatedAbsoluteRenderBounds":{"x":21260.0,"y":-6102.0,"width":980.0,"height":2157.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,124.0]],"size":{"x":980.0,"y":2157.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisSizingMode":"FIXED","children":["509:4226","512:5007","512:5188","512:5230","509:4232"]},"608:7705":{"mainComponentId":"509:4405","type":"INSTANCE","id":"608:7705","name":"Our services content","absoluteBoundingBox":{"x":81910.0,"y":3366.0,"width":980.0,"height":1258.0},"isolatedAbsoluteRenderBounds":{"x":81910.0,"y":3366.0,"width":980.0,"height":1258.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2631.0]],"size":{"x":980.0,"y":1258.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["I608:7705;830:27206","I608:7705;509:4224","I608:7705;509:4225"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":980.0,"y":1258.0}}},{"key":["Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Redesigning the Home Page to Reduce Overload and Boost Clarity","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The goal of this iteration was to rework the home page so it could guide users more confidently toward booking. Research showed that visitors were overwhelmed by dense content, unclear service categorization, and weak visibility of trust elements and conversion triggers. To address this, the new design simplified the above-the-fold section, strengthened navigation, and introduced clear CTAs supported by social proof.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"Service listings were reorganized into structured groups, pricing became easier to scan, and trust badges, reviews, and brand story elements were surfaced earlier to support quick decision making. This cleaner and more intentional page flow helped users navigate the content without friction and contributed to an increase in booking-stage conversions.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"36f5bae9018c0fb705c96a4df4d10b089f682040","originalImageWidth":4096,"originalImageHeight":4073,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":437.0,"paddingTop":437.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":null}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["CleanMyMac0"],"value":{"visible":false}}]},"509:4549":{"type":"TEXT","id":"509:4549","name":"Before

Schedule a complimentary consultation to discuss your legal needs. During this session, our experienced attorneys will assess your situation, provide initial guidance, and outline potential strategies.","absoluteBoundingBox":{"x":22387.0,"y":-6102.0,"width":465.0,"height":144.0},"isolatedAbsoluteRenderBounds":{"x":22387.396484375,"y":-6096.77978515625,"width":458.9921875,"height":135.69580078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":465.0,"y":144.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Before

Schedule a complimentary consultation to discuss your legal needs. During this session, our experienced attorneys will assess your situation, provide initial guidance, and outline potential strategies.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:56f21dcdcb0a25a13c5e7aa1e23d6918d304fa8d/4:8","fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.3000011444092,"lineHeightPercent":103.846160888672,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"345:7916":{"mainComponentId":"267:2687","type":"INSTANCE","id":"345:7916","name":"Component 2","absoluteBoundingBox":{"x":79461.0,"y":5279.0,"width":2270.0,"height":281.0},"isolatedAbsoluteRenderBounds":{"x":79461.0,"y":5279.0,"width":2270.0,"height":281.0},"relativeTransform":[[1.0,0.0,-175.0],[0.0,1.0,5179.0]],"size":{"x":2270.0,"y":281.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":495.0,"paddingLeft":495.0,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["I345:7916;267:2662"],"componentSetId":"267:2688","componentProperties":{"Property 1":{"value":"Frame 2147238621","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":["Stats section0","Stats content0"],"value":{"itemSpacing":160.0}}]},"509:4670":{"type":"COMPONENT","id":"509:4670","name":"Property 1=Tablet","absoluteBoundingBox":{"x":22387.0,"y":-6226.0,"width":710.0,"height":2239.0},"isolatedAbsoluteRenderBounds":{"x":22387.0,"y":-6226.0,"width":710.0,"height":2239.0},"relativeTransform":[[1.0,0.0,1147.0],[0.0,1.0,20.0]],"size":{"x":710.0,"y":2239.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["509:4539","509:4540","509:4541"],"componentSetId":"509:4676"},"608:7696":{"type":"FRAME","id":"608:7696","name":"Frame 2147238761","absoluteBoundingBox":{"x":80106.0,"y":735.0,"width":980.0,"height":3889.0},"isolatedAbsoluteRenderBounds":{"x":80106.0,"y":735.0,"width":980.0,"height":3889.0},"relativeTransform":[[1.0,0.0,470.0],[0.0,1.0,60.0]],"size":{"x":980.0,"y":3889.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":80.0,"isInAnimateTree":true,"children":["608:7697","608:7698","608:7699","608:7700"]},"608:7702":{"mainComponentId":"509:4405","type":"INSTANCE","id":"608:7702","name":"Our services content","absoluteBoundingBox":{"x":81910.0,"y":735.0,"width":980.0,"height":1415.0},"isolatedAbsoluteRenderBounds":{"x":81910.0,"y":735.0,"width":980.0,"height":1415.