The project focused on building a complete subscription management tool for a fresh pet-food company. Customers receive personalised meal plans and need a simple way to manage deliveries, adjust meal details, and update personal information. My task was to design the entire dashboard flow from scratch, starting with wireframes and shaping it into a fully functional user interface aligned with the brand’s existing visual language.

The core challenge was creating a system that feels effortless for everyday use while supporting many actions such as modifying delivery frequency, postponing orders, adjusting serving size, changing bowl ingredients, and editing pet details. I focused on building clear interaction paths, predictable patterns, and layouts that reduce cognitive effort. Each flow was structured so users always know where they are and what their next action is, especially in modal-based interactions.

Since users often manage subscriptions from mobile devices while multitasking, the interface relies on large actionable elements, intuitive progress indicators, accessible calendar controls, and clearly separated decision points. Buttons, selectors, and interactive blocks were intentionally oversized and easy to hit. These elements were not added for decoration but to support real behavioural patterns and improve the comfort of daily use.

The full system was designed quickly, from early sketches to refined screens, while staying consistent with the friendly and natural brand aesthetics seen on the marketing website. The final result is a simple and calm tool that hides operational complexity behind clear UX logic. It offers a smooth experience for managing fresh food deliveries and supports both user needs and business workflows without overwhelming the interface.