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":980.0,"y":1415.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["I608:7702;830:27206","I608:7702;509:4224","I608:7702;509:4225"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":980.0,"y":1415.0}}},{"key":["Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Challenge","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"This project was completed as part of the Conversion Rate Store team, where my role focused on the UX and product design side. User research revealed a major drop-off on the service selection page. All services looked nearly identical because the cards used the same muted colors, similar text blocks, and no clear visual cues. ","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"For a product where emotional connection plays a key role, especially among a predominantly female audience, the page did not create enough differentiation to help users quickly understand which experience suited them. The absence of visual hierarchy and engaging imagery made the decision process slow and unmotivating, which contributed to the high abandonment rate.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"f590e0bf0f985c16f01fde61f3cf3ec27733e735","originalImageWidth":2466,"originalImageHeight":3828,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":523.0,"paddingTop":523.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":null}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["CleanMyMac0"],"value":{"characterStyleOverrides":[],"characters":"Oakwell Beer SPA","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}}]},"512:5231":{"type":"RECTANGLE","id":"512:5231","name":"Rectangle 4872","absoluteBoundingBox":{"x":21700.0,"y":-4296.0,"width":100.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":21700.0,"y":-4296.0,"width":100.0,"height":100.0},"relativeTransform":[[1.0,0.0,440.0],[0.0,1.0,251.0]],"size":{"x":100.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.850980401039124,"g":0.850980401039124,"b":0.850980401039124,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"363:4591":{"type":"RECTANGLE","id":"363:4591","name":"image-Photoroom (2) 5","absoluteBoundingBox":{"x":84955.0234375,"y":188.105987548828,"width":816.725341796875,"height":757.699462890625},"isolatedAbsoluteRenderBounds":{"x":84955.0234375,"y":188.105987548828,"width":816.7265625,"height":757.699462890625},"relativeTransform":[[1.0,0.0,123.022109985352],[0.0,1.0,108.531608581543]],"size":{"x":816.725341796875,"y":757.699462890625},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"opacity":0.0799999982118607,"constraints":{"vertical":"TOP_BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-183.252548217773,"sizeFraction":1.0},"top":{"pixelOffset":108.531608581543,"sizeFraction":0.0},"bottom":{"pixelOffset":60.3798141479492,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.20460963249207,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true},"832:20661":{"mainComponentId":"509:4405","type":"INSTANCE","id":"832:20661","name":"Our services content","absoluteBoundingBox":{"x":83474.0,"y":3128.0,"width":980.0,"height":158.0},"isolatedAbsoluteRenderBounds":{"x":83474.0,"y":3128.0,"width":980.0,"height":158.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2393.0]],"size":{"x":980.0,"y":158.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["I832:20661;830:27206","I832:20661;509:4224","I832:20661;509:4225"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":980.0,"y":158.0}}},{"key":["Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Outcome","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The redesigned service cards became more expressive, easier to compare, and far more aligned with the emotional nature of the product. Users could instantly understand the difference between packages and navigate with more confidence thanks to clear hierarchy and consistent visual logic. ","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The combination of strong imagery, color-coded categories, and an improved detail layout resulted in a conversion lift of more than 15 %, proving that a more intuitive and emotionally engaging presentation directly supported user decision making.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"bf5e11f4907967c6b851e7c232e227a5c877fc08","originalImageWidth":2618,"originalImageHeight":1336,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":200.0,"paddingTop":200.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["CleanMyMac0"],"value":{"visible":false}}]},"832:20650":{"type":"FRAME","id":"832:20650","name":"Frame 2147238647","absoluteBoundingBox":{"x":83482.0,"y":35.5,"width":964.0,"height":724.0},"isolatedAbsoluteRenderBounds":{"x":83482.0,"y":35.5,"width":964.0,"height":724.0},"relativeTransform":[[1.0,0.0,238.0],[0.0,1.0,-64.5]],"size":{"x":964.0,"y":724.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":["832:20651"]},"608:7685":{"mainComponentId":"509:4405","type":"INSTANCE","id":"608:7685","name":"Our services content","absoluteBoundingBox":{"x":84898.0,"y":735.0,"width":980.0,"height":1415.0},"isolatedAbsoluteRenderBounds":{"x":84898.0,"y":735.0,"width":980.0,"height":1415.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":980.0,"y":1415.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["I608:7685;830:27206","I608:7685;509:4224","I608:7685;509:4225"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":980.0,"y":1415.0}}},{"key":["Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Challenge","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"This project was completed as part of the Conversion Rate Store team, where my role focused on the UX and product design side. User research revealed a major drop-off on the service selection page. All services looked nearly identical because the cards used the same muted colors, similar text blocks, and no clear visual cues. ","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"For a product where emotional connection plays a key role, especially among a predominantly female audience, the page did not create enough differentiation to help users quickly understand which experience suited them. The absence of visual hierarchy and engaging imagery made the decision process slow and unmotivating, which contributed to the high abandonment rate.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"f590e0bf0f985c16f01fde61f3cf3ec27733e735","originalImageWidth":2466,"originalImageHeight":3828,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":523.0,"paddingTop":523.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":null}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["CleanMyMac0"],"value":{"characterStyleOverrides":[],"characters":"Oakwell Beer SPA","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}}]},"746:17539":{"mainComponentId":"746:16823","type":"INSTANCE","id":"746:17539","name":"Arrow 14","absoluteBoundingBox":{"x":149886.0,"y":255.839294433594,"width":60.5586357116699,"height":27.3214263916016},"isolatedAbsoluteRenderBounds":{"x":149872.0,"y":245.839294433594,"width":88.5625,"height":55.3214416503906},"relativeTransform":[[1.0,0.0,70190.0],[0.0,1.0,135.839294433594]],"size":{"x":60.5586357116699,"y":27.3214263916016},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":688.137254901961},"right":{"pixelOffset":0.0,"sizeFraction":688.730967016781},"top":{"pixelOffset":0.0,"sizeFraction":1.52628420711903},"bottom":{"pixelOffset":0.0,"sizeFraction":1.83326652612579}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I746:17539;746:16824"],"componentProperties":{},"overrides":[{"key":[],"value":{"name":"Arrow 14"}}]},"622:28669":{"mainComponentId":"267:976","type":"INSTANCE","id":"622:28669","name":"Image divider section","absoluteBoundingBox":{"x":81440.0,"y":4764.0,"width":1920.0,"height":515.0},"isolatedAbsoluteRenderBounds":{"x":81440.0,"y":4764.0,"width":1920.0,"height":515.0},"relativeTransform":[[1.0,0.0,-180.0],[0.0,1.0,4664.0]],"size":{"x":1920.0,"y":515.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"3f4afddadfa266cf32918609d5d1525e5a279f87","imageTransform":[[0.900562822818756,0.0,0.0497185736894608],[0.0,0.520265400409698,0.239867299795151]],"originalImageWidth":2932,"originalImageHeight":1964,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Photo of a study hall area with desks and people studying.","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.800000011920929,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"clipsContent":true,"children":["I622:28669;267:890"],"componentSetId":"267:978","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[]},"363:4607":{"type":"FRAME","id":"363:4607","name":"Frame 2147238651","absoluteBoundingBox":{"x":79974.1171875,"y":86.6037292480469,"width":1091.88159179688,"height":864.207641601562},"isolatedAbsoluteRenderBounds":{"x":79974.1171875,"y":86.6037292480469,"width":1091.8828125,"height":864.207641601562},"relativeTransform":[[1.0,0.0,-65.8828125],[0.0,1.0,7.02935791015625]],"size":{"x":1091.88159179688,"y":864.207641601562},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":-65.8828125,"sizeFraction":0.0},"top":{"pixelOffset":7.02935791015625,"sizeFraction":0.0},"bottom":{"pixelOffset":65.3857421875,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.19201064109802,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"state":{"transform":{"m00":1.04999995231628,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.04999995231628,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"children":["363:4608","363:4609","363:4610"]},"622:28668":{"mainComponentId":"267:976","type":"INSTANCE","id":"622:28668","name":"Image divider section","absoluteBoundingBox":{"x":79636.0,"y":4764.0,"width":1920.0,"height":515.0},"isolatedAbsoluteRenderBounds":{"x":79636.0,"y":4764.0,"width":1920.0,"height":515.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4664.0]],"size":{"x":1920.0,"y":515.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"3f4afddadfa266cf32918609d5d1525e5a279f87","imageTransform":[[0.900562822818756,0.0,0.0497185736894608],[0.0,0.520265400409698,0.239867299795151]],"originalImageWidth":2932,"originalImageHeight":1964,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Photo of a study hall area with desks and people studying.","ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.800000011920929,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"clipsContent":true,"children":["I622:28668;267:890"],"componentSetId":"267:978","componentProperties":{"Property 1":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[]},"797:17972":{"type":"TEXT","id":"797:17972","name":"Desktop/Paragraph 2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":22.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":22.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":22.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","listSpacing":12.0,"style":{"fontFamily":"PP Mori","fontPostScriptName":"PPMori-Regular","fontStyle":"Regular","listSpacing":12.0,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.32,"letterSpacingValue":2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":142.857147216797,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"509:4554":{"type":"FRAME","id":"509:4554","name":"Services list","absoluteBoundingBox":{"x":23244.0,"y":-6108.0,"width":335.0,"height":1526.0},"isolatedAbsoluteRenderBounds":{"x":23244.0,"y":-6108.0,"width":335.0,"height":1526.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,118.0]],"size":{"x":335.0,"y":1526.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":30.0,"counterAxisSizingMode":"FIXED","children":["509:4555","512:5173","512:5186","512:5228","509:4561"]},"509:4224":{"type":"TEXT","id":"509:4224","name":"Problem and research insights","absoluteBoundingBox":{"x":21260.0,"y":-6176.0,"width":980.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":21263.6796875,"y":-6168.43994140625,"width":492.41015625,"height":34.919921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,50.0]],"size":{"x":980.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Problem and research insights","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-2.0,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":43.6000022888184,"lineHeightPercent":83.8461532592773,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"4:7":{"type":"TEXT","id":"4:7","name":"Display/Display 1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":344.0,"height":327.0},"isolatedAbsoluteRenderBounds":{"x":6.90000057220459,"y":56.9999885559082,"width":311.756256103516,"height":261.600006103516},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":344.0,"y":327.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-ExtraLight","fontStyle":"ExtraLight","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":300.0,"letterSpacing":-15.0,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":327.0,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":200.0,"letterSpacing":-10.0,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":218.0,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":100.0,"letterSpacing":-5.0,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":109.0,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":300.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-15.0,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":327.0,"lineHeightPercent":83.8461532592773,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"624:31696":{"type":"SVG","id":"624:31696","name":"5","absoluteBoundingBox":{"x":23013.0,"y":-7291.0,"width":28.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":23013.0,"y":-7291.0,"width":28.0,"height":28.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":28.0,"y":28.0},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":624,"localID":30704},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.linkedin.com/in/kyryloburiak/","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"hash":"9c3ec17bbcec2b1cb3965aefecd02ca1ffb28714"},"345:7985":{"type":"FRAME","id":"345:7985","name":"Arrow 13","absoluteBoundingBox":{"x":81680.0,"y":120.0,"width":102.0,"height":89.0},"isolatedAbsoluteRenderBounds":{"x":81680.0,"y":120.0,"width":102.0,"height":89.0},"relativeTransform":[[1.0,0.0,60.0],[0.0,1.0,20.0]],"size":{"x":102.0,"y":89.0},"fills":[],"constraintValues":{"left":{"pixelOffset":60.0,"sizeFraction":0.0},"top":{"pixelOffset":20.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutPositioning":"ABSOLUTE","scrollBehavior":"STICKY_SCROLLS","strokes":[],"strokeWeight":1.82142853736877,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":274,"localID":1509},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":134,"localID":357},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"clipsContent":true,"children":["746:17538","746:17530"]},"4:14":{"type":"TEXT","id":"4:14","name":"Header/Header 1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":39.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":0.64000004529953,"y":6.27999877929688,"width":35.0205001831055,"height":27.9039993286133},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":39.0,"y":35.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1200.0,"name":"Desktop","style":{"fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.8800010681152,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.8800010681152,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-1.1,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":23.980001449585,"lineHeightPercent":93.0133361816406,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.8800010681152,"lineHeightPercent":83.8461532592773,"lineHeightPercentFontSize":109.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"608:7767":{"type":"FRAME","id":"608:7767","name":"Frame 2147238761","absoluteBoundingBox":{"x":86976.0,"y":539.0,"width":335.0,"height":2619.0},"isolatedAbsoluteRenderBounds":{"x":86976.0,"y":539.0,"width":335.0,"height":2619.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,60.0]],"size":{"x":335.0,"y":2619.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":60.0,"isInAnimateTree":true,"children":["608:7768","608:7769","608:7770","608:7771"]},"267:3073":{"type":"TEXT","id":"267:3073","name":"average project boost","absoluteBoundingBox":{"x":11588.0,"y":-3325.0,"width":172.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":11588.7919921875,"y":-3319.79809570312,"width":169.7509765625,"height":15.714111328125},"relativeTransform":[[1.0,0.0,20.5],[0.0,1.0,117.0]],"size":{"x":172.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":3.21430063247681,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"average project boost","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:4:16","fontFamily":"Geist","fontPostScriptName":"Geist-Regular","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.3000011444092,"lineHeightPercent":103.846160888672,"lineHeightPercentFontSize":135.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"608:7771":{"mainComponentId":"509:4671","type":"INSTANCE","id":"608:7771","name":"Our services content","absoluteBoundingBox":{"x":86976.0,"y":2340.0,"width":335.0,"height":818.0},"isolatedAbsoluteRenderBounds":{"x":86976.0,"y":2340.0,"width":335.0,"height":818.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1801.0]],"size":{"x":335.0,"y":818.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":1180.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.5,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisSizingMode":"FIXED","children":["I608:7771;620:27949","I608:7771;509:4554"],"componentSetId":"509:4676","componentProperties":{"Property 1":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":335.0,"y":818.0}}},{"key":["Frame 21472387650","CleanMyMac0"],"value":{"characterStyleOverrides":[],"characters":"Homepage redesign","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"visible":null}},{"key":["Frame 21472387650","Problem and research insights0"],"value":{"characterStyleOverrides":[],"characters":"Redesigning the Home Page to Reduce Overload and Boost Clarity","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content0","This project was completed as part of the Conversion Rate Store team, where I worked as the Product (UI/UX) Designer. Before the redesign, we analysed both the page performance data and the results of user interviews. Around 20 % of interviewed users said they were unsure whether Mac cleaning tools could be trusted, and more than 30 % mentioned that they did not fully understand what CleanMyMac actually does after scanning the homepage. In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"The goal of this iteration was to rework the home page so it could guide users more confidently toward booking. Research showed that visitors were overwhelmed by dense content, unclear service categorization, and weak visibility of trust elements and conversion triggers. To address this, the new design simplified the above-the-fold section, strengthened navigation, and introduced clear CTAs supported by social proof. Service listings were reorganized into structured groups, pricing became easier to scan, and trust badges, reviews, and brand story elements were surfaced earlier to support quick decision making. This cleaner and more intentional page flow helped users navigate the content without friction and contributed to an increase in booking-stage conversions.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386560","Next step 2 content1"],"value":{"visible":false}},{"key":["Services list0","Frame 21472386560","Next step 2 content1","In behaviour recordings we also saw that a noticeable part of users dropped off before reaching the feature explanations. The original page relied on broad statements, used minimal detail, and did not highlight outcomes clearly, which created uncertainty early in the journey. These findings formed the baseline for the redesign.0"],"value":{"characterStyleOverrides":[],"characters":"Service listings were reorganized into structured groups, pricing became easier to scan, and trust badges, reviews, and brand story elements were surfaced earlier to support quick decision making. This cleaner and more intentional page flow helped users navigate the content without friction and contributed to an increase in booking-stage conversions.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}}},{"key":["Services list0","Frame 21472386570"],"value":{"visible":false}},{"key":["Services list0","Frame 21472387460"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"486f64262170076bfded2df9722667de8fcf491e","originalImageWidth":1990,"originalImageHeight":798,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":150.0,"paddingTop":150.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}},{"key":["Services list0","Frame 21472387460","Rectangle 48720"],"value":{"fills":[]}},{"key":["Services list0","Frame 21472387470"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"36f5bae9018c0fb705c96a4df4d10b089f682040","originalImageWidth":4096,"originalImageHeight":4073,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":111.0,"paddingTop":111.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":null}},{"key":["Services list0","Frame 21472387470","Rectangle 48720"],"value":{"opacity":0.0}},{"key":["Services list0","Frame 21472387480"],"value":{"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"812c0517c4e2e48a89c6ab3e604204b40dc264f0","originalImageWidth":2828,"originalImageHeight":1514,"visible":true,"opacity":1.0,"rotation":0.0}],"individualStrokeWeights":null,"paddingBottom":217.0,"paddingTop":217.0,"rectangleCornerRadiiIndependent":true,"strokeWeight":null,"visible":false}}]},"363:4594":{"type":"RECTANGLE","id":"363:4594","name":"image-Photoroom (2) 6","absoluteBoundingBox":{"x":84994.984375,"y":154.54833984375,"width":109.664962768555,"height":26.2242317199707},"isolatedAbsoluteRenderBounds":{"x":84994.984375,"y":154.54833984375,"width":109.6640625,"height":26.2242279052734},"relativeTransform":[[1.0,0.0,228.871063232422],[0.0,1.0,67.9446105957031]],"size":{"x":109.664962768555,"y":26.2242317199707},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"a4ae47748ce2caae5202741c301e18bf4dd89bb5","imageTransform":[[0.12713597714901,0.0,-0.00050472206203267],[0.0,0.0328992791473866,-0.00115381716750562]],"originalImageWidth":3096,"originalImageHeight":2861,"visible":true,"opacity":1.0,"rotation":0.0}],"constraintValues":{"left":{"pixelOffset":228.871063232422,"sizeFraction":0.0},"top":{"pixelOffset":67.9446105957031,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.27224206924438,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"code":[]},"rectangleCornerRadiiIndependent":true}},"assetIdToGuid":{"StyleId:a6c901068e0eee3ae22c0fd9e4b331b9ed51affa/202:62":"257:353","StyleId:4:16":"4:16","StyleId:4:18":"4:18"},"guidToUrl":{"345:6866":"/schedule-a-consult-9","912:20936":"/on-air-parking","912:24701":"/boomstocks","345:12782":"/schedule-a-consult-15","347:13768":"/schedule-a-consult-16","331:3790":"/riverside","841:12017":"/cleanmymac","134:357":"/","331:5729":"/hoksi-education-app","331:6715":"/schedule-a-consult-6","345:8838":"/schedule-a-consult-11","345:7852":"/schedule-a-consult-10"},"fonts":{"Geist:ExtraLight":{"id":"Geist-VariableFont_wght_1","url":"/_woff/v2/Geist-VariableFont_wght_1/Geist-VariableFont_wght_1.woff2","source":1,"italic":false,"weight":200,"variationAxes":[{"tag":"wght","value":200.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/Geist-VariableFont_wght_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Geist-VariableFont_wght_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Geist-VariableFont_wght_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Geist-VariableFont_wght_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Geist-VariableFont_wght_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Geist-VariableFont_wght_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Geist-VariableFont_wght_1-rest.woff2"}]}},"Geist:Light":{"id":"Geist-VariableFont_wght_1","url":"/_woff/v2/Geist-VariableFont_wght_1/Geist-VariableFont_wght_1.woff2","source":1,"italic":false,"weight":300,"variationAxes":[{"tag":"wght","value":300.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/Geist-VariableFont_wght_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Geist-VariableFont_wght_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Geist-VariableFont_wght_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Geist-VariableFont_wght_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Geist-VariableFont_wght_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Geist-VariableFont_wght_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Geist-VariableFont_wght_1-rest.woff2"}]}},"Poppins:Regular":{"id":"Poppins-Regular_6","url":"/_woff/v2/Poppins-Regular_6/Poppins-Regular_6.woff2","source":1,"italic":false,"weight":400,"subsets":{"baseUrl":"/_woff/v2/Poppins-Regular_6/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Poppins-Regular_6-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Poppins-Regular_6-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Poppins-Regular_6-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Poppins-Regular_6-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Poppins-Regular_6-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Poppins-Regular_6-rest.woff2"}]}},"Inter:Semi Bold":{"id":"Inter_1","url":"/_woff/v2/Inter_1/Inter_1.woff2","source":1,"italic":false,"weight":600,"variationAxes":[{"tag":"wght","value":600.0,"name":"Weight"},{"tag":"slnt","value":0.0,"name":"Slant"}],"subsets":{"baseUrl":"/_woff/v2/Inter_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Inter_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Inter_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Inter_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Inter_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Inter_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Inter_1-rest.woff2"}]}},"Geist:Regular":{"id":"Geist-VariableFont_wght_1","url":"/_woff/v2/Geist-VariableFont_wght_1/Geist-VariableFont_wght_1.woff2","source":1,"italic":false,"weight":400,"variationAxes":[{"tag":"wght","value":400.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/Geist-VariableFont_wght_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Geist-VariableFont_wght_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Geist-VariableFont_wght_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Geist-VariableFont_wght_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Geist-VariableFont_wght_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Geist-VariableFont_wght_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Geist-VariableFont_wght_1-rest.woff2"}]}}},"assets":{"85f81e6212dc2d19273ce50a02dffbb16da25fd0":{"type":"PAINT_ASSET","url":"85f81e6212dc2d19273ce50a02dffbb16da25fd0.png","size":{"x":0.0,"y":0.0}},"84de6bd6e2354ec3956cde1c94c22249a3c76366":{"type":"PAINT_ASSET","url":"84de6bd6e2354ec3956cde1c94c22249a3c76366.png","size":{"x":0.0,"y":0.0}},"698ded1e3a4d7598738177f2375bd729a8680148":{"type":"PAINT_ASSET","url":"698ded1e3a4d7598738177f2375bd729a8680148.png","size":{"x":0.0,"y":0.0}},"69141685fca9cf721cf00e8743cbc0bcc52b9efd":{"type":"GENERATED_ASSET","url":"69141685fca9cf721cf00e8743cbc0bcc52b9efd.svg","size":{"x":88.5586395263672,"y":55.3214263916016},"offsets":{"left":{"value":-23.1180901542373,"unit":"PERCENT"},"right":{"value":-23.118096453417,"unit":"PERCENT"},"top":{"value":-36.6013101097604,"unit":"PERCENT"},"bottom":{"value":-65.8823581975687,"unit":"PERCENT"}},"format":"SVG"},"799111e4ead352e739db7cb3e307feb5e41354b9":{"type":"PAINT_ASSET","url":"799111e4ead352e739db7cb3e307feb5e41354b9.png","size":{"x":0.0,"y":0.0}},"05a014b16744e5407a87f25ce02633565fe35b93":{"type":"GENERATED_ASSET","url":"05a014b16744e5407a87f25ce02633565fe35b93.svg","size":{"x":28.0,"y":28.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"f590e0bf0f985c16f01fde61f3cf3ec27733e735":{"type":"PAINT_ASSET","url":"f590e0bf0f985c16f01fde61f3cf3ec27733e735.png","size":{"x":2466.0,"y":3828.0}},"3f4afddadfa266cf32918609d5d1525e5a279f87":{"type":"PAINT_ASSET","url":"3f4afddadfa266cf32918609d5d1525e5a279f87.png","size":{"x":2932.0,"y":1964.0}},"36f5bae9018c0fb705c96a4df4d10b089f682040":{"type":"PAINT_ASSET","url":"36f5bae9018c0fb705c96a4df4d10b089f682040.png","size":{"x":4096.0,"y":4073.0}},"173936d071708e4ee65d0b75d4ffe95fe5c1766e":{"type":"GENERATED_ASSET","url":"173936d071708e4ee65d0b75d4ffe95fe5c1766e.svg","size":{"x":28.0,"y":28.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"a4ae47748ce2caae5202741c301e18bf4dd89bb5":{"type":"PAINT_ASSET","url":"a4ae47748ce2caae5202741c301e18bf4dd89bb5.png","size":{"x":3096.0,"y":2861.0}},"bf5e11f4907967c6b851e7c232e227a5c877fc08":{"type":"PAINT_ASSET","url":"bf5e11f4907967c6b851e7c232e227a5c877fc08.png","size":{"x":2618.0,"y":1336.0}},"4b5fcab598504bdaf19e17001549cb9f3c9e0fd3":{"type":"PAINT_ASSET","url":"4b5fcab598504bdaf19e17001549cb9f3c9e0fd3.png","size":{"x":0.0,"y":0.0}},"54146c53b6b4769a5080e18509468db2ae8adcd6":{"type":"PAINT_ASSET","url":"54146c53b6b4769a5080e18509468db2ae8adcd6.png","size":{"x":4096.0,"y":2593.0}},"812c0517c4e2e48a89c6ab3e604204b40dc264f0":{"type":"PAINT_ASSET","url":"812c0517c4e2e48a89c6ab3e604204b40dc264f0.png","size":{"x":2828.0,"y":1514.0}},"9c3ec17bbcec2b1cb3965aefecd02ca1ffb28714":{"type":"GENERATED_ASSET","url":"9c3ec17bbcec2b1cb3965aefecd02ca1ffb28714.svg","size":{"x":28.0,"y":28.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"486f64262170076bfded2df9722667de8fcf491e":{"type":"PAINT_ASSET","url":"486f64262170076bfded2df9722667de8fcf491e.png","size":{"x":1990.0,"y":798.0}},"a596d30498ff3275f2ec5b088eeec930d80f6aed":{"type":"GENERATED_ASSET","url":"a596d30498ff3275f2ec5b088eeec930d80f6aed.png","size":{"x":1200.0,"y":630.0},"offsets":{"top":{"value":0,"unit":"PIXELS"},"right":{"value":0,"unit":"PIXELS"},"bottom":{"value":0,"unit":"PIXELS"},"left":{"value":0,"unit":"PIXELS"}},"format":"PNG"},"64ef1cb3250b09d5d17d8acbb48c23b3df7a2f2a":{"type":"GENERATED_ASSET","url":"64ef1cb3250b09d5d17d8acbb48c23b3df7a2f2a.png","size":{"x":48.0,"y":48.0},"offsets":{"top":{"value":0,"unit":"PIXELS"},"right":{"value":0,"unit":"PIXELS"},"bottom":{"value":0,"unit":"PIXELS"},"left":{"value":0,"unit":"PIXELS"}},"format":"PNG"}},"stablePathToAssetInfo":{"746:16824":{"hash":"69141685fca9cf721cf00e8743cbc0bcc52b9efd"},"1001:130158":{"hash":"05a014b16744e5407a87f25ce02633565fe35b93"},"260:3554":{"hash":"173936d071708e4ee65d0b75d4ffe95fe5c1766e"},"624:31802":{"hash":"9c3ec17bbcec2b1cb3965aefecd02ca1ffb28714"},"260:3500":{"hash":"173936d071708e4ee65d0b75d4ffe95fe5c1766e"},"1001:129913":{"hash":"05a014b16744e5407a87f25ce02633565fe35b93"},"I746:17578;746:16824":{"hash":"69141685fca9cf721cf00e8743cbc0bcc52b9efd"},"I746:17541;746:16824":{"hash":"69141685fca9cf721cf00e8743cbc0bcc52b9efd"},"I345:8118;260:3500":{"hash":"173936d071708e4ee65d0b75d4ffe95fe5c1766e"},"I746:17579;746:16824":{"hash":"69141685fca9cf721cf00e8743cbc0bcc52b9efd"},"I345:8185;624:31802":{"hash":"9c3ec17bbcec2b1cb3965aefecd02ca1ffb28714"},"I345:8118;1001:130106":{"hash":"05a014b16744e5407a87f25ce02633565fe35b93"},"I345:8118;624:31696":{"hash":"9c3ec17bbcec2b1cb3965aefecd02ca1ffb28714"},"I832:20665;259:460":{"hash":"9c3ec17bbcec2b1cb3965aefecd02ca1ffb28714"},"I345:8051;259:465":{"hash":"173936d071708e4ee65d0b75d4ffe95fe5c1766e"},"I345:8051;259:460":{"hash":"9c3ec17bbcec2b1cb3965aefecd02ca1ffb28714"},"I832:20668;746:16824":{"hash":"69141685fca9cf721cf00e8743cbc0bcc52b9efd"},"I832:20667;746:16824":{"hash":"69141685fca9cf721cf00e8743cbc0bcc52b9efd"},"I832:20665;1001:129913":{"hash":"05a014b16744e5407a87f25ce02633565fe35b93"},"I746:17577;746:16824":{"hash":"69141685fca9cf721cf00e8743cbc0bcc52b9efd"},"I832:20665;259:465":{"hash":"173936d071708e4ee65d0b75d4ffe95fe5c1766e"},"I345:8185;260:3554":{"hash":"173936d071708e4ee65d0b75d4ffe95fe5c1766e"},"I746:17530;746:16824":{"hash":"69141685fca9cf721cf00e8743cbc0bcc52b9efd"},"259:465":{"hash":"173936d071708e4ee65d0b75d4ffe95fe5c1766e"},"259:460":{"hash":"9c3ec17bbcec2b1cb3965aefecd02ca1ffb28714"},"I746:17534;746:16824":{"hash":"69141685fca9cf721cf00e8743cbc0bcc52b9efd"},"I345:8051;1001:129913":{"hash":"05a014b16744e5407a87f25ce02633565fe35b93"},"624:31696":{"hash":"9c3ec17bbcec2b1cb3965aefecd02ca1ffb28714"},"I746:17538;746:16824":{"hash":"69141685fca9cf721cf00e8743cbc0bcc52b9efd"},"I345:7984;1001:129913":{"hash":"05a014b16744e5407a87f25ce02633565fe35b93"},"I746:17540;746:16824":{"hash":"69141685fca9cf721cf00e8743cbc0bcc52b9efd"},"I345:7984;259:460":{"hash":"9c3ec17bbcec2b1cb3965aefecd02ca1ffb28714"},"I746:17526;746:16824":{"hash":"69141685fca9cf721cf00e8743cbc0bcc52b9efd"},"1001:130106":{"hash":"05a014b16744e5407a87f25ce02633565fe35b93"},"I345:7984;259:465":{"hash":"173936d071708e4ee65d0b75d4ffe95fe5c1766e"},"I746:17539;746:16824":{"hash":"69141685fca9cf721cf00e8743cbc0bcc52b9efd"},"I345:7917;259:465":{"hash":"173936d071708e4ee65d0b75d4ffe95fe5c1766e"},"639:25742":{"hash":"64ef1cb3250b09d5d17d8acbb48c23b3df7a2f2a"},"I345:7917;1001:129913":{"hash":"05a014b16744e5407a87f25ce02633565fe35b93"},"I345:7917;259:460":{"hash":"9c3ec17bbcec2b1cb3965aefecd02ca1ffb28714"},"I345:8185;1001:130158":{"hash":"05a014b16744e5407a87f25ce02633565fe35b93"},"639:25834":{"hash":"a596d30498ff3275f2ec5b088eeec930d80f6aed"}},"animateRootIds":[],"siteSettings":{"title":"Sincere, Professional Legal Services Consult Page","description":"Senior Product Designer with 8+ years of experience in UI/UX, CRO, and product growth, helping companies design experiences that feel effortless and deliver results. My process starts with data analysis and user research to uncover trust gaps, confusing UX logic, hidden benefits, outdated interfaces, or weak conversion points. From there, I create hypotheses, design and test ideas, review the outcomes, and refine every interaction until it feels right.","scalingMode":"REFLOW","lang":"en","blockSearchIndexing":true,"googleAnalyticsID":"G-LD84ZB2K48","customCodeHeadEnd":"<!-- Google tag (gtag.js) -->\n<script async src=\"https://www.googletagmanager.com/gtag/js?id=G-LD84ZB2K48\"></script>\n<script>\n  window.dataLayer = window.dataLayer || [];\n  function gtag(){dataLayer.push(arguments);}\n  gtag('js', new Date());\n\n  gtag('config', 'G-LD84ZB2K48');\n</script>","faviconFilename":"64ef1cb3250b09d5d17d8acbb48c23b3df7a2f2a.png","socialImageFilename":"a596d30498ff3275f2ec5b088eeec930d80f6aed.png","labs":{"E5FBBA911B2B7A09E649D4BE6CDF8591EAEFC881":false}},"sourceCodeHash":"4174029f461023b94b0fa6097107135632600e50"}